Selling Your Home with The Schiff Team

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Selling your home with

We ...

leverage our brand’s heritage and sophistication. connect with affluent consumers who share our vision. go above and beyond to meet clients’ needs. offer the only true, worldwide luxury real estate network. partner with leading media to obtain the best exposure. provide unparalleled reach to qualified buyers and sellers. showcase every home with the highest quality production. utilize the latest technology for even greater impact. deliver a singular client experience. Doing more is our distinction.

Meet The Schiff Team

Putting Our Experience To Work For You

Leigh Schiff

An Atlanta native, Leigh Schiff has established herself as one of the area’s top producing agents, achieving close to $500 Million in sales during her 20+ years in real estate.

Known for delivering a high level of service for all her clients, whether they are selling a Midtown condo, bungalow in Decatur or a multimilliondollar estate, Leigh takes great pride in getting to know each of her clients on a personal level. Her relationship-based philosophy, deep understanding of the local market and passion for helping people achieve their goals has created a strong and loyal network of clients.

Leigh’s successful career began on the other side of the closing table while working with a real estate attorney, experience she and her clients find invaluable. In addition, Leigh was one of the charter members of her previous brokerage where she was also involved in establishing the company’s luxury homes division.

Leigh formed the Schiff Real Estate Team in 2006 with her husband Michael to provide a more personalized real estate experience. The team’s commitment to exceeding expectations is evident in the successful long-term relationships they’ve established, and by the fact that much of their growing business comes from the referrals of their happy clients.

Passionate about giving back to the Atlanta community, Leigh takes an active role in working with a variety of local charities including with Children’s Healthcare of Atlanta, Habitat for Humanity and Give Back Homes.

As a graduate of Towson University and resident of Sandy Springs, Leigh is an avid hunter/jumper equestrian, and enjoys traveling, spending time with her family and supporting her two daughters in their NYO sports activities.

Michael Schiff

With over a decade of success in the Atlanta real estate market, Michael Schiff has helped thousands of clients achieve their dreams of homeownership. Michael’s philosophy is simple – he treats each client as if they were his only client and he strives to make the home buying process more enjoyable and stress-free.

Before launching his career in real estate, Michael enjoyed success in minor league sports management, and ran his family’s textile business in Cartersville. With this strong foundation in negotiating, sales and marketing, it’s no wonder Michael experienced immediate success in real estate, earning the Southeast Region Rookie of the Year award from his brokerage at the time.

Michael and his wife Leigh formed the Schiff Real Estate Team in 2006 to provide a higher level of service and personal attention for their clients. The team’s commitment to exceeding expectations is evident in the successful long-term relationships they’ve established, and by the fact that much of their growing business comes from the referrals of their happy clients.

Giving back to the area where he lives and works is a priority for Michael. He serves on the Board of Directors for Most Valuable Kids of Atlanta and supports a variety of local charities including Children’s Healthcare of Atlanta, Habitat for Humanity and Give Back Homes.

A graduate of the University of Michigan, Michael is an avid Wolverine fan and enjoys playing golf, ice hockey and traveling with Leigh and their two daughters.

Erica Evangelista

Erica L. Evangelista, our dedicated executive assistant, brings a wealth of experience and expertise to our real estate team. Erica is an accomplished customer service professional with a degree in Information Technology. With over eight years of experience in different companies, Erica has honed her skills in various roles, including Operations Troubleshooter, Team Leader, Trainer, Quality Assurance Specialist, and Customer Service Representative. Her extensive background makes her the ideal candidate for the executive assistant role in our real estate company.

Erica's knowledge of the real estate industry allows her to conduct market research and provide reports, manage projects and contracts, offer financial management, and provide exceptional customer service and administrative support. Additionally, Erica's technical expertise enables her to provide technical support to the team as needed. Overall, Erica's skills, experience, and dedication make her an excellent addition to our real estate company.

Erica’s commitment to both her personal and professional life reflects her character and makes her a valuable team member in our organization. As the youngest of five siblings, Erica has been married for four years and is a proud mother of a lovely son. She enjoys traveling and exploring new places, but she also cherishes spending quality time with her family, whether it's just a simple lunch out at the park, going to the mall, or swimming at the beach.

Lilli Thompson

Lilli graduated from Marist School and Auburn University. Lilli is an Atlanta native and offers a vast knowledge of the city and all it has to offer. Shortly after graduating from Auburn, Lilli began her real estate career. She quickly realized how much she enjoyed guiding clients through the real estate process and making them feel more at ease. She has worked with many top agents and teams throughout her career as well as being an individual agent. She enjoys the day to day interactions with clients and works hard to make the process seamless and less stressful. Lilli currently resides in Sandy Springs with her husband, two children and their rescue dog. Lilli enjoys the outdoors, Auburn football, volunteering at church and her children’s school, and traveling to the beach.

