PROFESSIONAL SERVICES
{ DIGITAL MARKETING } BRIAN COLLING CEO Colling Media collingmedia.com
MIKE ARCE CEO and founder Loud Rumor loudrumor.com
Arce is the founder and CEO of Loud Rumor, an online marketing agency that helps fitness studios grow and get more customers. Through his proven Fit FLAVER program, Arce has been able to combine his passion for both the fitness industry and marketing. Using Facebook advertising, landing pages, video and more, he and his team generate 150-200+ unique leads per studio each month. Professional accomplishment: “Any time a customer says that the results we’ve gotten them have actually changed their business and their lives, I know I’ve accomplished my goal as a business owner.” Superpower: “If I could have one superpower, it’s be teleportation. This would allow me to be incredibly efficient ... I’d be at least five times more productive every day at the very minimum.”
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Colling is a New York-born, Arizona-raised ASU alum. He started Colling Media in 2009 as a one-man shop. Taking a resultsdriven approach, the agency has grown to 15 full-time employees and has established a niche in the industry. Colling’s goal is to lead the way in dynamic optimization of traditional and digital media that the company calls “Tra-Digital.” Business advice: “The hunger to continue to improve, embrace change and adapt to new ways of doing things are very important to not only business owners, but also employees. When I got started in advertising, I never imagined I’d be having conversations about how to leverage Pokemon for advertising, but if that’s what the market demands and that’s what customers need, then we’re going to have to learn how to leverage Pokemon Go!”
ALONA RUDNITSKY
Managing partner Helix House Digital Advertising Agency myhelixhouse.com Rudnitsky is the managing partner of Helix House and is currently working out of the corporate office in Old Town Scottsdale. She also serves as the marketing director of Opportunities 4 Kids, a leading nonprofit organization that is helping underprivileged children obtain funding to pursue their passions. Professional accomplishment: “One of my proudest professional accomplishments is placing No. 1 in Ranking Arizona for the last five years in a row. Winning it five years in a row just proves to us that we are on the right track and are getting recognized by our peers. ” Superpower: “I would have the superpower of time traveling. It is like going on a bunch of cool vacations, whenever you want. And also, I can go back and not fail as many times and learn from my mistakes faster.”
MICHAEL TOLL
CEO FireDrum Internet Marketing firedrum.com Toll has more than a decade of experience in the internet marketing industry. As the one of the founders and CEO of FireDrum, he has led the staff to become one Arizona’s top go-to resources for web design, e-mail marketing and has mastered the intricacies of branding, advertising and deliverability of e-mail. Business advice: “Remember to be purpose-driven, consistent and dependable. And always understand your customer’s customer.” Dream dinner: “Ray Tomlinson. He was credited for inventing e-mail in 1972. I would love to take him to Monarch in Scottsdale to talk about his view on the future of e-mail.” Surprising fact: “I competed internationally in judo, from the age of eight throughout my late 20s.”
JEFF HERZOG Founder and CEO ZOG Digital Inc. zogdigital.com
Herzog is considered to be a digital visionary, having pioneered the search marketing industry through his creation of iCrossing, and later the launch of ZOG Digital. After selling iCrossing in 2010, Herzog launched his newest firm with a focus on innovative SEO and digital marketing practices, for his affluent fortune 500 clientele. At ZOG, he has built a team of industry innovators that focus on blending their unrivaled digital expertise, with cutting-edge marketing technology. Superpower: “I believe that all leaders have to be slightly clairvoyant. They need to be able to see around corners and into future opportunities. You need to be able to see past precedent and into possibility. That’s how innovation happens and how business can continue to be at the forefront of trends.”