June 2019 Western Edition

Page 37

grow intelligently because many shops expand their services and add locations, but they don’t know where the business will be coming from.” When Krikorian started working with body shops, he was surprised to learn that some collision repairers are savvy when it comes to marketing while others are still in the dark. “When we found out that many top shops don’t even have websites, we couldn’t believe it, which is a major red flag,” he said. “It’s not that they don’t realize the importance of a strong presence online, but business is good, so they’re not ready to commit. Once they lose a DRP or another shop moves in nearby, they will start scrambling around, but then they have to catch up, which can be difficult.” AUUX is all about creating custom solutions for its clients, as opposed to using a “one size fits all” approach, Krikorian said.” We focus on the customer experience and stress a seamless process that makes generating leads easy and simple. Consumers today expect things to happen quickly, so we need

to get the information into their hands fast and use the technology to achieve it. They want to be able to get quotes online and monitor the entire repair process from the convenience of their cell phone, iPad or laptop computer.”

AUUX co-owner Abram Ter-Oganesyan is an expert on Pay-Per-Click (PPC), Search Engine Optimization (SEO), content marketing and social media marketing

By being experts on how to use Google and Bing for leads and staying in the loop with Facebook and Instagram to keep clients engaged, AUUX has helped PPC hit the ground running with its newest location. Part of the plan is targeting

services and getting specific results, Shadarevian said. “It’s a lot about setting search parameters that bring us the right type of business,” he said. “In the past when we were working with some other marketing companies, we were getting leads that didn’t apply to what we do here. We’re not a MAACO, so when we get inquiries about doing inexpensive fast paint jobs, that’s not our market. We also used to get leads about doing mechanical repairs, but we don’t do that either. We learned that the Internet works, but if search results get us leads that are irrelevant, what’s the point?” By stripping all of the guesswork out of the marketing process and concentrating on where their strengths lie, AUUX is getting results others aren’t. “We know what’s working and not working for body shops, and that’s what sets us apart from the competition,” Krikorian said. “Some shops try a lot of things, but that can get costly, so we guide them in the right direction and get the most out of everything they spend.”

Continued from Page 27

Reliable Repair

Using an example of an Audi Q5, Wideman said the OEM repair literature states that if the vehicle has lane assist, calibration is required, even in a minor repair. When calibration hasn’t been performed properly, Wideman pointed out that consumer safety may be affected. “There are significant liabilities as far as not following the proper repair procedures,” he said. Future technology that is predicted to affect repairs includes electric vehicles. “We’re on an electrification push within both brands [Volkswagen and Audi] so it’s important to follow the repair literature to find out what’s required,” he explained. Overall, he said OEM procedures are the standard method of repair. “If we can all come to that baseline that the OEM procedure is the fundamental starting point, then we have a really good platform to move forward,” he said.

Delivering Customer Happiness

DCH Kia Parts: 951.491.2538 Toll Free: 888.474.0468 Fax: 951.491.2589

Mon-Fri: 7am-6pm / Sat: 8am-4pm 26799 Ynez Rd.

› Temecula, CA 92591

autobodynews.com / JUNE 2019 AUTOBODY NEWS


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