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LAS VEGAS #1 DJ FOR THREE YEARS RUNNING!

SAT • APR 20

DOORS OPEN @ 9PM $7 COVER* | 21+ ONLY VIP BOTTLE SERVICE AVAILABLE CITYWALKORLANDO.COM • 407-224-2691 *Tax inclusive, per person. This is a separately ticketed event from 9pm to close. Entertainment subject to change without notice. Regular parking rates apply. Valid photo ID required. Not valid for separately ticketed concerts and special events. Does not include admission to AMC® Universal Cineplex with IMAX® or the Blue Man Group show. Restrictions apply and benefits are subject to change without notice. Discount coupons, CityWalk Party PassSM, and annual and multi-day passes are not accepted at this event. Additional restrictions may apply. Universal elements and all related indicia TM & © 2013 Universal Studios. © 2013 Universal Orlando. All rights reserved. 255418/0313WS


Volume 18 • Issue 04 • April 2013

ORLANDO’S MONTHLY ENTERTAINMENT & LIFESTYLE MAGAZINE Entertaining Central Florida Since 1995

Orlando’s Monthly Entertainment Resource Since 1995

The Resources

The Culture

The Music

The Movies

The Words

PUBLISHERS: Sean Perry Rick Wheeler

ADVERTISING INQUIRIES: rwheeler@axismag.com 407.230.1365

EDITORIAL INQUIRIES:

editorial@axismag.com

FMF2013 Director:

2013 VENUE GUIDE

Colleen Pitrone

FMF2013 Production Director:

CONCORD

PUBLISHED BY:

Mocomm, Inc. dba aXis Magazine P.O. Box 2391 Orlando, Florida 32802 Sperry@aXismag.com

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Our media kit (includes ad sizes & pricing) is available on the web at axismag.com. For ad availability email Rick Wheeler at rwheeler@axismag.com

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Cover:

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(REGISTRATION/BMI ARTIST BRUNCH)

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Photography & Cover Design: Drew Petrone

ADVERTISING:

CONCORD

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MAGNOLIA

David Beame • Tom Player

EAST COLONIAL

EAST COLONIAL

GARLAND

FMF2013 CONFERENCE MANAGERS:

HUGHEY

FMF2013 Coordination Team:

•Alec Vidmar • Madison Lyle • Brad Beame • Chelsea Foster • Ruth Rudnick • Austin Burgess • Allison Drapala • Johari Bonner • Leigh Andrzejewksi • Nicholas Roe • Chris Martignago

ORANGE AVE.

• Dale Black • Francisco Navarette • Jimi Killgallon

ORANGE AVE.

FMF2013 Production Team:

I-4 INTERNATIONAL DRIVE

I-4 NORTH

Matthew Verduin

FMF2013 VENUES: 1) FIRESTONE LIVE 2) CAFE ANNIE’S 3) ELIXIR 4) THE SOCIAL 5) SKY60 (INDUSTRY VIP PARTY) 6) FINNHENRY’S (INDUSTRY VIP PARTY) 7) WALL STREET STAGE II 8) WALL STREET MAINSTAGE 9) GIBSON SHOWROOM (REG) 10) EMBER (INDUSTRY VIP PARTY) 11) TIER 12) STAGGER INN 13) ON THE ROCKS 14) BULLITT 15) BACKBOOTH 16) BULLITT 17) TANQUERAYS REG) GIBSON SHOWROOM FMF2013 HOTELS: •DOUBLETREE •EMBASSY SUITES •GRAND BOHEME

A million young poets... Screamin’ out their words... To a world full of people... Just livin’ to be heard... Future generations... Ridin’ on the highways that we built...I hope they have a better understanding... John Mellancamp • “Check It Out”

THE OFFICIAL BEER OF FMF


aXismag.com • FloridaMusicFestival.com • April 2013

WHAT ARE THE AGE REQUIREMENTS?

THE RULES OF THE GAME

VENUES MAY HAVE DIFFERENT AGES! Thursday night is open to 18andUp at all the venues. Due to overcrowding on Friday and Saturday night, however, some venues may opt to go 21 and up. If you have any questions there will be an official FMF volunteer or door person at each venue to answer questions or check FMF2013.com for updates as more information comes. Saturday Industry Conferences are ALL AGES all day long from 12-6pm.

RULES OF THE GAME

Rule 6

WHERE DO I FIND OUT THE SCHEDULES? Rule 7

ONE DAY TICKETS/PASSES MAY BE PURCHASED AT ANY VENUE EACH NIGHT THROUGHOUT THE FESTIVAL!

RULE 1 YOU’RE ABOUT TO GET FMF’upped! SO DON’T BOTHER TO FIGHT IT!

Rule 2 PREPARE FOR CULTURAL OVERLOAD! 3 DAYS of MUSIC IN THE STREETS & MUSIC BUSINESS KNOWLEDGE... that they don’t teach you of in college.

What the hell is FMF?

Welcome to the FMF experience... one of the biggest independent music events in the country, right here in your own backyard. It’s also one of the biggest parties in Orlando. Celebrating it’s 11th year, the Florida Music Festival is a 3 day (predominantly) unsigned artist showcase, in which more than 175 artists from around the country come to Orlando to play a 30 minute power packed showcase for the attending music industry and more importantly, the fans on 10 stages all within walking distance downtown. Some bands hope to sign with a major, others will go indie and still others are doing it themselves and just want your support. Some bands will rock you hard, others will throw down some hip-hop. But whether it’s punk, indie, metal, pop or whatever the heck you call half of the bands, it’s a blast. Each night there will also be headliners at all the major venues, with THE SOUNDCLASH w. DJ LUPE FIASCO & DJ SKY GELLATLY, CHARLIE WORSHAM, ROOTZ UNDERGROUND, 7 NATIONS and more performing on their respective nights.

