tip: AN INTENTIONAL APPROACH TO CARE + COST

While we may feel the need to justify the cost of care or provide a menu of options, this doesn’t address clients’ main concern, namely if they don’t complain about cost, we’ll let them pay for everything. They want the veterinary team to help them understand the right treatment options; use our expertise to strike a balance between care and cost; and break down the costs so they know what they’re paying for.

Instead of focusing on…

How we can provide options

Focus on how we can help them understand the right option

How our expertise adds value

Focus on how our expertise helps us balance care and cost

Elevating the quality of care

Focus on breaking down the costs of care so clients know what they’re paying for

Language to use Why it works

“Not every treatment is right for every pet. As partners in your pet’s health, we’ll walk you through the personalized care plan that we believe will best help your pet—and best considers the balance of care and cost.”

This shows we know their animal and are breaking down cost in a transparent, personal way. It brings the veterinarian’s expertise into the cost conversation as a way to help them understand the right treatment plan.

Language that works