BrightSign signage drives internal comms at BMW

BrightSign has announced that the company’s media players are driving internal communications at BMW Group. The BMW Group is a company on the move. With a longstanding reputation for innovation, it is now also undergoing a radical shift to carbon-neutral production and a digital transformation of its sales and marketing functions.

Inspiring its global employees to travel with it on this fast-paced and exciting journey requires internal communications systems that are effective, flexible, robust and scalable. Fortunately, the company has had a worldwide network of BrightSign digital signage systems in place across its offices and production locations for almost a decade to help stay in touch with them. This network continues to grow rapidly.

BMW Group currently has a large number of active BrightSign media players in its plants and offices around the world, and the level of investment has continued at a steady rate. Commenting on the project, Pierre Gillet, Vice President of International Sales at BrightSign said, "This exceptionally large deployment of BrightSign players has helped BMW Group transform the way it conveys practical information to its employees all over the world and it is continually expanding. This is a perfect example of how updated digital signage solutions can contribute to the overall smooth running of a large organization.”

Initially, BMW Group was showing only static images and videos but in the last five years, there has been a big increase in the requirement for dynamic content such as intranet pages, connections to internet services, RSS feeds and live quality indicator dashboards. Worldwide, BMW Group communicates a large number of live dashboards showing achievements versus targets in different areas of the business including production, sales and product development.

On the intranet, for example, you can see whether the required number of layers of paint have been applied during a production line shift or how sales are doing on particular products in different regions. BrightSign XT1144 players drive video walls that make this kind of information much more visible and accessible to everyone.

Around a quarter of all the players on the network are now running this type of content, but the number is growing all the time, due to staff enthusiasm to engage with the possibilities of the technology. Employees are aware of what the BrightSign players are capable of, and they are always coming up with ideas about different applications and