Rule 3

www.FLORIDAMUSICFESTIVAL.com for info on line up, tickets and more! SCAN HERE FOR SCHEDULE:

DON’T GO FMF-ING UNPREPARED! Some of the best out of town and up-and-coming bands you might not know are worth checking out! The online schedule has the artists’ profiles linked so you can check out the bands before heading downtown.The schedule link is available on FloridaMusicFestival.com.

Rule 4 VARIETY AND VOLUME ARE KEY! So many bands, so many venues, how do I get a ticket or pass? (One wristband gets you into all 15 clubs for one night... the biggest rock and roll club crawl)! You can go to any participating venue in the Downtown area and pay at the door for a wristband for that night. You can then get into that venue and every other venue that is part of FMF2013 for that night only. Or you can purchase in advance at TICKETFLY.com and pick up at Wall St Plaza WILL CALL at the corner of Court & Central by the Mainstage. Example: You can buy an Official Wristband at Backbooth to start the night. Go in, have a beer, check out a band.Then you can walk over to The Social and see a band, then walk over to On The Rocks, then go over to Wall St Plaza to check out a band.The music world is yours!

Rule 5: ENJOY DISCOUNTS ON MILLER LITE, RED BULL & PINNACLE VODKA DRINKS! Ask The Bar For The FMF2013 Miller Lite & Pinnacle Vodka Specials during the shows! We have teamed with Miller Lite and Pinnacle to offer you drink discounts at every venue. Ask your bartender for the official drinks and beer of FMF2013 and save some cash, get trashed and take a cab.

passes/reg. ARTIST/INDUSTRY REGISTRATION Gibson Showroom

Registration is open beginning Thur ,April 18th @ The Gibson Showroom is on the corner court/central: 10am-8pm.

PURCHASING A 1 DAY TICKET Any FMF2013 Venue Door

You can purchase a 1 day wristband to attend all shows that night at any venue door to start the night.Thur: $15/ Fri: $5/ Sat: $5

WILL CALL: 1 DAY / 3 DAY VIP PASSES Wall St. Plaza

Will call for advance 1 day and VIP passes is open at Wall St Plaza 6pm to midnight Thur, April 18th until Sat, the 20th @ corner of Court/Central in front of Gibson showroom.

aXis thoughts: “After silence, that which comes nearest to expressing the inexpressible is music.” (Aldous Huxley)

DOWNTOWN ORLANDO • APRIL 18TH - 20th

GRAB AXIS OR POCKET ROCK GUIDE! Look through this issue of aXis Magazine that’s in your hands for an Official Venue Map and Showcase Schedule, or a Pocket Rock Guide, available at the door at all of the FMF venues.Also the Orlando Sentinel will have the schedule and map in their Friday, Calendar Section and then again each day of the Festival in their daily Life & Times or Calendar sections. You can also go to www.fmf2013.com and download the schedule at any point. Once again, there will be an official FMF volunteer or door person at each venue with additional up to date schedules and maps.


aXismag.com • APRIL 2013

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

THURSDAY 4.18.13 • FLORIDAMUSICFESTIVAL.com

WALL ST PLAZA MAINSTAGE

WALL ST PLAZA II

7:00 – Macy Kate Band 8:00 – CymcoLé 9:00 – Special Guest TBA 10:00 – DJ M-Squared 11:00 – THE SOUNDCLASH

BULLITT BAR

6:30 – Luke Davids 7:30 – Burn After Reading 8:30 – Sovereign Soldiers  9:30 – June Divided 10:30 – Everyday I 11:30 – SEVEN NATIONS

ELIXIR

6:00 – Catherine Ridgeway 7:00 – Frankie Colt 8:00 – Melanie Eaton 9:00 – Tarek Kasmi

FIRESTONE LIVE 1:00 – DJ Crizzly

(See website for discount with FMF wristband)

BACKBOOTH

7:00 -- Bud Phillips Band 6:30 – Makayla Duvall Band 8:00 – Sailor, 1942 7:30 – Dub-T 8:30 – Rich Kid Sound Sysytem 9:00 – RJ Harman & Co. 10:00 – Bloody Jug Band 9:30 – Britt Daley 11:00 –REV. PAYTON’S 10:30 – Special Guest TBA BIG DAMN BAND ELECTRONIC DANCE MIX

THE SOUNDCLASH

11:00 - WALL ST PLAZA

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hitown Hip Hop voice, and generational renaiisance figure, joins forces with longtime friend DJ Sky Gellatly to form The Soundclash, a collaboration dedicating all album proceeds to youth in need. “We both have always had a respect for creative culture and for doing what we can to motivate and support the next generation of creative minds. We discovered that we both had a passion for electronic music. Well, a serious addiction, actually. And then, like real friends, we just said, ‘Hey, let’s start DJing together.’” Ultimately, when you’ve decided to do something that is rooted in helping kids in need, being creative takes on a whole new gravity. So from day one in creating our EP, we’ve said that we’re making music for others: for others to dance to, for others to have fun with and play in their DJ sets, and for others to receive support from–through our donation of all of our album sales.”

