Communications
Social Media Social media is an essential tool for sharing information about avalanche safety and our dedicated social media coordinator keeps our content fresh and engaging. We also use these channels regularly to support initiatives such as encouraging use on the Mountain Information Network and our membership drive. Our South Rockies field team has its own Instagram account where short, informative and highly popular videos are posted—one had over 10,500 views. We also have a youth-focused Instagram account where we run a photo contest for backcountry users under 25, showing images of avalanche awareness, training and backcountry planning. Winners received a shovel, probe and transceiver from Backcountry Access.
@avalanchecanada @avcansouthrockies @behind_theelines
2016: 2,178 followers
2015: 812 followers
@avalancheca
2016: 6,263 followers
2015: 5,276 followers
avalanchecanada AC.Behindthelines
2016: 16,350 likes
2015: 12,778 likes
AvalancheCanada
Avalanche.ca Visitors using mobile devices accounted for 285,276 sessions. Over 35% of our website viewers are using mobile devices. Our app avalanche.ca mobile downloaded over 12,400 times. 889,319 unique visitors.
Used over 67,400 sessions, up 54% from last year.
1,039,325 page views. Image: Jonathan Reich