Web ui design for the human eye1

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Designing for Space: Sculpture Through Subtraction

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Ultimately, you need to understand that the power of white space comes from the limits of human attention and memory. Just look at the comparison between Yahoo and Google below. Yahoo tries to get the user to consider too many actions at once. Google understands the bottom line that people just want to use search engines to find stuff. By being realistic about the user goal, Google’s design encourages more effective interaction.


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