ADA 09 // Summer 2022-23

“As a local furniture manufacturer, knockoffs are a constant and growing challenge.

We must work together to see stronger protections for Australian designers, manufacturers and distributors.

We had no idea how much work goes on behind the scenes to lobby and change legislation to protect designs!

The relationships the ADA has developed with Government agencies must be applauded.”

SUSAN TAIT

Gubi, from Cult.

Let’s get real.

1.

THE WO RD ‘REPLIC A’ M ISLEADS C ONSUMERS

Replicas are stolen designs not connected to the designer or brand authorised to make or sell the genuine product. Thes e cheap copies are short-lifespan, manufactu red and sold without permission fro m the creator +

‘Replica’ is not a trend like ‘vintage’ or ‘industrial’ - replica is fake!

2.

DESIGNERS EARN T HEI R IN CO ME FROM S ALE S ROYA LT IE S

Industrial and furniture designers work in small studios o r as

net sales. +

is plagued by ‘David vs Goliath’

4. MOST CONSUMERS DON’T KNOW WHAT’ S REAL (OR FAKE )

C ompared to Europe, Au strali a lacks an embedded design

understand the va lue and history of h ow original designs a re created and made.

+

If we eat organic and know our food sources, similarly, we must care about how we furnish our spaces.

5. ‘DISPOS ABL E DECO RAT ING’ FEEDS LANDFILL; IT’ S UNSUSTAINABLE !

Tw o million Syd ney households

t onnes of f urniture on pavement s ever y ye ar +

That’s around 800,000 three-seater sofas, 1.7 million dining tables, 3.5

chairs! Like ‘fast fashion,’ ‘fast furniture’ is also killing the planet.

3. DESIGN T HEF T DA MAGES T HE ENTIR E DESIGN ECONOMY

fa ke designer furnishings also hurt re tailers, manufactu re r s and importers, that make and sell

+

The counterfeit design industry th re atens the futu re g ro w th of Australi a’s furnishing secto r.

6. INDUSTRY PROFESSIONALS A RE A HUGE PA RT O F TH E PROBLE M

Many interior design and building professionals don’t know or (worse) + d eva lues their projects. A nd shows total dis re gard for the people w h o i nvest, li ve in or use the spaces they build.

AUTHENTIC DESIGN ALLIANCE ®

A social enterprise leading the fight to stop furniture design theft in Australia.

We support and promote creators, products and brands, and the people who make, sell and specify authentic furnishings to enable a better future for our industry.

Learn how you can help stop design theft by streaming our podcast DESIGN-MADE, following the ADA or becoming an ADA Member.

authenticdesignalliance.org

JOIN THE ADA @authentic_design_alliance

NEWS

ACKNOWLEDGEMENT OF COUNTRY

Authentic Design Alliance respects all Aboriginal and Torres Strait Island people, past, present and emerging, and acknowledges them as the traditional custodians of the lands we occupy.

We recognise their continuing connection to the lands, waters, culture and communities on and within which we work and acknowledge that Sovereignty has never been ceded.

Welcome

It was a thrilling start to the year for arts organisations as the world swung back to the new normal with the return of IRL connections at trade events, design weeks and exhibitions.

If the past two years have given us one thing - it’s a renewed appreciation for lived experience and direct connection with people, places and things.

DENFAIR

At Denfair (now Design Show), the first trade show in two years, the excitement of face-to-face engagement was palpable amongst the 7,000 visitors! We delivered two installations and presented a talk on lighting design to a standing-room-only audience.

We also showcased the ADA Design Futures Award Winners from the Design Fringe program - Kirby Burke, Kathleen Prentice, Lauren Haynes, Jill Stevenson and Marta Figueiredo. Meet our new 2022 winner on p.5

MELBOURNE DESIGN WEEK

‘Futures Collective’ at Villa Alba Museum was the standout event of the festival! With Spence & Lyda and Fiona Lynch Office, we joined Broached Commissions for a spectacular 10-day takeover of the historic mansion.

Our collaboration with designer-maker Ash Allen CAGED, a series of one-off functional sculptures graced the circular lawn at the entrance. This month, see CAGED at Design Show, Sydney, details p.5.

ADA AWARD PROGRAM

The ADA Award of Merit at vivid design competition went jointly to Georgia Weitenberg and Billie Civello, with Marlo Lyda taking the Judges Choice Award (seen on p.5).

ADVOCACY & POLICY CONSULTATION

Last year we concluded a two-year consultation with the IP Australia Designs Review, a research phase that informs policy amendments. From November through April, we joined a roundtable series to flesh out the nuances of legislation amendments.