THE SOCIAL

9:00 – Special Guest TBA 10:00 – Robot Bomb Shelter 11:30 – BOOMBOX ELECTRONIC PSYCHADELIC ROCK

BOOMBOX

TICKETS ONLY $15

11:30 - THE SOCIAL

CAFE ANNIE’S

7:00 – Joseph Allen White 8:00 – Davis McGee 9:00 – Evan Gibb 10:00 – Heritage 11:00 – Pocket Kings 12:00 – Naked Jane

ALT COUNTRY BLUES

REV. PAYTON’S BIG DAMN BAND 11:00 - BACKBOOTH

GIBSON SHOW ROOM 98.9WMMO presents

6:30 – Emma Shackleford 7:30 – Sophie Hanneken 8:30 – Camryn Wessner 9:30 – Bradley Harrison 10:30 – Carly Jo Jackson 11:30 – Reggie Williams

ACOUSTIC POP ROCK

EVAN GIBB

9:00 - CAFE ANNIE’S

CARLY JO JACKSON

TANQUERAYS

10:30 - GIBSON SHOW ROOM

JAMBANDO presents

10:00 – The Fling 12:00 – The Ruby Rays

TIER NIGHTCLUB

12:30 – DJ Nova & DJ A-Rock (Special 4 Table Session)

FLORIDAMUSICFESTIVAL.com

ACOUSTIC POP/COUNTRY

FOLLOW @2013FMF


APRIL 2013 • aXismag.com

FRIDAY 4.19.13 • FLORIDAMUSICFESTIVAL.com

WALL ST PLAZA MAINSTAGE

WALL ST PLAZA II

6:30 – Outbound Road 7:30 – David Lareau & The Copperpots 8:30 – Clemons Road 9:30 – The Lowry Sisters 10:30 – CHARLIE WORSHAM 12:00 – Jonnie Morgan Band

6:00 – Ginnette Ward 7:00 – J Collins 8:00 – Circus 9:00 – Jonathan Masters Band 10:00 – Jill’s Cashbox 11:30 – David Mayfield Parade 12:30 – Paddington Ambush

ALT COUNTRY/FOLK

CAFE ANNIE’S

DAVID MAYFIELD PARADE

11:30 - WALL ST PLAZA II 

6:00 – Animus 7:00 – Royce Lovett 8:00 – The Afterwhile 9:00 – Hey Rocco 10:00 – Floodwork 11:00 – Ancient Sun 12:00 – Mental Giant

BULLITT BAR

7:30 – Lions After Dark 8:30 – Dharmata 9:30 – Beth Current 10:30 – Our Future Leaders 11:30 – Whiskey Sharts 12:30 – Adeste

ELIXIR

MODERN COUNTRY

6:00 -- Krysta Nick 7:00 – Tracie Victoria Mattox 8:00 – Greg Shields 9:00 – Andrew Mack

CHARLIE WORSHAM

10:30 - WALL ST PLAZA

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ising country star Charlie Worsham was whisked away to Nashville before he even had a chance to finish his degree at Berklee. Since then he’s opened for Taylor Swift and Miranda Lambert, performed for huge crowds at venues like the Dallas Cowboys Stadium, signed a record deal with Warner Bros., and is releasing his first fulllength studio album. Worsham grew up in Mississippi and had a steady diet of Vince Gill and Keith Urban along with healthy helpings of bluegrass and roots music. “My first tour experiences through Orlando were the arena tour, as a solo artist, opening for Taylor Swift, and boy, that was a shock!”

6:30 -- Karen Dicembre 7:00 – Ginnette 7:30 – Brittany Pomfret 8:00 – Kaila Booker 8:30 – Levi Jardim 9:00 – Daniel Polich 9:30 – Kourtney Rea

ON THE ROCKS

7:00 – Open Mic Various (Open Mic Schedule @ FMF2013.com)

STAGGER INN

7:00 – Open Mic Alt Country (Open Mic Schedule @ FMF2013.com)

GIBSON SHOW ROOM 98.9WMMO presents

BACKBOOTH

MAXIMUM ENTERTAINMENT GROUP presents

6:30 -- Special Guest 7:30 – Randal Branham 8:30 – Kim and Chris 9:30 – Rich Coccaro 10:30 – Deborah Henriksson 11:30 – Bracher Brown

TANQUERAYS

JAMBANDO presents

10:00 – The Raymonds 12:00 – funkUs All Stars

ROOTZ UNDERGROUND

THE SOCIAL

11:00 - THE SOCIAL

6:00 – Random Encounter 7:00 – Sidereal 8:00 – Johnny Cakes and the Four Horsemen of the Apocalypso 9:00 – Hor!zen 10:00 – I-Resolution ROOTZ UNDERGROUND 

TICKETS ONLY $5

TRADITIONAL REGGAE

FLORIDAMUSICFESTIVAL.com

FOLLOW @2013FMF


aXismag.com • APRIL 2013

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

SATURDAY 4.20.13 • FLORIDAMUSICFESTIVAL.com

WALL ST PLAZA MAINSTAGE

SKA/PARTY ROCK

THE SUPERVILLAINS

12:00 - WALL ST PLAZA Orlando natives The Supervillains know how to have a good time. With their legendary brand of Jager-inspired debauchery, and a blend of punk, ska and reggae, The Villains have been rocking the City Beautiful for years. “It’s home sweet home. Born and raised native Orlando, so I mean it’s where we got our start, it’s what’s in our hearts…It’s such a tight, small-knit community. You know,  everybody around the United States knows that Orlando and Florida is where it’s at. Playing FMF is awesome. It’s great to see in our town just festivals and a lot of bands coming together just for the sake of music. It’s always good to see the diversity, and FMF always brings a lot of that. It’s gonna be radical. Everyone is gonna hear a lot of new stuff. We’ve been working really hard at it, and playing it all around the United States, we’re getting really tight at it. We’re really just excited to play it in our home town, because we got to play it everywhere but here, so we’re gonna play it as much as we can.

