Success Story U.S. than there are Spaniards in Spain or Canadians in Canada, it is imperative to know how to market effectively to this population.” Always looking for opportunities to reach out to the community, Brickell also developed a special niche marketing program for local teachers with a “Back to School” promotion that honored all Miami area public and private school teachers with an exclusive special of only $50.00 over Brickell employee pricing on any new Honda in-stock, and the teachers kept all incentives. “We consider today’s educators pillars of the community who continue to educate our youth during a time of unprecedented budget cuts and economic adversity. We would like to extend this special thank you to them,” said Murgado. Their investment in the community is sincere, whether through special teacher programs or charitable works the Brickell organization is a true member of the community. Brickell’s commitment to outstanding customer sales and service has made them a stand-out in the Miami area. They are rated the #1 Honda Dealer in Miami by Google reviews so when you google Brickell Honda every result is positive which is not typical for most dealers. “To make it easy for our customers we built a web site, www.BrickellMotorsReviews.com, that gives our customers step-by-step instructions on how to share their positive reviews,” Murgado explained.
Brickell is also a member of the Automotive Advertising Network (AAN), the 3rd most popular lead generation platform, after Auto Trader and Cars. com, which generates thousands of in-bound links that increase Brickell’s online ranking. “If you search google for “Miami Honda”, Brickell Honda pops-up as the first Honda dealer for the region and in a competitive online market that’s where you want to be – on top,” said David Boice, co-founder of AAN (www.automomotiveadvertisingnetwork.com). Brickell also utilizes Video Search Engine Optimization (VSEO) to appear at the top of search engines for highly competitive search phrases. Consumers in the Miami market who search for vehicles online immediately find positive videos about Brickell and the cars they sell because Google gives 55 times more authority to video than text results, said Karry Moore, President of www.Car-mercial.com, the VSEO company that Brickell uses. “Video combines the power of sight, sound and motion that gets the customer excited and drives them to Brickell,” added Moore. Murgado has a passion for excellence and sets the bar high for his employees to make sure that every customer is handled with the utmost care, “We strive to clearly and honestly explain the products and services that we offer. Our customers want to be respected and understood, and it’s up to us to make this happen,” said Murgado. “Every call that comes into the dealer-
ship is monitored 24/7 and we send realtime alerts so the dealership can repair broken relationships before it’s too late,” said Chip King, owner of www.CallRevu. com, the company Brickell uses. “This system also helps us track our advertising to see what marketing initiatives are generating the most response – it’s a real eye-opener when you discover that calls you thought were simply coming in off our web site are actually initiating from other campaigns that directed consumers to our web sites. It helps us prioritize our marketing dollars more efficiently,” Murgado explained. “We spend a lot of money to attract customers and we want to make sure we exceed their expectations. My managers are alerted immediately whenever a potential problem or concern arises so that we can quickly reach out to the customer and hopefully fix whatever concerns they may have and create a customer for life,” said Murgado.
Teacher Appreciation Program