A NEW LOGO FOR AUP
Our 60th anniversary is both an opportunity to celebrate the tremendous progress that the University has achieved over six decades and to envision how AUP will continue evolving its unique educational offering to meet the needs of today’s global explorers. This time of reflection and evaluation was the perfect moment to commission a bold new logo – one befitting the University’s rising reputation as the premier American international institution of higher learning in Europe.
DRAWING ON THE PAST, LOOKING TO THE FUTURE The logo redevelopment marks an important moment in the University’s history. Having completed one strategic plan and embarked on the next, AUP is now better placed than ever to communicate its position as a vibrant hub of academic rigor and engaged scholarship. The new logo embodies both the long road travelled to reach this point
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AU P M AG A Z I NE
and the exciting opportunities that await in the future. It differentiates the University from its competitors in the international education market by highlighting the transformative nature of an AUP degree. From the beginning, the logo redesign was a collaborative effort, informed by perspectives from across the AUP community. During the research phase of the process, the Leadership Team formed seven committees comprised of alumni, students, staff and faculty alongside external consultants. Across several rounds of surveys, presentations and feedback, participants contributed their views on what defines AUP, as well as its values and unique educational offering.
As committee members shared stories of their AUP experiences, they helped describe the University’s own unique pathway through the last 60 years and shape the direction in which it is moving forward. What emerged was a picture of the University as both American and international, as bridging the gaps between cultures by emphasizing civic responsibility, and as producing graduates who have a tangible impact on the communities in which they live. We’d like to thank everyone who contributed to the logo redesign for this vital role in shaping how AUP will present itself to the world in the years and decades to come.
