Anderson University Intro
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks
Our Brand
Positioning Brand Guidelines
Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
A brand position is what we want to be known for. It serves as the north star for all visual and verbal brand communication.
Verbal Brand
V1 March 2023
