The “Mill Open Day”

The Initiative Organized By Italmopa And Designed To

The Milling Sector

by Editorial Staff

In 2018 Italmopa designed and launched the “Mill Open Day”, a noncommercial initiative for information and educational purposes at its third edition this year.

This event aims at spreading knowledge on the transformation process of soft and durum wheat for the production of flour and semolina, through visits to the mills associated with Italmopa that, from Trentino-South Tyrol to Sicily, take part in the initiative by opening their doors to the public.

Through the “Mill Open Day” the Association aims at explaining the wheat milling process. It is a mechanical process that has remained substantially unchanged over the centuries, but today it relies on cutting-edge technologies capable of guaranteeing the production of flour products that meet all users’ needs, and have top qualities in terms of hygiene and health.

After a successful first experience, held in 2018 with the participation of softwheat mills only, and an even more successfully second edition in 2019, with the participation of durum-wheat mills as well, and above all after a long and forced stop due to pandemic restrictions, the Association will propose this important event again, which is part of a broader and more structured activity developed by Italmopa over the past few years, with the goal of promoting clear, transparent and balanced communication and fight fake news and misinformation on matters within its competence.

This activity makes use of the most up-to-date and immediate channels: from social media (Facebook and Twitter in particular), at a time when they are confirmed as the most widely used sources for documentation (not always trustworthy though), to the portal www.infofarine.it, which gives comprehensive and qualified information, understandable even to non-experts through a simple and clear language, thanks also to the contributions of an authoritative scientific committee.

Who is it for?

In view of all this, the “Mill Open Day” was designed to welcome not only representatives from Italian and local institutions, but also students, families, foodbloggers, suppliers, customers or merely curious people, in other words all types of visitors who might be potentially interested in getting to know this sector.

This is the spirit that has always accompanied the member companies that decide to open their doors to the public, giving visitors the opportunity to concretely check the seriousness and professionalism with which they have always carried out their work. The commitment to the “Mill Open Day”‘s success is aimed at ensuring that this event can become, over time, a reference for the Italian milling sector, as well as an awaited and profitable opportunity to exchange ideas and tell the story of this job of excellence with professionalism, dedication and transparency. In fact, the Italian milling sector is a flagship of the Italian food industry and at the top of the European Union, which confirms how it manages to perfectly combine tradition and innovation. An excellence that we intend to continue to describe through the “Mill Open Day” in the clearest and most transparent way possible, so that consumers can make increasingly informed choices in the future.

Editorial Staff