We've been a fan of colored diamonds for a number of years and it is interesting to see the trends within the hues that have begun to go mainstream. We sat down with Jason Quick, Registered Jeweler and Laboratory Director, of American Gem Society Laboratories to find out about Brown Diamonds and how they are becoming popular on red carpets, with celebrities and making their way to retail stores as well. ATHLEISURE MAG: What are brown diamonds? JASON QUICK: Brown diamonds occur naturally when the conditions in the earth are just right. These earth-toned diamonds are available in an endless assortment of colors from deep, rich hues to delicately soft. They have a range of accent colors including pink, red, orange, yellow, and green. There is a brown diamond for all tastes! AM: Are brown diamonds also known as chocolate diamonds? JQ: “Chocolate Diamond” is actually registered to Le Vian, a company that is a member of the American Gem Society. To learn more about their diamonds, please visit their website. AM: Why have the red carpets and interest started to lean towards this stone? JQ: Colored diamonds, in general, have gained in popularity in the past several years. Celebrities - from J. Lo to Rihanna (editors note: she wore Le Vian earrings and necklace at the 2018 Grammys) - each have their own reason for sporting a colored diamond. For starters, colored diamonds are regarded as ‘different’ while still maintaining an undeniable elegance. For some, a colored diamond may be icing on the cake for a specific look or style. We’re finding that the warmth, richness and uniqueness of colored diamonds appeals to jewelry lovers… famous or not.
AM: Why would someone opt for this diamond versus traditional ones? JQ: Personal taste is a big factor. Brown diamonds exhibit a wide range of accents, hues and tones that give the diamond an interesting and unique appeal. Essentially, jewelry buyers purchase brown diamonds because they are beautiful. AM: What is AGS and what is your role in the diamond industry as well as to educating consumers? JQ: The American Gem Society (AGS) is the country's preeminent jewelry trade organization dedicated to consumer protection. Since 1934, we’ve been making it easier and safer to buy jewelry of any kind. We help protect consumers by providing continuing education to our member jewelers, who must also adhere to our code of ethics. We provide credentials for jewelers who undergo our rigorous educational requirements, and must recertify their credentials annually. AGS Laboratories is a nonprofit diamond grading laboratory created by the American Gem Society. In 1996, AGS created AGS Laboratories because they saw a need in the diamond industry for a diamond grading lab that shared their mission of consumer protection and a high-standard of business ethics.
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