Supported by Banki Haddock Fiora lawyers and the ADA Stakeholders who generously joined these forums, we’re very thankful for the input and support.

This year introduced a 12-month ‘grace period’ of automatic protection for Australian products. Learn more about what’s next in our ADA news on page 4.

BECOME AN ADA MEMBER

Affecting the real change our industry desperately wants and needs is still a long game.

Please help us help support a stronger future for our industry. Find membership details via the QR tag below.

DESIGN-MADE. PODCAST

We’re excited to (finally!) launch our podcast, a conversation series that unpacks how products are designed and made and why we must consider the things we buy.

Please find us via our IG handle below.

Have a great end of the year, enjoy Summer, and please reach out if we can support your initiative or offer advice.

Anne-Maree Sargeant (AMS)

AUTHENTIC DESIGN ALLIANCEc Director

GET NEWS & FOLLOW US JOIN THE ADA

authenticdesignalliance.org design-made.org

@authentic_design_alliance @design_made.org

When we inherited the ADA® in 2015, we embarked on a ninemonth fact-finding mission to understand how ‘design theft’ damages the furnishing industry to inform our remit.

At the same time, we discovered the Federal Government was conducting an enquiry into design protections.

Soon after, the Productivity Commission inquiry into Intellectual Property (PCIP 2016-18) became our baptism by fire. Straight in the deep end with the lengthy processes required to change laws.

A two-year review of Design Systems became our next project immersion.

Throughout that time, we have collaborated closely with IP

So here we are seven years down the track, with one significant win yet much more to achieve!

The next round of policy changes will likely open for public consultation in early 2023. From there, it’s another 18-24 months before finalising the next round of legislative changes.

As we’ve said many timesit’s a very complex and involved process. But we’re here for the

and automatically protected by copyright.

Why are furniture designs and architectural accessories treated differently?

There’s also the elephant in the room. Australian import laws allow container loads of replicas and knockoffs to enter the country. A seemingly unstoppable problem. Territories across Europe have criminalised the replica industry. And the US work closely with border forces to stop unlicensed goods at the port - where they’re promptly destroyed!

We remain committed to creating a more robust future landscape for designers, manufacturers, makers, importers, retailers and distributors of genuine products. To support everyone who works with or specifies original design.

ADA® Consultation With Government Agencies 2016-2022

SEPTEMBER - 2022

TRADE MARKS SIMPLIFIED Begin consultation on a simplified trade mark application process for the design sector

MARCH 10 - 2022

A 12-MONTH GRACE PERIOD IS RATIFIED

AUGUST 2021

BILL PASSES BOTH HOUSES Amendment Bill passed both Houses of Parliament, awaiting final ratification before a ‘Grace Period’ formally applies

MARCH / APRIL 2021

FREE TRADE AGREEMENTS

ADA STAKEHOLDER ROUNDTABLES

ADA® commences consultation with DFAT re FTA EU/UK, hosting roundtables in Melbourne & Sydney at Cult to re-establish the scope of work & strategies

Adam Goodrum

Australia, which oversees design registrations, patents and trade marks. Coordinating case studies and hosting a roundtable series to present how the system fails to protect original furniture designs.

Finally, on March 10, 2022, the first significant win landedwhen a 12-month ‘Grace Period’ was ratified. New works now have 12 months of protection before a design registration is lodged.

Image Makers Association & ADA® Unite

We’re proud to announce our affiliation with the newly minted industry body representing Australian photographic professionals.

Image Makers Association Australia exists to counter copyright infringement and

long haul as there are other things to address outside what’s currently on the table.

IP Australia are not responsible for copyright, and it’s critical that copyright for our sector is overhauled. But that’s a very complex conversation we will share soon.

Other creative disciplines like photography, art, music, film and literature are freely

to lobby for respect for image licensing.

Led by Dianna Snape, an experienced advocate and lobbyist for photographic copyright and moral rights, the foundation members are funding ongoing education that we at the ADA are committed to supporting. Head to their website to learn more. imagemakersassociation.com.au

If you are keen to support us, please consider becoming an ADA member. We have big plans and need to build a team to achieve our vision. A vision where the word ‘replica’ is eradicated from the industry.

And an environment where ‘fast furniture’ is clearly understood to have the same irreparable effects on our world as the ‘fast fashion’ industry inflicts.

It’s time to end the ‘disposable decorating’ culture and value genuine products.

“The furnishing sector is indelibly linked to photography. We commit to supporting the Image Makers Association by promoting appropriate image attribution and respect for copyright.

By shared intelligence, our independent associations can jointly work towards a more robust landscape for the creative practitioners we support and represent.”

