AutoForum - October 2011
NEWS FORUM
Synovate Quality Awards 2011
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This year’s study also found that there were many improvements in both the Light Commercial Vehicle (LCV) – down from a very sad 100 PP100 last year to 86 PP100 this year and Recreational Vehicle (RV) – down from 85 PP100 to 76 PP100 – segments. Rice continues: “Recreational vehicles are quite featurerich, given that they are made for off-road driving. What this means is that there is a lot in the vehicle that could go wrong and there is a bigger chance that these vehicles should have a higher problem count.
he latest Synovate Quality Awards have indicated that SA passenger cars are consistently improving. The 2011 study that asses the quality of sales and service transactions as well as product quality – and which is based on interviews with customers 3 months after purchasing their vehicles - boasted an average of 56 problems per hundred vehicles overall. The score is up nearly 31% from last year. Richard Rice, Group Sales and Marketing Director at Synovate explains: “A lower score equates to a better result in Synovate’s PP100 study.” The study honours the top achievers per segment with a Gold Award, and this year a discretionary Platinum Award was presented to Mercedes-Benz for exceptional performance across all of their segments. All the Gold Award winners across passenger vehicles have scores well below 50 PP100.
Recreational Vehicle Segments: Gold Awards Segment
Gold Award
Score
Small RV
Toyota RAV4
35
Large RV
Mercedes-Benz M-Class
67
Passenger Vehicle Segments: Gold Awards Entry
Chevrolet Spark
17
Small Hatch
Toyota Yaris T3
31
Toyota Yaris Sedan
22
Small Sedan Top Hatch
Mercedes-Benz A-Class
33
Top Sedan
Mazda 3 Sedan
35
Medium
Mercedes-Benz C-Class
18
Top Executive
Mercedes-Benz E-Class
36
Sports Coupé
Volkswagen Scirocco
42
Mercedes-Benz B-Class
40
MPV / Station Wagon
http://www.synovate.com/southafrica/news/2011/ SynovateQualityAwards ProductQualityAnnounced.html
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