Business — BSNS Courses, continued
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4330
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Funding and Pricing New Ventures 3 hrs. (3, 0) This course focuses on the potential funding sources for the business plans. Attention is given to both equity and debt financing. Sources studied include venture capital funds, bank financing, SBA loans/grants/guarantees, angel investors, community development funds, and others. The course explores appropriate legal forms of business to accompany chosen financing strategies, including limited liability companies, limited liability partnerships, corporations (C and Subchapter S), limited and general partnerships, sole proprietorships, holding companies, and others. Attention is given to developing the deal structure and investor exit strategy as well as limitations imposed on raising capital by the Securities and Exchange Commission. prerequisite: BSNS 4310. offered: With sufficient demand. Marketing Management 3 hrs. (3, 0) Students learn to identify and explain important concepts of marketing management and apply them to practical situations. Students become acquainted with the roles, responsibilities, and tools of the marketing manager. Students also become familiar with developing marketing plans, feasibility studies, and planning and executing marketing strategies. prerequisite: BSNS 2810; senior standing. offered: Sem. II. Event Strategies and Tactics 3 hrs. (3, 0) Topics included in this course are event promotion, contracts, sponsorships and social events, staffing and training, finances, strategic performance, project management, standard policies, event technology, and evaluation. A more comprehensive event will be developed and executed by the students. prerequisite: BSNS 3340. offered: Sem. II. Sport Sponsorship and Sales 3 hrs. (3, 0) This course will analyze and develop skills essential to effectively build sales and revenue within a sports business. Specifically designed with a focus on professional selling and communication processes successful in the realm of sports products and services. Topics include presentation methods, persuasion, handling objections, finding solutions, developing relationships, and serving clients and customers. Also included is an examination of corporate sponsorship and its growing presence in non-sports organizations. Emphasis will be placed on effective methods used to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. prerequisite: BSNS 2810, 3130. offered: Sem. II. Social Media 3 hrs. (3, 0) The course explores current trends in social media marketing. There is a focus on brands that are successfully marketing themselves across social networking platforms and the tools they are using for communication, customer retention, branding, marketing, market research, and interacting with customers and clients. Topics also include privacy and best practices. Students examine the process of engagement and co-creation of content as well as other trends in analytics and platforms. offered: Sem. II. Senior Marketing Seminar 1 hr. (1, 0) The course gives students the opportunity to explore and experience the various forms of promotion that are part of integrated marketing communications (IMC). Consideration is given to communications theory, as it relates to marketing communications. Students will appreciate how psychology and social identity relates to marketing communications. Finally, students will complete a critical marketing communications assessment of the promotional tools and techniques used in a practical case scenario. This course applies to the liberal arts writing intensive requirement. prerequisite: BSNS 2810. offered: Sem. I. Global Business Strategy 3 hrs. This course is intended to integrate field experiences and presentations by guest faculty and practitioners in the area of international business management with reading and academic work that includes recent developments and literature in this field. Students will be expected to prepare analytical reports on the various firms and institutions visited on the field seminar.
Anderson University Undergraduate Catalog, 2018-2019