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hen old race-day T-shirts just won’t cut it, enter V23 Athletics apparel. Touting a motto of “strength and energy,” this local company’s name is fueled by the periodic element vanadium, which possesses properties that make material (like steel) lighter and stronger. For V23, the beauty of the name is that, according to its founders, “it can be perceived a million different ways.” With shirts and tees named The Expedition, Balcones, and Lake Austin Blvd as part of the product line, it’s perhaps an understatement to say that the city of Austin has provided a palette for inspiration. V23 Athletics apparel is crafted using vibrant colors that boast a powerful simplicity in design, anti-microbial and moisture-wicking fabric, and a variety of athletic cuts. Neither comfort nor style is sacrificed in these garments that are tough enough to take on perspiration from a grueling workout or a walk down Congress Avenue in the summer heat. JD Harper, a seven-year resident of Austin, is the idea man behind V23 Athletics. Upon graduating from

Models: Desire Sidlo (Wilhelmina Brown) and Brandon Epstein (Wilhelmina Brown)

Washington State University, Harper took a job in Seattle with a manufacturing company, unaware that the work environment and his friendship with company owners would eventually lead him down the path of small business ownership. Learning supply chain management, manufacturing, and how to manage warehouses from a distance offered a good first taste of the world of entrepreneurship. “There are high highs and low lows, and the work is endless,” Harper asserted. “As long as you love what you are doing, it’s the best possible scenario you can ever imagine.” It took Harper a mere 15 minutes—he didn’t even have to step out of the airport—to decide that Austin would be his new home and the perfect city for his flagship brand. “Austin is like my hometown (Pullman, WA), but ten times better,” he said. Impressed with the abundance of “liberal and independent thinkers” and Austin’s being an overall “well-educated college town,” Harper knew he was definitely in a place where he could freely express himself and be accepted. “The crazier you are, the better you are perceived

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Profile for Austin Fit Magazine

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

Profile for austinfit
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