NEW PRODUCT SHOWCASE
Build Your Own Pure Batch Pure Batch is a sweet goods producer that encourages consumers, “Don’t fear the treat.” Developed in 2015 by Angela Millin and her mother, “Mama” Millin, this Hillsborough, NJ-based company appeals to healthand allergy-conscious consumers who still want to enjoy indulgent treats. The mother-daughter duo created Pure Batch after Mama’s breast cancer survival and quest for a purely healthy lifestyle. Today, the brand sells brownies, cookies and truffles — seven SKUs in all — online, with shipping to the continental US. Select SKUs are also available in some retail outlets in the New York and New Jersey markets. All Pure Batch products are certified organic, vegan, and peanut-, soyand gluten-free and sold refrigerated with a 45- to 60-day shelf life.
Pure Batch recently launched Build Your Own Batch, allowing consumers to choose 10 of any product (or combination) for $60 per batch or $54 with a monthly subscription for a batch of 10 every month. In May, the company marketed Build Your Own Batch as a Mother’s Day promotion after consumer feedback suggested it as a gift item. “It’s often easier to indulge someone else than to indulge yourself,” said founder Angela Millin. “Build Your Own Batch has been really popular for gifting.” Every batch is shipped with a personal note from Mama Millin, and the company has started to include a gift note with the gift batches as well. “Not only do you get a note from my mom, but if you’re sending it as a gift, that person will also get a personal note from her as well,” Angela said. “It allows people to feel connected and makes the product more experiential.” www.purebatch.com
JUNE 2021 NEW PRODUCTS ANNUAL
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Photo courtesy of Pure Batch
The flagship All Day Brownie is made with a black bean base and a touch of low-glycemic sweetener. A 6-pack of individually wrapped 3.5-oz. brownies sells for $35.99. Cookies include Cacao Chip and Almond Pignoli varieties, both of which sell online for $39.99 for an 8-pack of individually wrapped 1.55-oz. cookies. Truffle varieties include Cookie Dough, Chocolate Coconut, Snickerdoodle and Espresso; each variety comes in a 6-pack for $35.99. Each package includes two truffles.
