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MGT 448 Week 4 Multinational Corporation Case Study (New Syllabus, APPLE)
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Purpose of Assignment At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved. Assignment Steps Select one of the following cases from the textbook: • Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56) • Ethical Issues at Apple (Ch. 5, p. 132) • Corruption At Daimler (Ch. 5, p. 136)