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PART ONE Theory and Principles
Annual Reports and Business Reports Annual reports and business reports are a formal way for a company or charitable organization to present its constituency with relevant financial information and inform it about the organization’s mission. These documents typically contain a combination of charts, graphs, text, and images. Typical sizes: Annual reports: 8.5 × 11″ perfect bound (glued spine) Business reports: 8.5 × 14″ or 8.5 × 11″ (stapled or spiral bound)
Figure 4-6 Steelcase annual report. Design by Turnstyle.
Announcements, Invitations, and Postcards Announcements and invitations are used to notify an audience about an event and typically contain mostly text and few (or no) images. Postcards are used for several communication goals, including persuasion (related to new products or events, usually by direct mail), information (about public events), and entertainment (as in the classic vacation postcard). Postcards have one dominant image and sometimes a headline on the front. The back of the card presents subheads with body copy accompanied by a mailing address panel. Typical sizes: Postcards: 4 × 6″, 5 × 7″, 6 × 9″ Announcements and invitations: 8.5 × 11″ folded down to 5.5 × 8.5″ (or smaller)
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