PROFESSIONAL SERVICES
{ ADVERTISING } KRISTIN BLOOMQUIST
Executive vice president and general manager Cramer-Krasselt c-k.com Bloomquist is a veteran of the advertising and marketing industry. She has blue chip experience from former agency, client and consultant leadership roles in top markets like New York, Chicago, Los Angeles and Phoenix. Since joining C-K, Bloomquist has led the agency with a hands-on, passionate approach. She was recently named Ad Agency Executive of the Year at the Phoenix ADDYs. Childhood aspirations: “First I remember wanting to be a teacher, then a lawyer. In college, I evolved again, majoring in art history, thinking I wanted to go into the arts. I interned at Sotheby’s, the art auction house in New York. Interestingly, I found a career in advertising that allows me to teach, debate and be around creative people every day.”
BEAU LANE CEO LaneTerralever laneterralever.com
Lane has used decades of experience to build LaneTerralever into one of the most successful agencies in the region. Lane was named Phoenix Ad Club’s 2013 Ad Person of the Year. Toughest challenge: “In 2001, our largest client was an airline and they declared bankruptcy while owing us and the media more than $2 million. Navigating through the aftermath of that situation tested our financial business and negotiating skills, as well as helped hone our survival instincts.” Business advice: “Be persistence, resilient, flexible and honest. Maintain those attributes along with a uplifting attitude and success will come your way.” Surprising fact: “As a native Arizonan, I played competitive hockey until I was in my early 30s.”
MATT SILVERMAN
ARIC ZION
Silverman manages the Arizona office of R&R Partners, one of the top 10 independently owned marketing and advertising firms in the United States. He is a business-savvy communications executive who knows how to plan strategically, calm troubled waters and stay one step ahead of the competition. With more than 25 years of experience, Silverman has honed the art of communication from every possible angle. Toughest challenge: “Survived the recession by doing the little things right, staying true to our values and being patient.” Business advice: “Don’t be afraid to try something big and fail. And also learn the art of helping clients succeed.” Surprising fact: “A serial killer confessed to me. Really.”
Not a typical agency owner, Zion has MBA training and a master’s degree in computer engineering. His career has spanned three continents, including living and working in Tokyo and London. Zion’s technology and business experience gives Zion & Zion its edge when it comes to campaign integration. Toughest challenge: “The biggest challenge I have faced is being flexible enough to constantly change and evolve my role in the company. Maintaining the culture of the agency as we grow and leading while not micromanaging so that others can grow are important components to our successful business.” Childhood aspirations: “I wanted to be a lawyer. My mother was an attorney who graduated second in her class. Her success drove my lifelong passion for logic and precision. She will always be my role model.”
Vice president and managing director R&R Partners rrpartners.com
BILL LAVIDGE CEO Lavidge lavidge.com
Lavidge has served as an influential and pioneering Arizona business leader since starting his agency in 1982. He has produced award-winning campaigns that helped spotlight the Phoenix advertising industry locally and nationally. The company has grown into one of
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CEO Zion & Zion zionandzion.com
the largest agencies in the Southwest, servicing local, regional and national brands. Toughest challenge: “Early in my career, I tried to do most everything myself because I erroneously felt I was the smartest guy in the room. Once I learned to trust the talents of others and delegate to them, our company really took off.” Surprising fact: “I was in a teen rock band that taped a 45 rpm record in Smokey Robinson’s studio when I was 13 years old. I later traded my bass guitar for a water ski. It was a good trade.”