THE SOCIAL

6:00 – Cleopatra Complex 7:00 – Stockholm 8:00 – Whitey Tighties 9:00 – Rug

TANQUERAYS

JAMBANDO presents

10:00 – Ancient Sun 12:00 – RJ Harman & Company

6:00 – Ratham Stone 7:00 – The Passenger 8:00 – Community Property 9:00 – The Dropa Stone 10:00 – Built To Be Broken 11:00 - Beebs & Her Moneymakers THE SUPERVILLAINS

BULLITT BAR

6:00 -- Mason 7:00 – Blaine The Mono 8:00 – Audiostrobelight 9:00 – Lion in the Mane 10:00 – Colours 11:00 – Special Guest TBA 12:00 – The Normandy

BEEBS & HER MONEYMAKERS

11:00 - WALL ST PLAZA

SUPERHERO PARTY ROCK

BACKBOOTH

JEFF HANSON presents

6:30 ­– We Are One 7:30 – Stilletto Red 8:30 – Blacklight District 9:30 – Farewell 2 Fear 10:30 – Lovejuice

ELIXIR

7:00 – Ginnette Ward 8:00 – The Redheads 9:00 – Special Guest 10:00 – Special Guest

TICKETS ONLY $5

CAFE ANNIE’S

6:30 -- Andrea Poole 7:30 – Dana Twigg 8:30 – Afeefa & The Boys 9:30 – Roses and Revolutions 10:30 – Brent Byrd 11:30 – Live Hart 12:30 – Doc Ellis Orchestra

GIBSON SHOW ROOM BMI Presents

Macy Kate Evan Gibb Maggie Chapman Bean Anesha

Stephanie Christie Presents

The harp & celt

STAGGER INN

6:30 – Lovestruck Robot 7:30 – Fusebox Poet 8:30 – Casey Shea 9:30 – A Brilliant Lie 10:30 – Victims of Circumstance 11:30 – Almost Kings

11:00 ­– 11:30 ­– 12:00 ­– 12:25 ­– 12:40 –

7:00 – Lacey Neskes 8:00 – Good Graeff 9:00 – Maggie Anderson

7:30 – Tony and Kim 8:30 – Brian Mackey 9:30 – Finley Martin 10:30 – Pondering Wade 11:30 – Deborah Henriksson

WALL ST PLAZA II

MODERN COUNTRY

MAGGIE CHAPMAN

12:30 • BMI Brunch • GIBSON

FIRESTONE LIVE

7:00 – Razors Edge 8:00 – Another Life Spared 9:00 – (N)Ception 10:00 – Stranger Haze 11:00 – Martyr’s Asylum 12:00 – Andrew Martinet 1:00 – Human Factor’s Lab

FLORIDAMUSICFESTIVAL.com

6:30 ­– Reed Ferguson 7:30 ­– Marissa Smith 8:30 ­– Maggie Chapman 9:30 ­– Jess Lamb 10:30 – Brie 11:30 – Benji Kuriakose

BENJI KURIOAKOSE 11:30 • GIBSON

MODERN ROCK

FOLLOW @2013FMF


MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

ARTIST SPOTLIGHT

MAGAZINE & PROMOTIONS • AXISMAG.COM

L

hen collaborators DJ Lupe Fiasco W and DJ Sky Gellatly dive into discussion about their EMD project

THE SOUNDCLASH, it tends to vibe more like a couple old college roomates and philosophy majors, expounding on their selected paths... and then also a whole lot about their passion for the sounds.

S

KY GELLATLY: Above all, Lupe and I are friends. We both have always had a respect for creative culture and for doing what we can to motivate and support the next generation of creative minds. Being a role model in just words, is different than being a role model in words and action. As friends, about a year and a half ago, we discovered that we both had a passion for electronic music. Well, a serious addiction, actually. And then, like real friends, we just said, “Hey, let’s start DJing together.” And we just stuck to our promise as friends, in and out of Lupe touring, and me with several other jobs. It’s just been genuine and fun from the start.

“we both decided that we should create our own dance album, and also man up and donate ALL of the album profits asa way to raise money for kids..”

UPE FIASCO: After initially conceptualizing “TheSoundclash,” literally two sides of sound or musical tastes coming together (read: Sky and I), we were dedicated to leveraging our project as a way to positively influence culture. We knew that we had to make our own music to add to the canon, and we wanted to stand for philanthropy in a big way. Go big or go home.

S

: Over lunch one day, we both decided that we should create our own dance album, and also man up and donate ALL of the album profits as a way to raise money for kids. We would have appreciated it as kids. We would have been motivated as kids to be philanthropic if guys we looked up to showed us that it was cool and easy to do. So, we really were just like ‘why not’? Doing good shouldn’t be such a hard decision to make. It’s like telling the truth–it’s the most right thing to say always. Even if, sometimes, it’s not the easiest.

L

: Ultimately, when you’ve decided to do something that is rooted in helping kids in need, being creative takes on a whole new gravity. So from day one in creating our EP, we’ve said that we’re making music for others: for others to dance to, for others to have fun with and play in their DJ sets, and for others to receive support from–through our donation of all of our album sales. The EP’s title, Don’t Drop The Flag, is a manifestation of our dedication to supporting the next generation of creative thinkers. The flag we wave, is one that we have to stand for, hold onto, and pass on in due time. And truthfully, if we aren’t laying a positive example for the next generation in a hyperbolic way, we really have no right to even flying a flag today at all. Kids today don’t need anymore hollow heros.

S

: We both had childhoods that were heavily influenced by creative mentors – whether they were teachers or family members. And now that we’re adults, it is our obligation to put our money where our mouths are, and give back to continue powering the engine of creativity and education for kids. It’s just like DJing. Sure, you can play an amazing set solely of other artists’ music. But, when you also create songs that you can play alongside those of others, and that others can play too, you’ve helping to push and influence culture – not just tread water in the creative endeavors of others. Ultimately, it’s the duty of guys like us to at least try and create a tomorrow for kids in need. Kids today need a few more positive role models who are doing good, while having fun at the same time.

L

: We chose to release the of remix “Letting Go” off Lasers as our first song, for a variety of reasons. More than anything, the song’s lyrics speak to a need for our generation to take life by the horns, and just take the lead. There’s so much apathy and complacency in the world. And we wanted to translate that message into an emotive call to action. Let go of what’s holding you back, take control, and manifest your dreams. The song is a perfect kick off to our philanthropic pledge that we’ve tied to our EP. DJ Kue was an amazing partner to work with. With his collaborative talents, we created a track that has powered this message of youth revolution, and made it even more powerful than the original.