DECEMBER 2020

AMENDMENT BILL FIRST TABLED IN PARLIAMENT

Amends the Designs Act 2003 proposes a 12-month Grace Period from when new work first appears in the public domain (digital, print or physical) before applying for design registration

FEBRUARY 2020

IP AUSTRALIA ROUNDTABLE

ADA® led a roundtable with IP Australia to address concerns raised during Designs Review, held at Space

2019-21 DESIGNS REVIEW

IP AUSTRALIA ANNOUNCE 2-YEAR REVIEW

IP Australia, the agency tasked with helming patents, trade marks, and design registrations, announced a review of design systems, a result of PCIP ADA commence consultation with IP Australia, leading stakeholder roundtables, workshops & case studies, presenting three written submissions to the Designs Review

MARCH / APRIL - 2022

IP AUSTRALIA INFO SERIES

ADA® Supports IP Australia Webinar Series about recent developments

DEC / MAR - 2022

CONSULTATION WITH POLICY TEAM

ADA® in direct consultation with Federal Policy teams for first-round amendments in an intensive fourmonth roundtable series

JULY 2021

DESIGNS REVIEW FINALISED

The 2-year review involved numerous workshops, submissions, webinars, roundtables and inperson meetings. Designs Review outcomes now pass to the IP Australia Policy team

FEBRUARY 2021

IP AUSTRALIA REPORTS PUBLISHED

Findings from the 2-year review, read report via ADA.org

AUGUST 2020

ADA® CASE STUDY SURVEY

In consultation with ADA Stakeholders, a three-month survey to redefine our scope of work within the Designs Review

DECEMBER 2019

IP AUSTRALIA FORUM

ADA® joins key stakeholders in IP Australia-led forum at the University of Sydney

2016-18 (PCIP)

PRODUCTIVITY COMMISSION INQUIRY INTO INTELLECTUAL PROPERTY (PCIP)

ADA coordinated 45 submissions, ten appearances at PCIP public hearings in Sydney, Melbourne& Canberra, filing a 5000-word summary

© authenticdesignalliance.org

“Sitting in on the policy roundtables was an eye-opening experience. The detailed information the ADA® contribute is pretty impressive.

There’s a mind-boggling amount of parameters to consider.”

MELBOURNE DESIGN WEEK

Melbourne bounded back to life in March, and the event highlight was undoubtedly the Spence & Lyda and Fiona Lynch-driven exhibition ‘Futures Collective.’ Expertly curated by David Harrison, contemporary design breathed new life into an original Victorian-era mansion.

Spanish designer Álvaro Catalán de Ocón debuted Plastic Rivers, a series of rugs made from recycled PET plastic bottles, each depicting the Google image of where the plastic used to craft the rugs were salvaged. The collaboration with rug brand GAN spotlights the global crisis of plastic waste in world river systems

ADA, ASH ALLEN: Caged at Villa Alba.

Photography: Fiona Susanto.

“After experiencing Melbourne’s lockdowns and seeing metal grids everywhere from tram stop barriers to roadside retaining walls. To me, the repeated grid began to reflect many things from social media vanity to fake news; and ultimately, the hollowness of the replica furniture industry.”

Ash Allen

DESIGN SHOW SYDNEY:

ADA® Presents ‘CAGED’

Whilst in lockdown, Melbourne designer-maker Ash Allen began exploring handmade metalwork. Starting with Michael Thonet’s bentwood chair No.14, possibly one of the most copied chairs in history, he reimagined 13 famous furniture icons that showed at ‘Futures Collective’ for Melbourne Design Week.

CAGED has been made possible by CocoFlip, Tomek Archer, James Richardson Furniture, Euroluce, Living Edge and Cult.

The remaining pieces are available to purchase. See them at Design Show October 22-22nd, we are at stand 844.

Visit the ADA at DESIGN SHOW and experience Caged.

ICC International Convention & Exhibition Centre Level 2, Hall 2, 14 Darling Drive, Sydney designshow.com.au

Show

ADA® Talk

Unpacking the four pillars of lighting design, we share the perspectives of a specifier, lighting distributor, independent lighting design brand and commercial lighting designer.

VIVID DESIGN COMP

Continuing our event partnership, this year, we jointly awarded Georgia Weitenberg for the ‘Bent Wood Chair,’ (1.) an overscale rustic chair made from heritage timber salvaged from the family home. The project takes a wry swipe at how the intent isn’t conveyed when products are copied.

Billie Civello (2.) won our second Award of Merit for a solid cast aluminium made entirely from recycled aluminium collected from scrapyards across Melbourne. The mould for the casting was shaped from discarded polystyrene found on the side of the road from fridge packaging.

