Anderson University Identity Standards Manual

Page 31

Anderson University

Brand Guidelines

Intro

Color Misuse

What is the intent of this brand book? VERBAL BRAND

Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd

Official Marks Color Palette Typography

Consistent color use is vital for brand recognition, trust, and values. It is critical to maintain color consistency across all branding materials on digital and print platforms to reinforce brand identity and support successful branding and marketing.

These guidelines speak to mass market, high impact, top-of-the-funnel touchpoints.

Visual Brand

V1 March 2023

ANDERSON
 is ALL OVER

INDY.

ANDERSON
 is ALL OVER

INDY.

ANDERSON
 is ALL OVER

INDY.

anderson.edu/admissions

anderson.edu/admissions

anderson.edu/admissions

Don’t use unapproved colors

Don’t use low contrast colors

Don’t use too many colors

ANDERSON
 is ALL OVER

INDY.

ANDERSON
 is ALL OVER

INDY.

ANDERSON
 is ALL OVER

INDY.

anderson.edu/admissions

anderson.edu/admissions

anderson.edu/admissions

Don’t use functional colors on high-impact,

mass-market touchpoints

Don’t overuse orange as a headline font

Don’t use orange or grey for long form body copy

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.

Photography Graphic Language BRAND IDENTITY IN USE

In Use By Department In Use By Audience

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.

And plan out your first semester of classes. When you leave, you will have a special gift and your first semester class schedule.


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