THURSDAY. APRIL18TH . WALL ST PLAZA.MAINSTAGE


2

FMF ARTIST:

M-SQUARED THURSDAY. APRIL18TH . WALL ST PLAZA MAINSTAGE

ARTIST SPOTLIGHT

Michael “M-Squared” McPherson is a champion open format celebrity DJ, Producer, and Mood Designer, sought after by A-List Celebrities, Fashion Designers and Corporate Brands. Known for his eclectic sound, style and unique ability to blur genre and generational lines through music. M-Squared’s interest in music started at an early age. He joined the school band as a drummer and created mixes using a dual cassette deck as his turntables, until finally earning his first pair of Technics going into college.While rocking parties through his college years at Florida Atlantic University, M-Squared completed an extensive internship with Universal Music Group and graduated with a degree in International Business. In addition, he has also worked with brands such as Banana Republic and Armani, which helped sharpen his eye for fashion and learn the importance of the music & fashion industries working together. Ready for the world, M-Squared decided to pursue his passion as a creative artist and began DJ’ing and making a name for himself on the celebrity DJ scene and honing his skills as a music producer.

what have been some of your more popular nights and haunts IN OUR HOMETOWN?

M-Squared: I’ve been an active resident in the Orlando community for just over 20 years. I was born in Brooklyn, NY. and grew up here in Orlando. Throughout my DJ career here in Orlando I’ve had the privilege of performing at various venues around the city such as, Hard Rock Live, House of Blues, UCF Arena,The Groove at Universal City Walk, 180 Grey Goose Lounge at the Amway Center, Roxy,  Cheyenne Saloon, Dragon Room, GLO Lounge,Voyage,AKA Lounge, 57 West, Rain Nightclub,Tavern on the Lake and many more. I must give a special thanks to all of the venue owners, managers, promoters, and event organizers that have believed in me from the very beginning and continue to support.

Over the past year or so, what seems to be the moving the crowd the most?

M: Over the past year or so, Electronic music has really taken over and seems to be moving the crowd the most here in the states. The high energy in the music is infectious and the people really enjoy dancing to it and having a good time. Also, I like to play a lot of the classics from all different genres, and drop those surprise records at any moment during my set, that also gets the crowd moving and keeps them on their toes!

You recently won the Red Bull Thre3style competition, what do you think propelled your set over the competition in the eyes and ears of the judges and the audience? M: Yes. Well I think it had a great deal to do with just being able to stay focused on what the rules and judges criteria were consistently throughout my set all while showcasing my technical abilities, creative mixing, stage presence, rocking the crowd and taking risks.

Any other special events you have planned for the Spring/Summer on stage and behind the tables?

M: Yes, I am excited and looking forward to playing at this years Florida Music Festival Mainstage! I will be performing in LA with Mark Ronson,A-Trak, Jazzy Jeff and many others at an upcoming Red Bull event. I also have an upcoming event that I will be performing for Tommy Hilfiger, and just continue touring and making music, that’s what I love to do.

Anything special you have planned for FMF opening night warming up the mainstage for The Soundclash?

M: I definitely have some surprises, so I look forward to seeing everyone in the house!

Where else can the locals and visiting attendees check out a M-Squared set during their visit?

M: At the moment, I am traveling more than I am here locally, but please stay tuned to my website and social media for all of my latest news, releases and upcoming events. Special Thanks to Axis Magazine for this opportunity, to my managers Arthur Sims and Fernando Watson, my team the Mood Designers and to all of my supporters! Couldn’t do it without you guys, much love. Design the Mood. (follow @DJMSQUARED)


MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

FMF ARTIST: cymcole

THURSDAY. APRIL18th .WALL ST PLAZA

ARTIST SPOTLIGHT

Pop Star on the rise. CymcoLè is making her way through the microphone into a speaker box and pounding in music lover’s hearts around the world. Her voice has the sound of an Island breeze that combines with today’s hottest dance beats to create a truly unique style. CymcoLè has quickly gained the praise and respect of music fans not only in the U.S but also in Latin America. As a multi-cultural, bi-lingual artist / musician, demonstrating her abilities to sing, dance, play the piano and strum the guitar, CymcoLè has amazed crowds most recently in Puerto Rico performing her original ballad ”Cerca De Mi”.While in Brazil, her single titled “Bring on the Nite”, has become an online, radio and night club anthem across the country, giving her a large fan base which is quickly growing throughout South America. In her personal life, CymcoLè is one of the country’s most outstanding Lacrosse players. Her skills as an athlete and performer aren’t just a chance of luck, for her DNA is tied to Hall of fame shortstop, her father, Barry Larkin. With over 2,000,000 views on YouTube, featured on MTV.com and currently working with some of today’s most talented producers & writers such as Ali Pierre, Gerry Williams, Mister Jam, DJ Saint Paul and many more.

still in your teens, yet you have gained star status in Brazil, and played major fests in South America, how did that recent success come about?

CymcoLé: Ive alway had a passion for South America and Latin music in general. I was connected with one of Brazil’s biggest Producers/DJ named Mister Jam and right of the bat we created a song called “Bring on the Nite” which became one of Brazil’s biggest radio and T.V hits last summer.That song really opened the doors for me not only in Brazil but also across South America.

What are some of the channels that you have utilized to develop as a young artist, in the studio and on stage?

C: I find myself always singing and trying to reach a higher level vocally. My voice is constantly being challenged with all the producers I work with and I love to create new sounds that way. Also I pay close attention to the stars of today and try to create my own versions of their songs even if its just for a vocal warm up or practice.