DESIGN FRINGE EXHIBITION:

Until November 27th

A highlight of the Melbourne Fringe Festival, the Design Fringe exhibition (formerly Fringe Furniture) shows at two new locations, Linden New Arts and Carlisle Street Art Space (CSAS), both exhibitions open until the end of November.

Early-career designer Bolaji Teniola (3.) is the recipient of the ADA Design Futures Award for Timber Shaving Vessel.

Inspired by the manufacturing techniques of Akari lamps and the paper mache process, timber shavings are transformed into vessels using homemade organic adhesive and found objects acting as moulds.

FRINGE KEYNOTE

In October we led a keynote talk at Victorian Pride Centre for Fringe, our panellists included designer Ella Saddington, weaver Lis de Vries and futurist Bridgette Engeler, moderated by Anne-Maree Sargeant where we unpacked how designers must rethink the notion of waste as part of the creative process.

VISIT DESIGN FRINGE

UNTIL NOVEMBER 27

Linden New Arts 86 Acland Street, St Kilda

Carlisle Street Art Space 99 Carlisle Street, St Kilda melbournefringe.com.au

Futures Collective: Jon Goulder, Fiona Lyda (Spence & Lyda); Lou Weis and Laura Clauscen (Broached Commissions); Marlo Lyda; Alvaro Catalán de Ocón (Spain); Fiona Lynch (Fiona Lynch Office); Anne-Maree Sargeant (Authentic Design Alliance).

designshowaustralia.com.au

PANEL: Kirsten Stnisich, Richards Stanicich Patrick Lourie, Euroluce Alex Fitzpatrick, ADesign Studio Tim Carr, Arup

MODERATED: Anne-Maree Sargeant, Authentic Design Alliance

Milan Returns

After multiple delays, the most important date on the global design calendar returned for one week in June. And for those who lived the event vicariously, Milantrace bought it home in an explosive multi-media recap, a FOMO-inducing highlight reel, presented by YellowTrace in partnership with Living Edge. Stream MilanTrace on the YellowTrace YouTube channel.

Three independent Melbourne lighting brands held standout installations at Milan Design Week. TROVE 2, the second joint showcase by Christopher Boots and former CB studio lead Oliver Wilcox of Lost Profile Studio, unveiling new collections in a midnight blue-hued gallery space near Porto Garibaldi.

Volker Haug Studio debuted UND MESSING (and Brass) in central Milan’s historic Cinque Viearea. Art directed by Hecker Guthrie, they presented a refined series of wall, ceiling and table lights.

At revered design gallery Rossana Orlandi, Dean Norton showed a new limited edition of the ‘Containa’ series; tables encased by frosted glass reveal a contained internal form.

SP01 RUGS BY CC-TAPIS

Australian design furniture brand Sp01 launched a richly textured rug collection made by Italian brand CC-Tapis and designed by SP01 co-founder and Creative Director Matt Lorrain.Hand tufted in Nepal, geometric colour-blocked rugs feature shag combinations of high and low pile to emphasise textures and fringed detailing. sp01design.com spacefurniture.com.au

ARTICOLO NYC

Melbourne bespoke lighting brand Articolo is opening a larger New York atelier in the Flatiron District, moving from the NoMad space launched in 2019. Designed by David Goss, the space reflects subtle sophistication, a honed Articolo aesthetic.

articololighting.com.au

BOUROULLEC BELT

The Brazilian duo innovate technical lighting with Belt. The minimal leather belt system conceals the light source, and elements are connected via slim buckles, creating an uninterrupted linear ceiling fixture.

euroluce.com.au

AUSTRALIAN FURNITURE DESIGN AWARD

Canberra designer-maker Ashley Eriksmoen is the AFDA 2022 recipient for ‘The Dream’, a take on a poolside or therapist lounge constructed from discarded timber furniture and upholstery dyed with Eucalyptus leaves reflecting native Australian landscapes and a statement on overconsumption. stylecraft.com.au

ADVANCING

3D MOULDING

The Bassam Fellows Petal Chair is commercial production’s most advanced 3D moulded wood veneer chair. Petal is stackable and intended for contract

specification, a departure from their future classics collection that has a distinctly residential lean.

livingedge.com.au

BETHAN WOOD’S INKY DHOW

Celebrated UK designer Bethan Gray transported visitors to her ‘Inky Dhow’ universe in a room inspired by motifs she drew from traditional Arabian trading boats when visiting Oman.

The motif extended across textiles, rugs, ceramics and hand-blown glass lamps.

