Anderson University Identity Standards Manual

Page 23

Anderson University

Brand Guidelines

Intro

Clear space

What is the intent of this brand book? VERBAL BRAND

Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd

Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE

In Use By Department In Use By Audience

To ensure clear visibility and prominence of the brand mark, maintain enough clear space around it. Follow the guidelines shown here while placing photos, text, and graphic elements. You can use the height of the Anderson flame as a measuring tool to ensure adequate clearance.

Visual Brand

V1 March 2023


Articles inside

Alumni logo incorrect usage

3min
pages 35-40

Alumni logo encroachment

1min
page 34

Color standards for Alumni logo

1min
page 33

Alumni logo

1min
page 32

Athletic symbols incorrect usage

1min
page 30

Business card format for the AU athletics program

1min
page 31

Color reproduction options for the AU monogram & Raven

1min
pages 28-29

The AU monogram

1min
page 27

Color reproduction options for the AU Raven

1min
page 26

AU Raven

1min
page 25

AU athletic signatures with sport names

1min
page 24

AU wordmark

1min
page 11

AU athletic signatures

1min
page 23

Anderson University Seal

1min
page 15

Signatures

1min
page 12

Incorrect Usage

1min
page 14

AU athletic symbols

1min
page 22

AU logo and tagline

1min
page 9

The Anderson University Logo

1min
page 6

About this manual

1min
page 3

Color standards for the AU Logo with tagline

1min
page 10

Logo encroachment

1min
page 8

Brand Philosophy

1min
page 4

How to use this manual

1min
page 5

Color standards for the AU Logo

1min
page 7
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