You are a Central Florida born and bred artist, how would you rate the pop/dance scene here, and what are some of the elements that contribute to it’s energy? C: I think that Central Florida has an amazing Pop scene.There is a lot of up and coming artist and dj’s like myself that have taken a bit of our unique local scene style and made it their own. I think one thing that contribites to the style is the diversity we have around the area and the ability to channel that altogether. What are some of the limitations of being in Central Florida, as well as your age, while developing as an unsigned artist? C: I would say that there is so much going on with Disney and universal studios and so on that sometime I think it takes away from lot of Local things that are going on and it seems like if you want to succeed in the area, you either have to jump on board with them or take a trip South to Miami for a show.  I think my age is a benefit for me now because there is a lot of young talent being signed and I feel as if I am matured beyond my age so its not hard for me at this point.

You have a pretty talented family, how has that helped to open any doors?

C: My family has been very supportive of my dream and although we have a lot of talented people in our family we all try and pave our own success. My dad & mom (Barry & Lisa Larkin) has been one of my biggest fans and have been with me every step of the way but they have also let me grow, make mistakes and learn from them all on my own.

Any artists, producers or entertainers you appreciate and aspire to follow in their paths.. and what is appealing about their craft?

C: Growing up most of the music I listened to was Latin. From Marc Anthony to Selena to Tito Neaves to Shakira.All of these artists inspired me to create my Latin Pop music. I also have a Strong influence by Rihanna, Christina Aguliera, and J-Lo.These artist spoke to me growing up and I knew then that I wanted to be an artist myself because seeing how they influenced not only me but people all over the world made me want to do the same.

What’s taking up the most time on your Itunes right now?

C: I listen to alot of Regaeton and Pop music. Mostly Rihanna, P!NK, and Bruno Mars. Most of the music I listen to now is only music that inspires me to create new music. I really like listening to music that sounds like mine because I love to sing along of course! (FOLLOW: @ cymcoLe)


MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

MAGAZINE & PROMOTIONS • AXISMAG.COM

FMF ARTIST: A-ROCK

THURSDAY. APRIL18th .TIER NIGHTCLUB

ARTIST SPOTLIGHT

How long have you been an active resident in the community, and what have been some of your more popular haunts?

A-Rock: For about 4 years now. I’ve played a lot of different nights in town.Tier Fridays is hands down the best party in the city. And it’s not just because I play there and feel the need to shamelessly plug it (although I did) but I have special guests monthly come through that provide Orlando with a fresh take on music and what’s being played around the country. I also did a party at Ember last year called Inside Out.A lot of people don’t realize that I had the 2011 Rebull Thre3Style World Champion Hedspin come and guest the night.

Over the past year or so, what seems to be the moving the crowd the most?

A-Rock: I won’t say that hip hop is back, per say. But with the sudden burst of “Trap”, it’s created a great segue with hip hop in the bottle service scene.

How would you compare a night out on Ocean Drive compared to Orange Ave?

A-Rock: That’s comparing apples and oranges. Orlando night life is great, and it’s getting ‘there’. But Miami is recognized throughout the world as one of the best nightlife scenes.With that being said, however, Orlando nightlife is great. But, I think extending club hours would be beneficial to keep from Orange Avenue from looking like a scene out of Walking Dead on the weekends. Anything you have planned for the next round in LA to put your set over the top? A-Rock: I focused really hard on creating a different feel but keeping the energy level constant. I got a lot of great constructive criticism and feedback from my Miami set, and really focused on creating a great set for LA. I’m very excited to represent Orlando on a National Level. 

Anything special you have planned for FMF opening night after party at Tier?

A-Rock: What’s great about this particular night, is that I’ll be playing a 4 Table Set alongside my good friend DJ NOVA.We’ve been doing 4 Table Sets for about 3 years now, and each set seems to create some crazy moments. I think Orlando can expect some really cool aspects within our set. We’re A once aspiring college baseball player from the University of Floria found himself behind both excited to play a lot of our own turntables one day. From that day on, his life had speared him into a world of electrifying croweds and records and remixes that we’ve been subsequently becoming one of Florida’s most talented DJ’s. Known simply as A-Rock. working hard on. . He has built his name through his knack for mashing beats with a eclectic range of music genres. In tim, he has disitnguished himself from others with is risk-taking style and desire to develop unique sounds. Where else can the locals and visiting His creativity in his style spurs from several influential artists such as Jazzy Jeff, Q-Bert & Grandmaster attendees check out an A-Rock set? Flash to DJ AM, Linkin Park, and Daft Punk. In the last year, he’s had the pleasure of playing for thousands around the country. His career trajectory A-Rock: Thursdays Vintage, Friday turn an upward swing with his recent first place showing in the regional Red Bull Thre3style competitions. Tier, Saturday 23. I also still do Rok Next up, the nationwide finals in Los Angeles on April 5th. His knowledge of past and present collections Room Sundays 1-2 times a month, of music has begun his venture into musical production crafting a unique sound. His dream in lieu of this which is still the best Sunday party in the city. is the chance to perform for millions around the world. And find a good burger. (FOLLOW: @ DJ_AROCK)


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aXismag.com • FloridaMusicFestival.com • April 2013

BURNSY'S 10 SIMPLE STEPS to enjoying your first

Ebelieve very year since the very first Florida Music Festival – I that was in 1872, if memory serves correctly –