Using 16th-century marquetry techniques and cutting-edge technology, a Muscat-based master craftsman and highly skilled artisans translated this into an intricate marquetry pattern on a show topping cabined. livingedge.com.au

UND MESSING by Volker Haug, art direction Hecker Guthrie, Milan

“Never has the proverb ‘absence makes the heart grow fonder’ been truer than this year in Milan.” Dana Tomic-Hughes spoke for all of us during the opening of the MilanTrace series!

TROVE: Christopher Boots x Lost Profile Studio

Photography: Filippo Bamberghi

MilanTrace 2002, Yellowtrace and Living Edge

Photography: Nick Hughes

CONTAINA Table by Dean Norton at Rossana Orlandi

The 150th Anniversary Collection by Fritz Hansen

VERONICA by Matt Lorrain, SP01 - CC Tapis, Space Furniture

Petal by Bassam Fellows, Living Edge

Inky Dhow by Bethan Gray at Rossana Orlandi (Living Edge)

SAVING NATIVE GRASSLANDS

The adaptable seating and planter system, Xylem by Adam Goodrum, was launched at an immersive installation during Melbourne Design Week.

In collaboration with Victorian Indigenous Nurseries Cooperative, Tait unveiled the new collection to address the erosion of indigenous plants and native grasslands caused by industrialised agriculture and urbanisation.

Featuring anti-corrosive aluminium, FSC-sourced Spotted Gum timber options,and raw concrete detailing, Xylem seating configurations can be linear or circular. madebytait.com.au

REIMAGINING A MODERN CLASSIC

Partnered with HAY, Cult invited 20 creatives to reimagine a 1950s classic, the ‘Result’ chair by Friso Kramer and Wim Rietveld and raised $30,000 for charity after the exhibition toured Melbourne and Sydney. chairity.com.au

SATURDAY IN DESIGN

Wild Winter weather wasn’t enough to deter the Sydney design scene from flocking to a killer SID lineup. Too many highlights to name, but leading the pack was the Living Edge 50 Years of Cactus party, the buzzing multi-level Stylecraft showroom display that unveiled the HIVE Office accessory collection by Skeehan, and the newest showroom in town, District!

WORKPLACE

FLEXIBILITY

HIVE office collection by Skeehan Studio addresses the need for versatile and adaptable accessories that meet the morphing needs of collaborative workplaces.

Modular mobile units include storage trolleys and a panel system that can adapt to include white board presentations and pegboards with integrated power and cabling.

stylecraft.com.au

HIVE by Skeehan Studio, Stylecraft

Articolo, New York designed by David Goss Photography: David Goss

XYLEM by Adam Goodrum, Tait Photography: Haydn Cattach.

Result Chair by Adam Goodrum

Result Chair by Anna Carin Design Studio

Result Chair by Kelvin Ho, Akin Studio

Result Chair by YSG Studio Photography: Fiona Susanto

LE BAMBOLE

After fifty years of continuous production, Mario Bellini’s Le Bambole has had a 2022 upgrade, with a deeper sofa and a new bed for the series. spacefurniture.com.au

Class of 72’

1972 marked the arrival of David Bowie’s alter-ego Ziggy Stardust; Nike’s first track shoe, the Cortez; the hand-held calculator and the advent of the McMuffin breakfast burger. Ok, perhaps the last one may not be so memory-worthy, but as a timestamp, that’s where we were fifty years ago!

It was also a massive year in the design world. This year celebrates many half-century milestones and we nod to these enduring design classics that are destined to bask in a resurgence of popularity.

Il MAESTRO

Among a slew of reissues and special editions, 87-year-old Italian Maestro Mario Bellini is undoubtably the most celebrated designer of the year with a rebooted Le Bambole and relaunched La Mura sofa collections.

The curvaceous, feminine lines of Le Bambole (the dolls) has been in continuous production since its 1972 launch and won the most prestigious design award, the Compasso d’Oro (Golden Compass), in 1979.

Now, Bellini has worked with B&B Italia to refresh the collection by leaning into newer sustainable technologies. The 98% recycled polyethylene structural shell has a hollow

internal roto-moulded form wrapped in recycled PET sheathing. With recyclable internals, all components can easily be disassembled, further extending the life of this classic.

LE MURA

Another Bellini design from the same year will join the list of cult classics by the master with the Le Mura modular sofa freshly re-editioned by Tacchini. Inspired by ancient walls, the bulbous collection is presented classically in leather or sings peak ‘70s vibes in jumbo corduroy upholstery. With hinges in copper or nickel, Le Mura will undoubtedly join other Bellini designs, Le Bambole and Camaleonda, as a sofa du jour.

BOHEMIAN 72

Born in 1922, Italian artist and designer Gabriella Crespi moved with European royalty and the Hollywood jet-set, living the high life yet exploring the serenity of emerging ‘70s philosophies. The year she would have turned 100, Gubi has launched Bomenian, a collection conceived on her Milanese balcony in 1972. Defined by repeated layers of vertical rattan vines, a new decorative technique for that era, the refined yet relaxed series elevates indoor or outdoor living.

