Charting a New Heading The MRAA’s reimagined Dealer Week conference was a master class in designing an unforgettable event.
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Over the last several decades, planning and executing engaging events has been a cornerstone of the strategic initiatives led by membership-based associations, utilized as both a way to advance policies and unite their members. If you have already pulled off a successful event in the past, how can you transform it into an engaging experience that attendees can incorporate into their own work all year long?
