Anderson University
Brand Guidelines
Intro
Rising Orange
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
Anderson. Orange. Anderson. Orange. When others think about our University, they should think orange. Rising Orange should be treated with respect and care. Misusing orange would be akin to mis-spelling Anderson.
Visual Brand
V1 March 2023
