www.osram.com
Turbochargers for more turnover! ® OSRAM polePOSition . See, understand, buy – the new display systems for the trade sector, from mini displays to maximum pos display systems.
OSRAM shop display polePOSition®
POS power by OSRAM – at the focus: the complete programme! Challenge for trade, solution by OSRAM – Only the best placed product possible ensures top turnover. With the flexible display system polePOSition® you can present your entire range efficiently, informatively, and transparently. A guaranteed eyecatcher.
OSRAM – the polePOSition® display Consumer friendly, flexible, profitable. OSRAM polePOSition® – the optimal presentation system: absolute ease of access. Transparent design and precise communication make sure that customers quickly find information and products. Just as you wish – the shelf system made to measure. No sales space is like another, and every location obeys it own laws. OSRAM polePOSition® generates professional and individual solutions with a flexibility that can be adapted to the most diverse environments. Two options that we have developed for you are presented on the following pages.
Application list – Quickly find and assign lamps with various functions for all conventional car models! The practical aid that saves a lot of time – also for garage professionals.
Top quality eye to eye – OSRAM value adding products in the attractive double blister are ideal eyecatchers.
At the centre of attention – A luminous intensity test with the OSRAM Light Performance Box is worth more than a thousand words. OSRAM NIGHT BREAKER®, OSRAM COOL BLUE®, and OSRAM ORIGINAL in a direct comparison – the best selling point for top products!
Unbeatable price-performance ratio – OSRAM ORIGINAL headlamps feature established OEM quality at low cost.
Backups in our exclusive design – Space saving MINIBOXES with replacement lamps are a temptation to all buyers!
» Top quality optimally presented – for a powerful boost to turnover! «
Only the best product displays catch the eye of customers in a hurry.
Head panel and light strip. Transparent acrylic mount provides additional lighting from the rear side of the shelves. Interchangeable poster motifs. Powder coated white metal rail with integrated fluorescent lamp. Shelf tower. Backlit information panel with powder coated white metal frame POS material for the AM display is available free of charge. Consult your technical OSRAM adviser for more details.
OSRAM shop display polePOSition®
Two ways, one goal – everything for the customer! For the presentation of the entire range of OSRAM automotive lamps we have two ideal solutions: the OSRAM shop shelf version A (1150 lamps, 742 boxes) for sales areas with limited space, and the OSRAM shop shelf ver-
OSRAM shop shelf version A
sion B (1621 lamps, 982 boxes) with the same selection of lamps, but more products. With the OSRAM Light Performance Box both versions provide a live light experience – by comparing, customers decide for more quality.
Light ance Perfor m f o B o x f re e ch a rg e *
OSRAM shop display version A: 100 x 180 cm, 9 rows, 1150 lamps. * Light Performance Box free of charge on request.
OSRAM shop shelf version B
OSRAM shop display version B: 125 x 180 cm, 9 rows, 1621 lamps. * Light Performance Box free of charge on request.
RRP. ne
OSRAM shop shelf version A ECE
Article name Number RRP RRP net of blisters incl VAT per blister
OSRAM NIGHT BREAKER® H1 double blister H1 H3 H4 double blister H4 H7 double blister H7 H11
64150NBR-02B 64150NBR-01B 64151NBR-01B 64193NBR-02B 64193NBR-01B 64210NBR-02B 64210NBR-01B 64211NBR-01B
OSRAM COOL BLUE® H1 double blister H1 H4 double blister H4 H7 double blister H7 W5W Halogen double b.
