EASTERN UP
PERCENTAGE
80 70 60 50
67.7 60 50 50
43
40
40 30 20
57.9
57
10 0
42.1 32.3
%Rural Sale % Urban
0 0 91340 50:50
91344 TIGER KESAR KULFI
91345 TIGER ROSE M ILK
91346 TIGER ORANGE
91347 TIGER ELAICHI
91350 TIM EPASS CLASSIC
The affect of promotion is clearly seen in the Eastern UP. The target rural sale according to superstockists contribution should be 61%. Only TIGER KESER KULFI and TIGER ORANGE are
close to the target whose Rural Sales
Percentage are 60% and 57% respectively. For all the rest of the SKUs (Stock Keeping Unit) the Percentage Rural Sale is very less than the targeted in this month. The SKU named TIGER ROSE MILK does not show any sale neither Rural nor Urban in this region. This is due to non availaParle G ity of this SKU (Stock Keeping Unit) in this region during the month of May.
aterial 50:50 TIGER KESAR KULFI TIGER ROSE MILK TIGER ORANGE TIGER ELAICHI TIMEPASS CLASSIC
%Rural
% Urban
Sale 6.7 18.5 5.4 28.7 16.3 20
Sale 93.3 81.5 94.6 71.3 83.7 80
49