Technology
NOVOMATIC implements AR sales tool Of late NOVOMATIC employs cutting-edge Augmented Reality (AR) technologies as a modern sales support tool. The newly developed NOVOMATIC AR App virtually projects NOVOMATIC products onto any casino floor, directly on site and in real-time. The new app provides valuable decision support for the operator when it comes to finding the perfect product offer for guests.
Digitisation generally forces enterprises to adjust their business models and processes, not least through the implementation of appropriate software systems. Considering that customers and users are acquiescent to new technologies, it certainly makes sense to establish these as a success factor within the business. Resulting from the analysis of existing processes, employee interviews and monitoring of the use of state-of-the-art systems across industries, the NGI Product Marketing team, headed by Illya Welter, has addressed a fundamental and significant problem in the distribution of casino equipment. “In the past, our sales department had no instrument to simply map the full range of NOVOMATIC premium products within the customer’s original casino environment. Via the NOVOMATIC AR App, this is now instantaneously possible – anytime
Illya Welter, Head of Product Marketing & PR, NGI.
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and anywhere,” said Illya Welter. “Equipped only with a mobile device, our sales representatives can now project all our cabinets live on site and in realtime onto every gaming floor, worldwide. We can take photos or screenshots that support the customer in his decision-making process as to which type of machine fits ideally on the gaming floor, and in which position. In addition to the technical information and excellent performance analyses, we are now the first manufacturer that offers the possibility of a true-to-life AR integration of all NOVOMATIC gaming machines directly at the point of purchase.” The technology, which of late has become widely known in the consumer entertainment sector through the game Pokémon GO, allows users to film their surroundings via a smartphone or tablet and position virtual objects within the setting. In a first step, the image produced by the device is