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Storytelling to Create Immersive Digital Experiences On average, humans engage with over 25 brands a day out of which they access more than 10 brands through digital channels. A recent report says that by 2025, almost, every human being will partake in 4900 digital interactions every day. If this is not a sign of a dramatic rise in digital engagements, what is? While the world focuses on creating products, we should take a keen interest in ensuring how storytelling can influence the experiences provided by these digital products.
Stories have carved our lives since birth. Everything that we recall today is a story in its way, why else would we have remembered it? It can be humorous, meaningful, or something that causes sorrow, but it is important to note how we recollect every memory associated with it. Stories affect emotions and human beliefs. We choose to believe in ideas that stand alongside our morals.
Digital user experience has two sides. While the first one ensures to fulfill a user’s demand at the right place and time, the other side aims at capturing attention; a resource that is very scarce amongst humans.
Infusing stories in UX/ UI designs reflect the authentic experience an organization aims to provide across any of its platforms, be it anything within a digital screen. How Stories have built else is the founder going humankind’s roots, imagine to explain their vision for how comprehensively it employees and products can change the way we in an approachable, experience every digital empathetic, and attractive screen. manner?
“Stories have built humankind’s roots, imagine how comprehensively it can change the way we experience every digital screen.” 66
