tip: EMPOWERING PET OWNERS TO ASK QUESTIONS ABOUT THE COST OF CARE

Language to use

“Ask me any questions about the cost of care.”

Why it works

This communicates that the veterinarian will partner with pet owners to find the best options.

Language to lose

“Start conversations with your veterinarian about the cost of care.”

“Speak up about the cost of care.”

Why it falls flat

It feels intimidating, like too much of an effort, and puts the responsibility solely on the pet owner.

Language that works

Focus on partnership.

To pet owners, the word “partner” emphasizes a supportive relationship with their veterinarian. “Partnership” shows we’re on the same team and share their commmitment to their pet. We understand their situation and are willing to help them find the right treatment option for their budget.

Say this:

Not this:

“At the end of the day, how to move forward is your decision.”

Show that cost doesn’t have to be prohibitive by providing payment options.

For the most part, pet owners aren’t budgeting for regular veterinary care and aren’t aware of payment options.

The availability of payment options conveys that veterinary care isn’t one-size-fits-all, and neither is cost. Pet owners know that veterinary practices need to make a profit, but they’re also willing to believe that their veterinarian would be on their side to explore financial options.

Say this:

“Your veterinarian can work with you to develop flexible care and treatment options for your budget.”

“There may be more than one treatment, medication, or procedure that can provide a good result.”

“Our veterinary practice can help you with payment options and other financial tools to afford veterinary care.”