AwareNow: Issue 28: The Mental Edition

Page 119

EXCLUSIVE INTERVIEW WITH THE SHIFT & KNEKT

PRODUCING WITH PURPOSE AWARD WINNING ADVOCACY FOR MENTAL HEALTH

When it comes to mental health, The Shift is on a mission to start the conversation and stop the stigma. The Shift Wellness Rally Los Angeles was recently recognized as a silver winner in the inaugural Anthem Awards, by the Webbys, for Health Community Engagement. A dedicated effort and deep commitment from The Shift team in partnership with KNEKT TV resulted in award winning advocacy for mental health. Today, we hear from Maureen Isern, Nadia Sarmova and Adrienne Finch from The Shift, along with Kent Speakman, Founder of KNEKT TV. ALLIÉ: Similar to the topic of ‘mental health’, when it comes to producing an event there are far more variables than constants. Yet in the middle of a pandemic, with more unknowns than knowns, The Shift produced an event series that elevated mental health awareness on a national level. Please share what shifts you and your team needed to make as you pulled together and produced an event series to start and support a conversation on mental health.

MAUREEN: It was all about improvisation. And deep, inexplicable trust in the vision by our creative leadership, with a special shout out to Kitty Overton who was driving our partnerships and impact strategy, and our entire post production team. It quickly became evident that just like mental health, live production is a moving target. It’s never just one thing at one time and it’s not a destination. It’s a journey and it’s a process and just like everyone else dealing

PRODUCING WITH PURPOSE AWARD WINNING ADVOCACY FOR MENTAL HEALTH

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119 AWARENOW / THE MENTAL EDITION

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