Student Article
A case study of Ethical issues at
SHEIN Deepshikha Sengupta Deepshikha is an aspiring fashion designer at MIT ID Ujjain. Her style screams bold as she dons boots with kurtas and does not shy away from wearing colours. She was intrigued by the Versace and Iris Van Herpen’s collection and that is when she started her journey. She likes to call herself a ‘creative explorer’. Although young, she is passionate about sustainable and ethical fashion. She has big plans for today promising an ethical and fashionable tomorrow.
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Ethical Fashion is a big genre of fashion design creating boundaries and guidelines to maintain the racial, ecological and cultural ratio along with the laws and regulations of one's discrimination. Ethical fashion is a huge category having many branches of understanding, taking SHEIN as an example to acquire a knowledge of ethics; as the brand's prior records show, its ethics have been questioned time to time again and for good reason. Shein or SheInside is known as a B2C (Business-tocustomer) international mass fashion company which was launched in 2008 by Chris Xu in Nanjing in China having a fast growth along with its promotion of “fast fashion” which heavily goes against “sustainable fashion”.
