AutoSuccess Service July/August 2016

Page 7

their vehicle. Suggest using microfiber towels because they do not harm the environment, are chemical free and reusable. The microfiber towels can also be used with Eco Touch Dashboard Protect and other products for the interior of their cars without any damage. Offering ecosmart choices and repairs in your service department will dramatically increase your customer loyalty as they see how important the environment remains to your dealership over time. Educate and Provide Suggestions

Another huge part of your job as a dealer is to educate and inform your customer about tips and services they can use and practice once they leave the lot. If you have a customer who commutes to work or only uses their car for long trips or pleasure, perhaps suggest insurances like MetroMile that charges them per mile they use instead of one large base pay. You could also suggest car share services like Car2Go, ZipCar, Enterprise Car Share, Hertz on Demand, DriveNow, RelayRides or Getaround, depending on where you are located and what is available in your city. Encourage them to take advantage of public transportation to avoid excess wear and tear on their cars, as well. Just because you suggest other alternatives to their car does not mean you are writing off business from them; it just means you are providing alternatives to keep the green initiative moving by having these conversations. Sometimes, customers may not know that something they are doing on a daily basis is harming their car. Be sure to give them helpful tips they may not be aware of such as: parking their car in the shade or in a garage as often as they can, reducing the use of their AC, using synthetic motor oil, switching to a reusable air filter, properly recycling used car parts such as old tires and batteries and maintaining correct tire pressure. Even though things like obeying the speed limit and keeping their car properly tuned may seem like common knowledge, it never hurts to suggest them to a customer when they are already coming to your dealership for service. By providing these extra tips, you are not only displaying how much your dealership cares about the environment, but also how much you care about your customer as well.

“Considering the environment throughout all your decisions both internal and externally is crucial to set you apart from other dealerships in the industry.” Considering the environment throughout all your decisions both internal and externally is crucial to set you apart from other dealerships in the industry. By showing your dedication to a good cause and investing in the environment you are not only showing your customers that you have their best interest at heart, but also the Earth’s as well. 07

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.