L A IV T S E F IC S U M FLORIDA

thousands of people send me emails, letters and raunchy postcards asking, among other filthier things, what they can do to make sure that their first FMF experience is what the teenagers in the science club I volunteer with call a hella dope bomb ass experience. And the answer, friends, is rather complex. For starters, you can’t just step right into my insanely awesome lifestyle and expect to run with the big Chihuahuas. It takes many years and a liver the size of Tropicana Field to step up to my level. Also, you need to be ready for spontaneous dance battles to break out when rival gangs appear out of nowhere. After all, is there’s one thing that Orlando is well known for, it’s people who handle problems without violence. But this isn’t to say that you can’t start learning how to have fun like me and my awesome homeless friends, and that’s what I’m here for – to teach you things that will help you avoid being an adult. Today’s first lesson: Popping your FMF cherry and enjoying every last minute of it Spread your wings and check out the bands that play the earlier time slots at the bars off the beaten path. After Step 1: Be familiar with the headlining acts. all, those are the places that Taylor Swift played at just Let’s face it – if you show up to FMF and you have no clue a few years ago, and she grew up and wrote two albums who the headlining acts are, you’re already screwing your- about how I broke her heart. After she became legal, of self out of a good time. This year’s headlining bands aren’t course. completely new to FMF either, as Filter has played the main stage before. By the holy law of the rock gods, they Step 3: Check out my friends specifically. are required to make women’s pants fall off this year. The If you need a primer on bands to go check out, you can’t Dirty Heads and Candlebox, though, are as new to FMF as go wrong with some of Central Florida’s veteran shredyou are, so they, like you, are obligated to bring their A- ders. Off the top of my head, the following acts are worth your time: The Supervillains (an absolute inexcusgame as well. And if anyone is caught slacking, it’s off to a able must-see for all rookies), Dub-T, The Passenger, Bieber concert. The Lighter Exchange and Big 10-4, but only if they wear the mesh shirts that I designed for them. That’s a deal Step 2: Embrace the locals. Over the years, breaker. I’ve made some great new friends thanks to FMF and I’ve watched those bands go on to great things. The problem Step 4: Pick 5 other bands at random and is that right now I can’t remember any of them, so I will vow to go see them. That’s what I do, and that’s how I just assume they are Pearl Jam, Green Day, U2, Adele and discovered my favorite FMF bands of years past, includthe Spice Girls (they loved being naked with me) and not ing Prince and the New Power Generation, the Divinyls, bother going back to check if that’s true or not. Bruce Springsteen and Coldplay.

Step 5: Study up ahead of time. The entire schedule for FMF is available at FloridaMusicFestival. com. Go check it out and then go to that YouTube site all the kids are talking about over their pog matches and search for some of the bands. Learn about them, embrace their music and look like an expert by fist-pumping and singing along. They’ll thank you for it.

Step 6: Don’t fist pump. Sorry, just realized that I endorsed fist-pumping, and I have punished myself with the required Bieber music. Step 7: Treat all ladies with respect. This is an important point for me, because I’m widely considered to be the greatest gentleman in the entire state of Florida, if not the southeast, United States, North America, Western Hemisphere, planet Earth or the Milky Way galaxy. I’m honored so often that I forget easily.

Step 8: Show your appreciation to girls who are boosted up on someone’s shoulders so they can lift their shirts by shouting, “WOO!” or “HELL YEAH!” Girls like that kind of respect.

Step 9: Support your local musicians

by purchasing their CDs and t-shirts. After all, when a band goes on to be the next big thing, that album will become a collector’s item. Just like the Nirvana tape I purchased in 1993.

Step 10: Make sure to behave yourself and

show respect to the police and security staff at all bars and clubs. It’s like my mom always says: “Be nice to a cop, and that cop will be nice to you… by not Tazing your testicles.”


BREAK MY BAND? CITY ARTS FACTORY • - 2:00 - 3:30pm

Top managers, publicists, promoters and music industry professionals discuss the necessery longterm leg work that goes into being discovered overnight.

2013 INDUSTRY PANELS • SATURDAY ALL ARTISTS, INDUSTRY, & ATTENDEE PASSHOLDERS ARE WELCOME (KEYNOTE BEGINS 1PM) ADVANCED REGISTRATION

To Register for Industry Laminates in advance please go to: FloridaMusicFestival.com

WALK-UP REGISTRATION

THE ART OF LEGALESE BOOK MY BAND? CITY ARTS FACTORY • 3:45 - 4:45pm

A who’s who of Florida concert and live event promoters are joined by international agents, to discuss how to get a band on stage and on the road.

(Arthur Sims with client and artist manager Johnny Wright)

Q A

SIGN MY BAND? CITY ARTS FACTORY • 5:00 - 6:00pm

The annual Demo Sessions headline the day with a variety of record label representatives, artists and producers offering their opinion on the quality of the recorded song.

Q

With hundreds of millions in record sales from a town of only 2 million population, what would you attribute this odd amount of success to? I believe that this town has some magic besides the theme parks. You have a number of very creative, hardworking, risk taking, and driven people here that strive to be innovators in the music industry.

A

Q

What aspects of the entertainment business, happening on a daily basis, do you think the locals would be surprised to find in their own backyard? I think the average citizen would be surprised to learn the amount of super star recording artists who work out of local studios, A-list producers that live and work in the area, and new artist development that happens here on a daily basis.The talent ranges from singers, song writers, video directors, managers, celebrity DJ’s, to music directors for major tours and shows.”

A

24

Q

Through natural progression, and the development of digital media, you deal a lot with intellectual property law. How should the young artist prepare and/or protect their works at an early stage? I think that young artists should spend an equal amount of time learning the business aspect of the industry and developing their craft. Intellectual property is what this business is about - trademarks, copyrights, music licensing, publishing, etc. I encourage young artists to find qualified professionals that will work with them to develop their careers.They should attend law and business seminars for the industry and read educational material discussing their profession.

A

Q

Singer, songwriter, producer, musician... are there any basic checklists they should all think about when beginning the ‘shopping process’ of their work? They definitely need to make sure that they are diligent in protecting their intellectual property and ideas through filing the appropriate copyrights, having appropriate contracts to ensure the proper rights and permissions for their songs (i.e. production, song writing and license agreements).They should retain a qualified professional that has valuable contacts and relationships in the industry to represent their best interest.They need to do their research and homework on the business side of the industry while continuing to be innovative and creative in presenting their art.

