day excursion. On average, most of them are a workout or two, seminar based, and we do some autographs/photos. For example, at the Omega Institute coming up June 24 - 26. It's a 2 day intensive so we break off in groups and analyze aspects of our health/fitness lifestyle. Last year, it was motivation - how do we get it, why aren't we consistent, and what are the plans that need to be in place so that we can create accountability. These were the things that were important in last year's seminar. This year, it focuses on food and diet. In my opinion, exercise is about fitness but most people don't realize that health is the result of the food you eat. Food is either medicine or poison. You have opportunities throughout the day breakfast, lunch, dinner, and snacks in between that allow you to make healthy or unhealthy choices. When you make healthy choices, it seriously impacts the quality of your life, sleep, the likelihood of you getting sick and the ability for you to perform better when you exercise and for the body to recover so that you can come back the next day. That is the importance of food - it's not just exercising so that you can eat whatever or to try and watch your weight. That is about as archaic as driving around in a Ford Pinto. The goal is to be more sophisticated and to know that it's not complicated. The Omega Institute has a session where we do a simple workout, yoga, meditation - there's three where we break off into groups to solve some of the food issues that people have. We also have obstacle courses and goofy games.
TH: I have always been a fan of Patrick Dockry, who is the owner/creator of Ultimate Salon Professionals and I was on his TV show and part of his magazine. Out of courtesy of me doing that, he sent me boxes of his products. My wife and I loved them. One day she and I were talking and I said, "Why don't we see if we can come up with a line of products that will accomodate some of my personal needs?" Due to damaging effects of the sun, my skin and hair are dry. So, I asked him to mix a little nature and science together for my hair and skin and he did. It's been a great improvement to the quality of my skin and my hair is manageable and under control. I started sharing it with friends and they suggested that I should get it packaged. We came out with two products, one is called Fitness (face/skin spray) and the other is Workout (hair/bodywash). They're unisex and we wanted to create something that was simple, effective, and traveled well for athletes and / or those that exercise a lot. The scent was important because it couldn't be too feminine or masculine. Everyone who smells it always says it's like summer in a bottle. I don't know what that smells like exactly but it's clean, fresh and warm. People love it and we're already looking at including a shaving cream within the line and a hair and skin oil that is just the bomb that we've been experimenting with. I really love this oil! When you think oil - you think greasy but this absorbs deep into the skin and makes the skin look younger and feel better. But we have to get the first two off the ground before looking at the next ones.
I want people to come away knowing as much new information as possible so that they can feel that they come away with how they can start over. So often, if it is a workout in a seminar, 8 out of 10 people will think that what they did was fun, but they won't apply it. Two days is almost like you're re-wiring people. That's why it works.
On Monday nights I do a plyometrics class at my house and I wear TH Care all the time. When we're in a room, people will ask what I'm wearing and they really think that the smell is amazing. When I tell them it's my skincare, they say that they should put it on more. I let them know that you have to in order to smell good - a lot of guys who are younger don't realize that they need to maintain their skin. Doing it now will get them into the routine of taking care of themselves. You get out of the shower, dry off a bit and then slap on the lotion to go about your day.
AM: Tell us about TH Care by Tony Horton and will there be additional products in the future?
AM: Tell us about the fitness methods that you created.
"... health is the result of the food you eat. Food is either medicine or poison."
2016.Jun
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