What Sets Us Apart?

past performance

Over the last 17 years, our business has grown annually by 5 to 10 percent. In 2022, we assisted more than 100 clients, achieving the title of No. 2 Small Team in the #1 office in Atlanta and #8 team in all of Atlanta in volume.

track record

With more than 40 years of combined experience, we have experienced several real estate cycles, pivoting when needed and adjusting our business practice accordingly. We can handle any obstacle that arises.

more money in your pocket

The average agent's listing sells for 86% of the asking price in 62 days. In 2022 on average, our listings sold for 105% of list price in 12 days, which illustrates our effective pricing strategy.

communication

We make certain that we take the time to fully understand your goals and expectations during the sales process. We cater our services to each client and proceed in the manner that works best for our clients. You choose the method of contact, time, place and frequency. We will always keep you informed of the sales activity regarding your home – from pre-listing to close and beyond, we are available to you.

referrals

90% of our business originates from our past clients and referrals from within our sphere of influence. Our professionalism and superior customer service translates into repeat business from our previous clients, as well as their family, friends and co-workers.

prospecting

Each day, we proactively prospect on behalf of listings. We have an extensive database, as well as a precise system for calling to find buyers for our listings. On average, we make around 400 calls a week – nearly 20,000 calls per year – in search of buyers for your home. As evident by our sales record, our proactiveness pays off and works to your advantage.

team

With Leigh and Michael working as full-time agents, and the assistance of our team of in-house professionals, we ensure a seamless transaction from start to finish for both our buyers and sellers. Additionally, our affiliation with the No. 1 real estate brokerage in Atlanta provides us with superior support from seasoned brokers, and a support team of a listings team, a brand marketing team, a creative services team, and a closing team.

photography

We work with industry-leading professional photographers who are trained to capture every nuance and important detail of a home. They don’t just take pictures; they create the right atmosphere and emotion in their photos to trigger interest across print, digital and social media platforms.

staging

When it is time to sell, even the most beautiful home can benefit from staging to strategically enhance its appeal. We can assist in this process by providing guidance on how and what to edit and recommend resources for any needed repairs.

EFFECTIVE marketing collateral

Starting with exquisite photography, and the finest print production, our custom brochures and direct mail pieces showcase our listings in compelling detail, creating a lasting impact with buyers.

IMMERSIVE

BESPOKE virtual tours

We hire experienced videographers to craft virtual tours that showcase every important detail of a home, giving potential buyers the ability to tour properties at their convenience.

RICH

Sales Leader

• Extensive buyer networks

• Relationship-focused

• Social media savvy

• Metro Atlanta market experts

• Professional advertising and public relations specialists

• Strong relationships throughout the agent community

• Direct access to Atlanta's most successful agents

• Full-time staff working for you

• Experts in pricing and data analysis

• Client concierge services and vendor connections

• Negotiation expertise

• Responsive communicators

OVER $880 Million IN CAREER SALES FIVE-STAR REVIEWS 550+ VOLUME SOLD IN 2022 $67M AVERAGE DAYS ON MARKET 12 HOMES SOLD IN 2022 48 LIST PRICE TO SALES PRICE RATIO 105%

happy clients

don't take our word for it

See what our clients’ have to say about their experience working with The Schiff Team.

Leigh and Michael were invaluable in helping us with the simultaneous sale of our previous home and the purchase of our new home. Their enthusiasm, experience, knowledge and professionalism made both the buying and selling process enjoyable and stress-free. We could not imagine working with any other team.

I couldn’t ask for a more attentive, brilliant, intuitive, smart, helpful, efficient and correct real estate power couple. Leigh and Michael will be at the top of my highly recommended list for life.

I cannot recommend this team enough! What wowed us was when we met with The Schiff Team to review their strategy. The data spoke for itself and everything seemed well thought out. Their experience was undeniable, and the process went exactly as planned. We sold our house within a week with multiple offers!

We have owned more than our fair share of homes over the years, and without a doubt, The Schiff Team are the best real estate team that we have ever worked with! No details are overlooked!

The Schiff Team are wonderful and exceed expectations! They are honest and caring and super responsive. Their number one priority is their client’s happiness and they work with you until the job is done. We could not be happier with them and will definitely use them again.

The Schiff Team makes it easy, even when crazy things happen that are out of our control. We’ve rarely experienced advisors this good!

