ITALIAN MILLERS OFFER A WIDE RANGE OF SOFT WHEAT FLOUR PRODUCTS

to pay a premium for Italian flour. Tradition and expertise: the Italian milling industry has a long tradition and expertise in producing high-quality soft wheat flour, which has been passed down from generation to generation. This expertise, combined with the use of modern milling technology, allows Italian millers to produce flour with consistent quality.

Strong branding: Italian soft wheat flour has a strong brand image, which is associated with quality, tradition, and excellence. The branding of Italian flour has been supported by many initiatives promoting Italian wheat and flour on international markets, by the individual companies and by the Italian association. Wide range of products: Italian millers offer a wide range of soft wheat flour products, including organic, whole grain, and specialty flours, which cater to the diverse needs of customers worldwide.

Overall, the success of Italian soft wheat flour exports can be attributed to a combination of factors, including quality, tradition, branding, product range, and efficient supply chain. These factors have enabled Italian millers to establish a strong reputation for their products on international markets, which has helped to drive the upward trend in exports over the last decade».

Editorial Staff