BOHEMIAN 72

Designed half a century ago, Gubi has now bought Bohemian, the ‘70s inspired rattan indoor-out, outdoor seating collection, to life for the first time.

LA MURA

La Mura, another Bellini design, celebrates 50 years since its debut, and Tacchini has reintroduced the bulbous, buckled modular sofa collection. stylecraft.com.au

Photography: Limonta Lorkey

Photography: Andrea Ferrari

TIZIO RED EDITION

The Richard Sapper Tizio lamp is remarkable for the absence of cables thanks to a clip system on the elbow-like arms that conducts electricity to the lamp head.

Artemide lighting is available nationally from Stylecraft. stylecraft.com.au

Years

WIGGLE CHAIR

The corrugated cardboard Wiggle chair by acclaimed architect and designer Frank Ghery was part of the Easy Edges furniture series.

Licenced to Vitra, it’s hard to believe this chair and footstool were released half a century ago! livingedge.com.au

KARTELL WALL HOOKS

New materials, colours and finishes have revived a cult 1970s Kartell design, the vintage coat hook by Olaf Von Bohr. spacefurniture.com.au

CACTUS

Featured in a major retrospective at Triennale Milano during Design Week, the iconic radical design also headlined Saturday in Design at Living Edge.

To honour this anniversary, Gufram has released a special edition. livingedge.com.au

QUADERNA

Anti-design group Superstudio rebelled against architecture when creating the digitally printed Quaderna table collection for Zanotta, a truly iconic design. The collection has been newly expanded to include a coffee table and a slender desk. cultdesign.com.au

Years

CRYSTAL ARCO-K

EDITION

Flos heralded the 60th anniversary of Arco, a masterpiece by Achille and Pier Giacomo Castiglione, with Arco-K, a 100-piece limited edition with a spectacular lead-free glass base.

Priced globally at 10,000 euros, with strict allocations for each territory, collectors will act swiftly! euroluce.com.au

© / ® / TM The Andy Warhol Foundation for the Visual Arts, Inc.

Photography: Simone Barberis Insert Image courtesy Archivio Toraldodi Francia Filottrano.

Photography:

Summer Living: Outdoor Comfort for the Holiday Season

Morenco Outdoor sofa collection, Arflex, Space Furniture

Taking Indoors Outside

CHARLES WILSON’S NAUTICAL INSPO

Zephyr, a nautically inspired outdoor seating collection by Charles Wilson won this year’s INDE Award for Object Design.

The modern sling-style lounger is upholstered in breathable marinegrade canvas and features highperformance framing to withstand extreme coastal conditions.

madebytait.com.au

PACHA’S CURVACEOUS COMFORT

French designer Pierre Paulin’s (1927–2009) first sketches for what would become the Pacha Collection were simple pencil outlines that resembled clouds.

Without constraint of legs, the Pacha heralded an era of lowlevel living and introduced a new style of lounge comfort when it launched in 1975. This small footprint series was shown in Milan by Gubi as outdoor seating with fixed or swivel bases. cultdesign.com.au

“The strong nautical connection is intentional. Even down to the way the woven rope detail provides tension to the seat and backrest, it reminds me of the rigging on a yacht.”

AN AUSSIE DESIGN CLASSIC

Trace by Adam Goodrum delivers plush upholstered comfort framed in distinct wire detailing. Contemporary, original and considered, it launched in 2017 and now includes high and low tables, bench seating, a drinks trolley and outdoor planters and screens.

madebytait.com.au

CARLO COLOMBO CLOUD

If linear minimalism is more your style, the Carlo Colombo ‘Cloud’ collection that launched in 2010 now also joins the new Arflex outdoor offering.

A black or white stainless steel floating frame supports synthetic rubber webbed upholstery, and the seating is available as sofas, armchairs and a daybed.

spacefurniture.com.au

MARENCO OUTDOOR

Established in 1947, Arflex was a pioneer of highend Italian furniture, and in the early 1950s they began making seats for cars like the Fiat Topolino.

Working with designer Marco Zanuso to explore how this automotive technology was applied to furniture manufacture, the experimentation developed the injection moulding process is still used today to manufacture high-quality sofas.