Why

the legacy

Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be a part of the oldest company on the NYSE, the most prestigious auction house in the world and the premier authority on the representation of luxury homes.

the brand

Sotheby’s, founded in 1744, is a rare brand that instantly evokes quality, extraordinary service and an appreciation of truly valuable items. This positioning allows us to conduct business with affluent individuals who share our brand vision and commitment to excellence. We offer exclusive and unsurpassed opportunities to market extraordinary residences to clients of the auction house.

the people

Our agents, staff and senior leadership make our company more successful every day. We even have an internal app meant to connect our agents with new listings, vendor recommendations, buyer needs and more. With a 7:1 agent-to-staff ratio, our team supports and promotes the efforts of our agents to provide a seamless experience.

the network

Sotheby’s International Realty® represents the only true global real estate network. Thousands of office-to-office referrals are processed every year and several events are held to ensure all Sotheby’s International Realty® agents establish strong business relationships within the network.

the marketing

Our local and international marketing is unparalleled. We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and Metro Atlanta’s most popular local publications to provide the best exposure for the homes we represent.

O N LY WITHUS• ONLY W I T H U S • SUHTIWYLNO • O N YL •SUHTIW YLNO W I T H U S • ONLYWITHUS •
10 Reasons

the reach

With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential homebuyers. Atlanta Fine Homes Sotheby’s International Realty associates are able to tailor their marketing strategy to target an array of potential buyers without missing a beat.

the standards

Our property marketing is developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are musts when promoting a residence with us.

the service

Luxury is a level of service, not a price point. Atlanta Fine Homes Sotheby’s International Realty associates pride themselves on offering white-glove service from beginning to end, establishing long-lasting relationships with their clients.

the track record

In our decade plus of existence, Atlanta Fine Homes Sotheby’s International Realty has developed an impressive track record, closing exceptional sales, becoming the leading luxury real estate firm and establishing a presence as Atlanta’s premier international firm. Our company’s 550+ agents achieved more than $4.7 billion in sales last year, proudly ranking No. 1 in Metro Atlanta for total sales volume and in the Top 10 of Sotheby’s International Realty® affiliates for total home sales.

the overall experience

Our culture is based on one goal: to create an unrivaled, seamless client experience. For 278 years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation. Atlanta Fine Homes Sotheby’s International Realty is no exception.

Only With Us 10 REASONSWHY • 10 RE A S O SN YHW SNOSAER01• YHW • SNOSAER01 W H Y • 1 0 REASONSWHY •

Our Story

Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby's International Realty affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 279-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here, and around the world.

Senior Management Team pictured from left to right: Jennifer Pino, Bill Rawlings, Lisa Johnson, David Boehmig, Jenny Pruitt, Jim Glover, Nancy See, Scott Payne and Sherri Conrad

Our Brand, Your Advantage

The Sotheby's International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives the properties we represent the best-in-class exposure they deserve and assures buyers they are working with experts they can trust no matter where they are in the world.

Globally Connected

With a network of residential brokerage companies in more than 81 countries and territories, Sotheby's International Realty is the only truly global real estate brand. Through our personal relationships, our sellers reach a highly qualified global clientele.

A Unique Collaboration

The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through events, signature publications, digital newsletters and brand initiatives such as The Collection.

Impeccable Presentation

Collectors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra-high-definition video and virtual reality tours to help inspire buyers and sellers more than ever.

Exclusive Partnerships, Superior Exposure

The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby's International Realty

Targeted Advertising

With an emphasis on exclusivity, the Sotheby's International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.

Local Advertising

Atlanta Fine Homes Sotheby’s International Realty hand selects premier print publications and digital platforms to advertise the homes we represent. From daily blog and social media posts to targeted print publications that focus on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Marietta Daily Journal, Cherokee Ledger and more.

Atlanta Fine Homes, LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Intown Office: 1555 Peachtree Street NE, Suite 100, Atlanta, Georgia 30309. 404.874.0300. atlantafinehomes.com | sothebysrealty.com Luxury is defined by a level of service. Scan to view this month’s collection of featured properties exclusively represented by our firm. NOTHING COMPARES.

Social Media

Sotheby's International Realty has a growing number of more than 1M followers worldwide viewing content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Together with Sotheby's International Realty, we craft and share exclusive social media content for people passionate about fine living and leverage targeted social media marketing to ensure your property reaches the web’s most sophisticated buyers.

Dynamic Video

Video plays an important role in our marketing strategy, The Sotheby's International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.

E-Mail Marketing

Our e-mail marketing platform utilizes a sophisticated targeting mechanism enabling e-mails to be sent when our contacts are most likely to be engaged, increasing interaction and exposure for each e-mail message. Our e-mail communications include Just Listed e-mail notifications, digital brochures, buyer need, announcements for broker opens and open houses, and more.