64150CB-02B 64150CB-01B 64193CB-02B 64193CB-01B 64210CB-02B 64210CB-01B 2825HCB-02B
OSRAM SILVERSTAR® H1 double blister H1 H4 double blister H4 H7 double blister H7
64150SVS-02B 64150SVS-01B 64193SVS-02B 64193SVS-01B 64210SVS-02B 64210SVS-01B
OSRAM LIGHT@DAY® H1 double blister H1 H4 double blister H4 H7 double blister H7
64150D-02B 64150D-01B 64193D-02B 64193D-01B 64210D-02B 64210D-01B
OSRAM DIADEM®
PY21W double blister
7507LDA-02B
OSRAM ORIGINAL
H1 64150-01B H3 64151-01B H4 64193-01B H7 64210-01B H11 64211-01B W3W double blister 2821-02B W5W double blister 2825-02B R5W double blister 5007-02B R10W double blister 5008-02B P21/4W double blister 7225-02B P21W double blister 7506-02B PY21W double blister 7507-02B P21/5W double blister 7528-02B MINIWATT 1,2W double b. 2721-02B
OSRAM MINIBOXEN H1 H4 H7
t
ALBM H1 ALBM H4 ALBM H7
RRP. ne OSRAM shop shelf version B ECE
Article name Number RRP RRP net of blisters incl VAT per blister
OSRAM NIGHT BREAKER® 16 16 16 8 8 11 11 8
H1 double blister H1 H3 H4 double blister H4 H7 double blister H7 H11
OSRAM COOL BLUE®
16 16 8 8 11 11 30
H1 double blister H4 double blister H4 H7 double blister H7 W5W double blister W5W Halogen double b. H6W double blister
64150NBR-02B 64150NBR-01B 64151NBR-01B 64193NBR-02B 64193NBR-01B 64210NBR-02B 64210NBR-01B 64211NBR-01B
64150CB-02B 64193CB-02B 64193CB-01B 64210CB-02B 64210CB-01B 2825CB-02B 2825HCB-02B 64132CB-02B
OSRAM SILVERSTAR®
16 16 8 8 11 11
H1 double blister H1 H4 double blister H4 H7 double blister H7
OSRAM LIGHT@DAY®
16 16 8 8 11 11
14
16 16 16 60 8 22 22 44 22 14 28 28 14 30
6 24 24
64150SVS-02B 64150SVS-01B 64193SVS-02B 64193SVS-01B 64210SVS-02B 64210SVS-01B
H1 double blister H4 double blister H4 H7 double blister H7 W5W double blister R5W double blister P21/5W double blister
64150D-02B 64193D-02B 64193D-01B 64210D-02B 64210D-01B 2825D-02B 5007D-02B 7528D-02B
OSRAM DIADEM®
PY21W double blister
7507LDA-02B
OSRAM ORIGINAL
H1 64150-01B H3 64151-01B H4 64193-01B H7 64210-01B H11 64211-01B W3W double blister 2821-02B W5W double blister 2825-02B R5W double blister 5007-02B R10W double blister 5008-02B P21/4W double blister 7225-02B P21W double blister 7506-02B PY21W double blister 7507-02B P21/5W double blister 7528-02B MINIWATT 1,2W double b. 2721-02B
t
OSRAM MINIBOXEN H1 H4 H7
ALBM H1 ALBM H4 ALBM H7
16 16 32 8 8 22 11 8
16 8 8 22 11 30 30 30
16 16 8 8 22 11
16 8 8 22 11 30 22 14
14
32 16 24 60 8 22 44 44 22 28 28 28 28 30
12 24 30
osram automotive
Go ahead for added value – and more turnover. Quality tested millions of times for the cost conscious, refined design and top performance: with OSRAM every driver finds the ideal car lamp fit for purpose.
PERFORMANCE
OSRAM value added products The OSRAM value added products reflect the excellent level and the cutting edge of trendsetting OSRAM research and development. OSRAM value added products are also available as additional lamps as well. Consult your technical adviser for more details.
OSRAM NIGHT BREAKER® •T he OSRAM halogen car lamp with the highest luminous intensity • Up to 90% more light on the road* for optimal vision, longer response times, and maximum safety • Light beams up to 35 m longer* • Light up to 10% brighter for less eye strain and fatiguefree, comfortable driving
PERFORMANCE
OSRAM SILVERSTAR® •U p to 50% more light on the road* for optimal vision, longer response times and more safety • Light beams up to 20 m longer*
DESIGN
OSRAM COOL BLUE® •M odern bluish white light (up to 4000 kelvin, similar to the colour temperature of xenon lamps) • Up to 20% brighter light than standard lamps** • Brighter effects for more pleasant driving
LIFE TIME
OSRAM LIGHT@DAY® • Up to three times the service life* • Specifically designed for driving with lights on day and night
Design
OSRAM DIADEM® • Amber only when indicating • Double the service life
OSRAM ORIGINAL products For OSRAM, the highest quality is the standard in the ORIGINAL range as well. The complete ORIGINAL range fulfils the requirements of normal driving to the full extent – reliably and consistently.
