Anderson University
Brand Guidelines
Intro
Color Proportion
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different
Carefully chosen colors are a powerful tool for creating a clear image. Our brand colors are designed to reflect who we are, resonate with our audience, and enable clear communication in all channels and mediums. By using colors wisely, you can establish a strong visual identity for the AU brand.
The following proportion needs to be considered throughout Anderson’s eco system of touch points.
VISUAL BRANd
Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
Note: This is not a recommended palette for a singular touch point, but a broad proportional usage guide.
Visual Brand
V1 March 2023