Among the Arflex stable of world-famous designers is Marco Morenco, who presented his now iconic, eponymous series in 1970. Reissued in 2007 and receiving the Wallpaper Design Award for best release, the classic series can now be used for outdoor residential and hospitality living.

spacefurniture.com.au

High back Zephyr Lounger by Charles Wilson, Tait

Photography: Haydn Cattach

Charles Wilson

Cloud by Carlo Colombo for Arflex, Space Furniture

Pacha outdoor seating by Gubi, Cult

Morenco Outdoor sofa collection, Arflex, Space Furniture

Morenco Outdoor sofa collection, Arflex, Space Furniture

Outdoor Dining

NEW VOLUMES 02: TERRACOTTA

Led by Artedomus Creative Director Thomas Coward, the debut New Volumes collection explored furniture, lighting and objects made from Elba Marble. Following the singular material theme, the freshly minted Collection 02 sees work by seven Australian creatives in terracotta, possibly one of the oldest materials used by man.

Objects by Lucy Simpson, Chris Connell, Hattie Malloy, Kate Stokes, Megan Morton, Adam Goodrum and Coward include tabletop pieces, wall sconce lighting, seating, tables and dining, made in partnership with Artedomus supplier Cotto Manetti in Ferrone, Italy.

newvolumes.com.au artedomus.com.au

COCOFLIP SEQUENCE

The Sequence high and low tables by Melbourne brand CocoFlip feature a simple, spun steel leg with a gentle curve; they are available in several heights for use as a coffee table or dining.

Produced in small batches in Melbourne, each piece is custom-made to order, in various colours, and can have single or multiple bases with different top shapes and sizes. cocoflip.com.au cultdesign.com.au

BARBAR OSGERBY TIP TON

Designed by Barbar Osgeby in 2011 for Vitra, Tip Ton defined a whole new typology, and, as the name suggests, this solid plastic chair offers dual seating positions thanks to a gently rocking arced base. Now also available in recycled polypropylene, they are durable, 100% recyclable and stack. livingedge.com.au

TERRACE LIVING

EXTREMIS GARGANTUAN

A classic from Belgian brand Extremis, Gargantuan is the brainchild of founder Dirk Wynmants who wanted to reinvent the outdoor picnic table.

The adjustable height benches allow children and adults to dine at eye level and can accommodate wheelchair access. It is made from class 1 hardwoods and galvanised steel and is the perfect addition for connected outdoor entertaining.

livingedge.com.au

The first outdoor collection for Australian brand NAU features the Terrace Collection by Adam Cornish, a collaboration with the in-house design team at Cult. Awarded a coveted Good Design Award, the dining chairs, loungers, and stools will withstand our harsh outdoor climate. The stackable seating comes in five colours, made from durable stainless steel for residential and commercial use. cultdesign.com.au

Trace Dining Table

Designed by Adam Goodrum

Defined by its dynamic interplay of materials, trademark detailing and elegant proportion, the Trace Dining Table is the ultimate luxury outdoor dining table, showcasing Tait’s established reputation for Australian made quality, sustainability and craftmanship.

Proud Gold Member

MADEBYTAIT.COM.AU

Made In Ratio - Cowrie Rocker

SCAN HERE

Outdoor Accessories

An extension of the Adam Goodrum designed Xylem seating and planting system, these self-watering planters can be used indoors and out and have optional timber tops for storage containers and benches. madebytait.com.au

The Future of Procurement

PLANTING WITH TRACE

From the Trace family, the Trace Planter uses vertical planting on the signature mesh detailing that doubles as a decorative space divider and privacy screen. madebytait.com.au

ALFRESCO BATHING

Established in 1973, Italian brand Agape creates architecturally designed tapware, sanitary and bath products, surfaces, and accessories - featuring work by masters Angelo Mangiarotti, Enzo Mari and Jean Nouvel; and contemporary studios Neri&Hu, Patricia Urquiola, Sebastian Herkner and Studiopepe.

Designed by Angelo Mangiarotti in 1970, Bjhon basins are available in marble, petit granit (black limestone) or the specially developed concrete, resin aggregate Cementoskin, for use indoors or out. artedomus.com.au

A seamless way for A&D professionals to engage with your products directly from their workflow.

PORTABLE FIREPITS

The three interlocking blades of the Element firepit by Adam Goodrum, made from mild steel in a matte blackened finish, are easy to disassemble - an excellent option for flexible outdoor living. madebytait.com.au

Photography: Haydn Cattach

Photography: Haydn Cattach

Lighting Essentials

ARTICOLO OUTDOOR

Artisanal lighting brand Articolo has extended its collection to exterior illumination. Signature mouth blown Murano glass melds with bespoke metal structures and detailing; it’s a yes for these architecturally driven pieces to subtly elevate gardens, pathways and courtyards.