ORIGINAL
OSRAM ORIGINAL • • • •
NEW
OEM quality at a low price High precision and performance Reliable luminous power over the whole service life Established brand quality
OSRAM double blister – saves double the space
OSRAM MINIBOX
All car lamps from the value added range are now available in double blisters as well – in other words, wider lamp range with the same area. The double blister contents also comply with the recommendation to „always replace lamps in pairs“.
Their exclusive design and ergonomic forms are the fascinating features of the space saving replacement lamp boxes. The highlighted ECE type and further extensive information on the rear side serve orientation purposes for your customers.
The new OSRAM double blister – practical and reliable for the double lamp change
* compared with standard lamps / ** subjective perception
A European design patent has even been submitted for the packaging.
second placement
The decision is made at POS! OSRAM supports the trade with optimal product presentation in a highly attractive design. Displays and sales promotion materials stand out, communicate information, appeal to customers, and animate them to buy. This assures that
OSRAM Floor Display The most important OSRAM headlamps in a transparent arrangement – Blisters, the DUO BOX and the MINIBOX.
Size (L x H x W): 84,2 x 159 x 38,5 cm
OSRAM Counter Display The appealing sales executive. High quality and an eyecatcher in your shop this display promotes fast and simple decisions for spontaneous buys.
Size (L x H x W): 30 x 34 x 31 cm
also second placements stand out like top grades. Utilise the many, varied, and effective sales aids for more drive in your car lamp lines!
second placement
Top turnover thanks to satisfied customers: attractive design and clear product information simplify the decision to buy.
OSRAM Acrylic Display Very high quality look for blisters, DUO BOXES, or MINIBOXES – perfect on the counter.
NEW
Size (L x H x W): 24 x 46,5 x 21 cm
Size (L x H x W): 24 x 61 x 21 cm
OSRAM MINIBOX Demo Display
OSRAM Beamer Rack
The small, stable replacement lamp box with many contents presented impressively on the acrylic display.
Experiencing quality live is the best selling point – the headlamp rack facilitates the impressive comparison of luminous intensities from OSRAM NIGHT BREAKER®, OSRAM COOL BLUE®, and OSRAM ORIGINAL. The Light Performance Box can also be integrated in shop shelves.
Size (L x H x W): 10,5 x 25 x 10 cm
NEW
Size (L x H x W): 50 x 172,5 x 61 cm
All order numbers at a glance. Article number single packaging
ECE
OSRAM Article number
OSRAM ORIGINAL headlight lamps – blister 12 V
OSRAM LIGHT@DAY® – blister 12 V
H1 H3 H4 H7 H11 HB3 HB4 R21) R22)
P21/5W R5W R10W C5W T4W W5W H6W
64150-01B 64151-01B 64193-01B 64210-01B 64211-01B 9005-01B 9006-01B 64183-01B 7951-01B
4050300925264 4050300925349 4050300925127 4050300925202 4008321171252 4008321171214 4008321171238 4050300925400 4050300925424
OSRAM ORIGINAL auxiliary lamps – blister 12 V P21W PY21W PY21W P21/5W P21/4W R5W R10W C5W T4W W5W W3W WY5W
7506-02B 7507-02B 7507LDA-02B 7528-02B 7225-02B 5007-02B 5008-02B 6418-02B 6411-02B 3893-02B 2825-02B 2821-02B 2721-02B 2722-02B 64111-02B 2827-02B
