Anderson University Identity Standards Manual

Page 24

Anderson University

Brand Guidelines

Intro

Minimum Size

What is the intent of this brand book? VERBAL BRAND

Brand Positioning 21 Reasons Anderson University is Different

Ensure legibility by not using a lockup width no smaller than 1 inch for print and 150 pixels for digital. The brand mark has no maximum size limit, but use discretion when sizing it. It should not dominate the page but rather clearly identify the brand in a comfortable manner.

Visual Brand

V1 March 2023

Official mark with descriptor

Print: 2 inch (width)
 Digital: 300 pixels

VISUAL BRANd

Official Marks Color Palette Typography Photography Graphic Language

Official mark without descriptor

Print: 1 inch (width)
 Digital: 150 pixels

BRAND IDENTITY IN USE

In Use By Department In Use By Audience

Symbol

Print: .375 inch (width)
 Digital: 25 pixels


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