Reaching a Greater Audience By Shifting its Annual Conference Online, Greater Public Set a New Path to the Future Associations in every industry are well-known for their ability to balance the diverse needs of their members against technological and financial limitations. This is especially true of Greater Public, an organization that has served a broad range of U.S. public radio stations – currently about 250 member organizations from the Alaskan wilderness to New York City – for the past 30 years. When COVID-19 forced the cancellation of Greater Public’s annual Public Media Development and Marketing Conference (PMDMC) in July, the association decided to flex its virtual muscle and develop a free, 10-week Summer Series to present content online and connect with additional members who would not usually attend the conference in-person. 5
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