The Inside Scoop

Our company uses Konverse, an internal communication app, to share information about listings coming soon to market, new listings, price improvements, broker opens, open houses, quiet listings and buyer needs. This ensures that your property is shared within our extensive company network and reaches the top agents in Metro Atlanta.

atlantafinehomes.com

Our website, atlantafinehomes.com, features the latest technology with a focus on showcasing beautiful homes. Recognizing the importance of appealing to the global consumer, the robust features include the ability to view all of our homes in five different languages, translate the entire website into 14 languages and view the listing price in more than 50 currencies. Immerse yourself in a Matterport 3D/Virtual Reality experience or explore the homes our brand represents around the world through our integrated video channel. More than 55,000 unique visitors explore atlantafinehomes.com each month.

sothebysrealty.com

The Sotheby's International Realty website, now enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultrahigh-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.

Property Distribution

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby's International Realty websites.

Property Report

Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but also to take the next step in their home search. The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to effectively illustrate the activity your home receives online. This allows us to keep you informed of our marketing efforts to sell your home.

3633 $4,500,000 5 7 Full 2 Partial

Leading the Market

Atlanta Fine Homes Sotheby’s International Realty is one of the highest-performing real estate companies in the nation and, having closed $4.3 billion in sales last year, proudly ranks No. 1 in Metro Atlanta for total sales volume.

Representing All Price Points

Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point. In addition to record-setting sales, 57% of our transactions in the past 12 months were under $650,000.

FMLS, February 1, 2022 - January 31, 2023. Data deemed reliable but not guaranteed.

TrendGraphix, Top Five Firms, February 2023. Agent Productivity. February 1, 2022 - January 31, 2023; All FMLS Counties; All Price Points.

24

UNDER $350K

43

OVER $650K

33

$350K - $650K

Competitor 1 Competitor 2 Competitor 3 Competitor 4 $6,730,776 $2,800,506 $2,416,906 $2,386,455 $1,374,057
36 $350K - $650K

No. 1 Brokerage in Metro Atlanta

• METRO ATLANTA: CHEROKEE, COBB, DEKALB, FORSYTH, FULTON AND GWINNETT COUNTIES

• BUCKHEAD AND INTOWN HOME SALES

• BROOKHAVEN AND SANDY SPRINGS HOME SALES

• NORTH FULTON AND SOUTH FORSYTH HOME SALES

• METRO ATLANTA LUXURY HOME SALES, $1M+

• METRO ATLANTA LUXURY HOME SALES, $3.5M+

• METRO ATLANTA NEW CONSTRUCTION

TrendGraphix, February 1, 2022 – January 31, 2023. Data deemed reliable but not guaranteed.

Public Relations

As the most profiled luxury real estate brand in the news, Sotheby's International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand while managing its reputation and to generate exposure for your homes.

Source: Meltwater, January 1, 2022 - December 31, 2022.

Apple TV

Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It's the best way to explore a home from afar. Our app is the only one that lets users explore via lifestyle and amenities, highlight properties and recent searches, as well as view property videos.

RESIDE® Magazine

RESIDE is the Sotheby's International Realty magazine devoted to the finest in inspirational homes and lifestyles worldwide. Our magazine features captivating, in-depth stories and photography centered around Sotheby's auction house, interior design trends, architecture, locations, lifestyles and more. All content is artfully curated by Sotheby's International Realty to impress and engage readers.

Global Bucket List Travel Experiences The Evolution of Modern Architecture Misty Copeland’s Five Favorite Things at Home A Storied History of Bugatti Automobiles

SIR Mobile

Our mobile app — now in 14 languages/dialects — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

Virtual Staging

Virtual staging is the transformation of a single photo into a uniquely virtually staged scene to make listings that are not furnished or in need of a refresh look more appealing. Virtually staged photos can be used for online marketing exposure on sothebysrealty.com, Apple TV, SIR Mobile, and will also be sent to the brand’s syndication channel partners. Any property can be transformed using virtual staging technology.

AFTER
BEFORE

Live Generously

Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support more than 50 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.

Lambs Christian Academy

Strength in Numbers

They say there’s strength in numbers. With more than $4.3 billion in sales last year, over 575 sales associates and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes

Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.

Buckhead 404.237.5000 3290 Northside Parkway NW, Suite 200 Atlanta, Georgia 30327 Intown 404.874.0300 1555 Peachtree Street NE, Suite 100 Atlanta, Georgia 30309 770.442.7300 1125 Sanctuary Parkway, Suite 400 Alpharetta, Georgia 30009 770.604.1000 1000 Johnson Ferry Road, Building 400, Suite 408 Marietta, Georgia 30068 Cobb
North Atlanta
atlantafinehomes.com | sothebysrealty.com Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
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