articololighting.com

A PORTABLE DANISH CLASSIC

Born from the famous semi-domed Vernor Panton-designed pendants, the Flowerpot VP9 series is a slightly smaller, deliberately lightweight lamp that can move between indoor and outdoor settings. Reimagined by Danish brand &tradition, now you can recharge the light via a USB charging cable. cultdesign.com.au

UNPLUGGED

In Vitro Unplugged is the latest addition to Flos’ Philippe Starck outdoor lighting collection. The wireless, rechargeable, batterypowered lamp is portable and perfect for home or hospitality use. Whilst the glass shade typically exists to protect a bulb, the light source is concealed, creating a go-anywhere minimal object of desire.

euroluce.com.au

BANKSIA LANTERN

The Banksia oil lamp by Zachary Hanna hosts a glass diffuser within a spun aluminium frame, the sculptural cage doubling as a handle for ease of portability. An affordable, accessible, great Australian design.

naudesign.com

A tool fulfils a very concrete function, and its form explains the function. That’s what makes a tool so beautiful.”

MAYDAY UTILITY

The handheld Mayday utility lamp by Konstantin Grcic (Flos, 2000) produces direct light whilst also acting as a diffuser. Grcic created the conical light to go anywhere as needed. Placed on the floor, table, or hung, the hook/handle works as a cable winder to contain any excess cord. It was this flexibility that won the highest of all design accolades - Compasso d’Oro - for being an affordably priced, portable functional design.

euroluce.com.au

Articolo Occhi, Photography: Adam Kane

“The artisans we work with are used to us challenging the materials and pushing their techniques.

Occhi’s engineering is complex, yet visually the is refined simplicity.”

Nicci Green

“It is the lamp I wanted to have for myself, a lamp that I felt should be something like a tool.

Konstantin Grcic

PHILIPPE STARCK

Ross Gardam

Authentic Design Alliance was founded in 2010 by a group of leading distributors who united to counter the replica furniture industry. The ADA founders represent some of the most influential, iconic and innovative contemporary furnishing and lighting brands.

ADA 2.0 relaunched in 2016 as a social enterprise to lobby for improved intellectual property protection for the furnishing sector. But changing laws is far easier said than done, so it’s a long game.

Europe Criminalises Replicas

Over the past ten years, many territories across Europe and the UK have criminalised the replica industry. Penalties include enormous fines and even jail time.

In the USA, industry advocates work with border forces to identify counterfeit products; and port authorities destroy pirated furnishings at the port of entry. In 2017, 38 seizures prevented around $25 million of cheap furniture copies from e ntering the US market.

Copyright is the most accessible protection in the USA, costing $55 plus attorney fees to file. Copyright is also recognised across the EU, protecting works for the duration of the creator’s life and 70 years after death.

Australian Design Registrations

Unlike the EU or USA, copyright doesn’t protect new designs in Australia. Without a design registration, anyone can legally copy a product.

It’s possible to apply for registration with IP Australia for products that are less than twelve months from being released. Once granted, the protection only lasts ten years.

It takes around two years to create and launch a product. Add to that the enormous expense of establishing manufacturing, marketing and distribution; ten years is not nearly long enough to recoup a reasonable profit.

Unlike fashion, furniture and lighting designs have remained in the market for many years. Decades even. So, ten-year protection goes nowhere when considering how long the work will be available. After ten years, anyone to legally copy it.

Get Real, Don’t Be Fake

Original designs have a meaning beyond the cost price. There’s an emotional connection. Users care for products that last a generation (or more). This furniture is also in high demand in the secondary market, which is booming.

So when purchasing or specifying, stop and question: Who made this? How was it made, and will it last? How are the materials sourced? Is my choice ethical and environmentally sound?

A trusted retailer, importer, or designer-maker will stand by the products they import, make, and sell. The products they represent are covered by warranty and can be repaired, restored and even resold.

Don’t support design theft

Please ensure you are part of the solution and not feeding the problem. Educate others. Purchase and specify responsibly.

Be original. Only buy authentic designs from trusted retailers, makers and distributors.

You can support our mission by becoming an ADA Member. Please get in touch if you would like to know more. authenticdesignalliance.org

Design Alliance

late 2022

@design_made_

Design-Made explores why products have been designed and how things are made to help us make more informed choices about the things we covet or buy.

Speaking with local and international designers, makers and creatives, we unpack design history, explore the rise of Australian talent and look to the future of new materials and innovations.

@authentic_design_alliance

"To me, the fact that you can buy a Tom Dixon replica as easily as a Big Mac in Australia is deeply embarrassing.

The more significant issue for me as a creative is the viability of design and creative culture (here). I hope our Government protects creativity and innovation in Australia and falls in line with the rest of the world."

AUTHENTIC

ALLIANCE FOUNDERS