HEALTHCARE
{ VISION }
SHANE ARMSTRONG CEO Southwestern Eye Center sweye.com
Armstrong facilitates and manages all aspects of corporate strategic planning and execution for Southwestern Eye Center. He provides direct supervision for all corporate service lines and departments — administration, operations, finance and medical services.
Personal strengths: I’m not good enough at snowboarding or surfing to be paid to do either. Instead, I settled on a back-up plan that involved developing a diverse range of skills rooted in both business as well as law. I’m passionate about effective strategic planning, open communication and people-centric leadership that aims to build strong teams that buy-in to and achieve shared goals. From intern to CEO, I’ve been successful at each stage because of the people I’ve worked with.
SANFORD MORETSKY, DO
SIMON ZMYSLINSKI, DO
Founder and managing partner Moretsky Cassidy Vision Correction arizonalasik.com
ROBERT BULLINGTON, JR., MD
Co-founder Biltmore Eye Physicians biltmoreeye.com Bullington founded Biltmore Eye Physicians in September 1990 with his sister, Dr. Ann Bullington. The siblings founded the practice to provide ophthalmic care to patients in the greater Phoenix metropolitan area and its neighboring communities. Bullington received his bachelor of science degree from Arizona State University, where he was a member of Phi Beta Kappa Honor Society. He received his medical degree from the University of Arizona, where he was a member of the Alpha Omega Alpha Medical Honor Society. Bullington completed fellowship training in cornea and extermal disease at the University of Texas at Houston. Bullington’s practice focuses on general ophthalmology with an emphasis on the treatment of corneal disease.
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Dr. Moretsky has been in practice in Arizona since 1978 and is an expert eye surgeon. As a refractive surgeon, Dr. Moretsky performs iLASIK, KAMRA and implantable contact lenses (ICL). Dr. Moretsky is also an expert laser cataract surgeon performing Toric, ReSTOR, Tecnis MF and Crystalens intraocular lens implantation. He is founder of Valley Eye Specialists and is a past president of the Phoenix Ophthalmologic Society and also served in a leadership position on the board of trustees of the Arizona Osteopathic Medical Association. Most recently, Moretsky received the President’s Award by the Arizona Osteopathic Medical Association. Moretsky is an active member of the Arizona Ophthalmologic Society.
Founder Zmyslinski Eye & Contact Lens Center drzeyes.com
MARK ROSENBERG CEO Barnet Dulaney Perkins Eye Center goodeyes.com
Rosenberg joined the practice in 1994 as director of marketing and business development before taking the role as CEO in 1996. Under his leadership, the practice has expanded to 14 clinics and eight ambulatory surgery centers. Business advice: “Physicianowned businesses have inherent challenges for doctors who see patients all day, then as are faced with the decision-making of ownership. Building a strong management team creates trust among physician partners. At the same time, it is important to work toward consensus among the doctors. This takes time and thought, but pays off in dividends.” Surprising fact: “In the late 1970s, I started out as a truck driver in New Orleans. My entrepreneurial spirit led to me owning a fleet of trucks, working from the railroads to the Riverfront.”
Over the past 10 years, Zmyslinski has developed the Zmyslinski Eye & Contact Lens Center into one of the premier optometric practices in North Phoenix. He provides clinical care for issues like glaucoma, macular degeneration, conjunctivitis and diabetes. Motivation: “When I was 10 years old, I was diagnosed as being nearsighted and started out wearing glasses in junior high school. This was not a pleasant experience because I was already a pretty gangly, goofy kid and when glasses were added to the mix it made me outright awkward. Once I started high school, my parents allowed me to get contact lenses and my world changed.”