RESPONDING TO A
CHANGING COMMUNICATION LANDSCAPE Communication has always been one of the primary sources of engagement for organisations, irrespective of their size. Effective communication is imperative to get people behind causes, raise awareness, motivate supporters, engage volunteers, stimulate giving, access institutional donors, and connect with beneficiaries.
A
n organisation like the Order of Malta has a dual mission to defend the faith and actively assist the poor. However, it is run almost entirely by members and volunteers, so communications often takes a back seat to project activities. The Grand Magistry has identified communications as a key area of focus for the Order of Malta worldwide with emphasis on engaging a younger demographic, while still being mindful to keep our members and supporters informed and motivated. The age of social media has allowed a new era of communication where creators have the opportunity to amass a network of followers who trust what they have to say. It’s a new world of media consumption where the audience can select their interests and have instant access to information. Digital publishing outfits have proliferated in the past decade, largely due to the popularity of digital text for younger audiences. However, older audiences still prefer more traditional methods of communication and information. For ‘communicators’, this presents huge opportunity but also a huge challenge – to ensure we are providing relevant, appropriate and engaging information to the correct demographic via the correct medium. Australian Association Communications in 2018: Newsletters: The newsletter provides regular updates to members and supporters about ongoing projects, upcoming activities and new initiatives. In 2018, our newsletters were printed and distributed in February, July and
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2018 Australian Hospitaller
