A VULNERABILITY FOR THE EUROPEAN MILLING INDUSTRY IS THE FLUCTUATION IN WHEAT PRICES

strengths of the EU milling industry. Vulnerabilities: one of the major vulnerabilities facing the EU milling industry is regulatory challenges. The industry is subject to a range of regulations, including food safety regulations, environmental regulations, and trade regulations. Compliance with these regulations can be costly and time-consuming, and failure to comply can lead to fines and other penalties. Fluctuating wheat prices: another major vulnerability for the EU milling industry is the fluctuation in wheat prices. Wheat is the primary input for flour milling, and its price can vary significantly depending on weather conditions, global demand, and other factors. These fluctuations can make it challenging for mills to plan their production and pricing strategies. Competition: the EU milling industry is highly competitive, with many players operating in the market. This competition can lead to price pressure and make it difficult for smaller players to compete.

Strengths: quality standards. The EU milling industry is known for its highquality standards. The industry adheres to strict regulations for food safety and quality, and is known for producing high-quality, safe, and nutritious flour and other grain-based products. Technological advances: the EU milling industry has made significant technological advances in recent years. This has led to increased efficiency, improved product quality, and reduced environmental impact.

Sustainability: the EU milling industry is committed to sustainability. Many mills have implemented sustainable farming practices, efficient resource use, and waste reduction measures to reduce their environmental impact. Overall, the EU milling industry faces several vulnerabilities, but it also has many strengths. The industry’s commitment to quality, technological advances, and sustainability should help it remain competitive and resilient in the face of challenges».

Italian soft wheat flour export has been on an upward trend during the last decade. What are the reasons behind this success?

«There are several reasons behind the success of Italian soft wheat flour exports in the last decade.

Quality: Italian soft wheat flour is known for its high quality, thanks to the use of specific varieties of wheat and traditional milling techniques. This high quality is recognized by customers worldwide, who are willing