Seth Godin - The Tribes Casebook

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WarriorsWorld.net Forums Parker Patton David Stern Has Me. Well, to be much more specific, the Golden State Warriors have me. I’m a huge fan...and there is nothing I can want to do about it. Despite the fact the team has not won a championship in three decades and has no immediate prospects to do so again (lots of young players on the squad...ah, the smell of potential), I spend hours and thousands of dollars each season to watch/attend many of their games each season. I’m drawn to the speed, the skill, and the excitement in the game. It turns out, however, that I’m not alone. I have been part of a fiery and vibrant online tribe for the past several years made up of people like me...people who have passion the Warriors. e site is free and the founder just asks for donations and has a few banner ads. e format is simple and the forum technology has been around for years. What makes it special is that people like me..fans who keep a close eye on all developments..have made it their own. is tribe experiences things together, such as games, player trades, rumors, etc. e site receives so much traffic during the night of the NBA draft that it shuts down..the technology cannot keep up with the tribe. is tribe benefits from the vital tribal component of common experience. As it turns out, a tribe of scoundrels and malcontent Warriors fans can begin to have some voice. One of the forum posters, Paul Wong created a movement during the 2007 season and the Warriors adopted his “We Believe” as their official playoff slogan..with Paul’s blessing! Most of the bay area journalist that cover the Warriors check the forum, the site is invited to have a representative at media day events, and I am very sure that the Warriors marketing dept for has someone monitoring the forum daily.

e Tribes Casebook

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