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Feature Article
Project 0 Art Fountains aim to lift the profile of public drinking water bubblers and, by providing a more positive experience, reduce consumption of bottled water in Australia. Water retailers, do you want to be involved in co-funding a Project 0 Art Fountain outside a café or fashion store and create positive and ethical associations with your organisation?. Most public water fountains are unattractive and are often perceived as being unhygienic. Project 0 will lift the profile of public drinking fountains to a higher level of significance, combining a functional need with an artistic outcome. There are opportunities to match an artist with the distinct character of a precinct or local area in order to tell a story or illustrate the history of the area. Project 0 will also initiate collaboration between government, businesses and the public to create and deliver an attractive, designdriven solution to counter the negative environmental impacts associated with drinking bottled water.
COLLABORATing WITH business PARTNERS Project 0 works with corporate partners that want to give back to the community by funding a ‘blank canvas’. It’s an opportunity to promote the company’s commitment to sustainability, community art and wellbeing. Are you a leader in the water industry? Project 0 is ready to bring a range of interests together and collaborate towards a new movement that makes drinking water in public spaces an engaging and positive experience that brings people and ideas together.
Local councils, do you want to celebrate a community-minded project that reflects your commitment to sustainability by installing and maintaining a Project 0 Art Fountain in key precincts of your wards? I look forward to collaborating with you to transform the way Australians think about drinking water in public spaces while celebrating innovation, art and good design as well as promoting the power of connections between community and water industries. Be a part of creative innovation! WJ For more information about the Australian Water Innovation Challenge please contact Jerome Moulin, email: jmoulin@awa.asn.au
The Author Gretha Oost (email: gretha.oost@halfateaspoon.com) is Managing Director and Founder of Half A Teaspoon, a Melbourne-based design and product development business with a focus on ‘Design for Behavioural Change’. Gretha is passionate about finding an answer to the big question: “Why do we drink so much bottled water?” In 2010 she crowdfunded 321 Water, an award-winning water bottle with an innovative filter system. The next step is to turn Project 0 into a global movement. For more information please visit halfateaspoon.com.
DID YOU KNOW? • Over 78% of people believe there are not enough bubblers available to the public • 90% do not know where their local water bubblers are, and do not believe they are easy to find • 85% are concerned about the safety or cleanliness of public bubblers • 66% said that if a greater number and quality of bubblers were available, they would buy less bottled water. Source http://dosomething.net.au
water June 2015