Page 14

Letter From The PubLisher Publisher/CEO Louis M. Earle COO Alex Earle eDITOR in Chief Leah Fisher Nyfeler Assistant Editor Courtenay Verret

M

Looking Good, Feeling Good What role does fashion play in fitness?

any years ago,

while living in Ohio, I purchased my first Harley Davidson motorcycle. Becoming an owner was an exciting moment, and I remember the thrill of deciding what accessories to buy so that I really looked the part. There were the requisite chrome add-ons that many Harley owners collect, like shells on the beach, as the miles accumulated. But right there at the top of the list was the leather. There’s nothing like a screaming eagle, a United States flag, or your HOG (Harley Owners Group) club emblem embroidered on a cool leather coat to get you in the motoring frame of mind. Coordinated chaps, gloves, and boots are not only head turners but functionally important: as they say, “If you like it, cover it.” Many miles (and many years) later, I added a BMW motorcycle to my stable and, to my astonishment, found that the appropriate apparel had a very different orientation. My chaps were replaced with sleek leather pants; the black helmet morphed into one with wild and colorful decals; and the raw black leather became tightly fitted armored mesh completed by boots that fastened with Velcro up the side. Ain’t it crazy how fashion permeates our society? From a mental standpoint, what we wear can affect our attitudes, which, in turn, impacts

14 | au stinfI tmagazi ne.com | 1 0. 20 1 3

our bodies in both positive and negative ways. In fact, embodied cognition is a scientific field that suggests we think with our bodies as well as our minds, and what we wear can actually influence how we perceive ourselves—and may even change our behavior. On the physical side, fashion can also have a significant impact on our health and fitness. Overly restrictive, improperly fitting, or inappropriate clothes can create health issues; on the flip side, wearing clothing designed specifically to enhance performance can make a significant difference in results. From top to bottom and from helmets to shoes, fashion has a big influence on our lives. It can motivate, inspire confidence, weaken resolve, and change perceptions. So, while clothes don’t make the person, they do have a profound effect on us in many ways. Fashion does indeed say a lot about us and who we are and what we do. But most of all, fashion is just plain fun, so enjoy this month’s issue and see the many ways you can look good while adding some pizzazz to your healthy lifestyle.

Keep Austin Fit,

Lou Earle, Publisher, CEO

Art Director Weston Carls Assistant Art Director Sarah Schneider Director of Marketing & Communications Carrie Crowe Senior Advertising Consultant Richard Maloof Advertising Consultants Betty Davis, Lara Rinier Writers Dave Appel, Carrie Sapp Barrett, Kim Brackin, Lori Burkhardt, Jasmin Carina Castanon, Patrick Evoe, Ashley Hargrove, Maurice Harris, Emily C. Laskowski, Alexa Sparkman, Trey Steele, Michelle Suggs, Diane Vives, Garret Weber-Gale, Anne Wilfong Operations Assistant Jackie Pica Interns Michelle Suggs, Monica Gonzalez (Design), Jasmin Carina Castanon (Editorial) General Inquiries info@austinfitmagazine.com Advertising Inquiries ads@austinfitmagazine.com Submissions ideas@austinfitmagazine.com fitfocus@austinfitmagazine.com Event Listings events@austinfitmagazine.com Subscriptions austinfitmagazine.com/subscribe 2201 N. Lamar Blvd., Ste. 220 Austin, TX 78705 p 512.407.8383 f 512.407.8393 Austin Fit Magazine assumes no responsibility for the content of articles or advertisements, in that the views expressed therein may not necessarily reflect the views of the publisher or any magazine employee or contributor. This publication and all of its contents are copyrighted. Austin Fit Magazine is the assumed name of its publisher, Louis M. Earle, who has no interest in the business of Denis Calabrese who operates an exercise program under the assumed name of Austin Fit, which trains individuals to improve their jogging or running skills to participate in marathons. The views, opinions and other representations published in Austin Fit Magazine are not those of Austin Fit or any of its directors, officers, employees or agents. Please recycle this magazine

Profile for Austin Fit Magazine

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

October 2013 - The Fashion Issue  

Gracing our cover is Austin's most popular stylist, Ross Bennett. We also have Susi Wolff, a female F1 driver and other local apparel compan...

Profile for austinfit
Advertisement