4050300925448 4050300925462 4050300925486 4050300925523 4050300925547 4050300925585 4050300925608 4050300925622 4050300925646 4050300647609 4050300925684 4050300925745 4050300925769 4050300925783 4050300647258 4008321149411
OSRAM NIGHT BREAKER® – blister 12 V H1 H3 H4 H7 H11
64150NBR-01B 64151NBR-01B 64193NBR-01B 64210NBR-01B 64211NBR-01B
4008321226761 4008321226853 4008321227157 4008321227225 4008321239983
7528D-02B 5007D-02B 5008D-02B 6418D-02B 3893D-02B 2825D-02B 64132D-02B
Article number single packaging 4050300773384 4050300773438 4050300773490 4050300773674 4050300773070 4050300772936 4050300773339
OSRAM LIGHT@DAY® – double blister 12 V H1 H4 H7
64150D-02B 64193D-02B 64210D-02B
4008321326164 4008321322715 4008321323132
OSRAM NIGHT BREAKER® – DUOBOXES 12 V H1 H4 H7
64150NBR-HCB 64193NBR-HCB 64210NBR-HCB
4008321226747 4008321227096 4008321227201
OSRAM SILVERSTAR® – DUOBOXES 12 V H1 H4 H7
64150SVS-HCB 64193SVS-HCB 64210SVS-HCB
4008321144614 4008321144737 4008321144751
OSRAM COOL BLUE® – DUOBOXES 12 V H1 H4 H7
64150CB-HCB 64193CB-HCB 64210CB-HCB
4008321144775 4008321144799 4008321144812
OSRAM LIGHT@DAY® – DUOBOXES 12 V H1 H4 H7
64150D-HCB 64193D-HCB 64210D-HCB
4008321144836 4008321144850 4008321144874
ALBM H1 ALBM H4 ALBM H7
4050300875217 4050300873398 4050300876375
OSRAM MINIBOX H1 H4 H7
OSRAM NIGHT BREAKER® – double blister 12 V H1 H4 H7
64150NBR-02B 64193NBR-02B 64210NBR-02B
4008321322692 4008321322937 4008321323279
OSRAM SILVERSTAR® – blister 12 V H1 H4 H7
64150SVS-01B 64193SVS-01B 64210SVS-01B
OSRAM floor displays
4008321322678 4008321322821 4008321323194
OSRAM acrylic displays
OSRAM SILVERSTAR – double blister 12 V 64150SVS-02B 64193SVS-02B 64210SVS-02B
OSRAM COOL BLUE® – blister 12 V H1 H4 H7 T4W W5W W5W H6W
64150CB-01B 64193CB-01B 64210CB-01B 3893CB-02B 2825HCB-02B 2825CB-02B 64132CB-02B
4050300925325 4050300925189 4050300925240 4050300925660 4050300925707 4050300925721 4050300925820
OSRAM COOL BLUE® – double blister 12 V H1 H4 H7
64150CB-02B 64193CB-02B 64210CB-02B
4008321326188 4008321322869 4008321323217
OSRAM LIGHT@DAY® – blister 12 V H1 H4 H7
64150D-01B 64193D-01B 64210D-01B
Article name
4050300648354 4050300647661 4050300647623
®
H1 H4 H7
POS second placements
4050300773865 4050300773803 4050300773742
NIGHT BREAKER® – DUO BOX NIGHT BREAKER® – blister MINIBOX Innovation – DUO BOX (6 hooks) Innovation – blister (6 hooks) NIGHT BREAKER® – DUO BOX (4 hooks) NIGHT BREAKER® – blister (4 hooks) MINIBOX (4 hooks) MINIB0X (demo display)
OSRAM Article number Article name single packaging
510063 510064 510111
4008321241467 4008321243270 4008321341983
510075 510074 510068 510067 510115 -/-
4008321245229 4008321245199 4008321241344 4008321241863 4008321940353 on request
510061 510034 510035 510036
4008321233356 4008321913470 4008321913494 4008321913487
-/- -/-
on request on request
OSRAM counter displays NIGHT BREAKER® SILVERSTAR® LIGHT@DAY® COOL BLUE®
OSRAM Beamer Rack Beamer Rack Light Performance Box
1) alternative to 7951 in halogen technology / 2) conventional technology
z Environment-friendly printed on chlorine-free bleached paper
OSRAM Article number
Technical changes and errors reserved
ECE