Anderson University
Brand Guidelines
Intro
Intro
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
WHAT IS THE INTENT OF THIS BRAND BOOK? This brand book documents how Anderson University should show up in the world. It includes guidelines for the University’s position in market, key messages, logo, color palette, typography, imagery, tone of voice, and other elements. Adhering to the brand guide is critical for those who steward our image. Consistent execution will help Anderson University reach our audience, differentiate us in market, and build a recognizable brand.
V1 March 2023