A

Q A

What are some of your most interesting projects you are involved in at this stage? I am really having a lot of fun at this stage of my career on the creative management side of the business. I have had the pleasure of representing wonderful people like Michael McPherson p/k/a M-Squared as an emerging producer and award winning open format DJ. I’ve recently partnered with Fernando Watson, known for his work with mega artist Flo Rida, to represent a number of A-list producers, musicians, and artists, I’ve begun to develop numerous television

aXis thoughts: “Too many pieces of music finish too long after the end.” Igor Stravinsky

and film projects that are music and lifestyle base and I continue working with great people, friends, and clients like Robert “Raab” Stevenson, producer, vocal coach, songwriter, Scott Messina, music producer, D.J.,TV producer, and the preeminent music manager in the business Johnny Wright. On a non-music note, I have also begun working with the most successful group in women’s fitness “Team Bombshell”, run by the lovely Shannon Dey.”

Q

Any trends you are witnessing unfold in the pop/rock world right now that the aspiring music business student should be preparing for? I believe that the great new artists are enjoying being more creative, staying true to their artistry, and taking risks. I was watching an interview recently with the great Clive Davis and he discussed how artists like Miguel, Adele, Frank Ocean, and others are making a big impact by not being safe or cookie cutter in their approach to music and their career. It’s also very cool to see the impact of technology and social media on music careers and the development of EDM music along with the superstar DJ/ Producers involved with the genre.

A

Q A

Any trends they should be looking to avoid? Lol! Hopefully avoid the legal and business pitfalls that kill careers. I hope that artists remain true to their art and convictions while surrounding themselves with people who can add something to their development and offer real guidance. It’s very important that artists continue to develop their craft and have people who can assist and bring out the best in them.This does not mean that they will always agree or that it will be easy, but in my opinion true greatness is a product of hard work, struggle, luck, and the ability to be accepting and overcome challenges. I look forward to the emergence of new artists and the continued greatness of managers like Johnny Wright and established artists like Justin Timberlake to keep innovating and grabbing our collective interest.

CITY ARTS FACTORY • PRESENTED BY BMI

You have practiced in the Central Florida area for nearly two decades, and have witnessed many aspects of the scene ascend and move on. What are some of your fondest memories of the early pop era here in Orlando in the late ‘90s? The music scene in Central Florida has been really diverse and innovative over the last two decades. From the bass/hip hop sounds of companies like Cheetah Records and Rip It Records, to the great pop sounds that emanated from Johnny Wright and Wright Entertainment Group, and now the great sounds and production from DJ Nasty, Nasty Beat Makers, and The Runners Production Company, it’s been a real experience witnessing the growth and diversity of music here. My fondest memories stem from observing and participating in the development of some of these groups and watching them fulfill their promise. Some started from humble beginnings and reached the highest peaks of the music industry. Personally knowing their struggles, discipline, and hardwork gives me a sense of joy, pride, and satisfaction.

An FMF2013 Preview Conversation with Entertainment Attorney Arthur D. Sims of Lowndes, Drosdick, Doster, Kantor & Reed, P.A. Meet Arthur and other entertainment & music business attorneys, managers, agents and more at the FMF2013 Industry Conference.

SAT CONFERENCE PANELS

Industry Registration Walk-Up available at GIBSON SHOWROOM from 10am-6pm Wed-Sat


THE CORONA ALL-TIME BEST LIST Vo te f o r yo u r Fav o r ite in ! t s te n o C f O t s e B 3 1 0 2 s a' n C o ro

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aXismag.com • April 2013

SCENE @ BARK & BREW BEERFEST!

03.32.13 • BALDWIN PARK TOWN CENTRE

The 1st Annual Bark & Brew welcomed some of Otown’s furriest friends parading around Downtown Baldwin with their Hop Head owners on a leash! A lot of great brew to bark at, and lots of water to drink... and swim in!

Download free photos & videos @ aXismag.com

aXis thoughts: “We are the people are parents warned us about.” (Anonymous)


aXismag.com • April 2013

SCENE @ FÉILE Irish Fest & Perfect Pint! 03.10.13 • WALL STREET PLAZA

The 4th Annual GUINNESS PERFECT PINT CONTEST & Irish Festival took over Wall St Plaza on a Sunday afternoon to preview the St Pat’s spirit a week early. Congrats to Hooters for rocking the most perfect pint of the day!

Download free photos & videos @ aXismag.com

ANY MUSIC. ANY INSTRUMENT. ANY TIME. INCLUDING VOICE.

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aXismag.com • April 2013

SCENE @ ST PATTY’S DAY!

03.17.13 • IRISH PUBS AROUND TOWN The GUINNESS bus hit all the spots including Claddagh Cottage, Hagan O’Reilly’s,Wall St Plaza, Lizzy’s Downtown,The Celt, Scruffy’s, Jake & Micky’s,World of Beer and more!

Download free photos & videos @ aXismag.com

aXis thoughts: ““Pretty women make us BUY beer. Ugly women make us DRINK beer.” (Al Bundy)


Industry Happy Hour 7 Nights a Week 10pm – Close First Drink is ONLY $1 if you are in the biz Tuesday is Hospitality Day ITB Specials all day long!

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aXismag.com • April 2013

SCENE @ WHISKEY DIX BIRTHDAY BASH! 02.25.13 • WHISKEY DIX on CENTRAL Orlando’s Elite Partiers showed up to celebrate the one year anniversary of Whiskey Dix in Downtown Orlando on Central Ave.And when we say elite, we mean these people can party!

Download free photos & videos @ aXismag.com


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SCAN TO ENTER!

The Florida Music Festival is not produced, fulfilled by or affiliated with MillerCoors.

aXis April 2013  

aXis Magazine April 2013 edition featuring the Official 12th Annual Florida Music Festival Guide!

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