Life style 35
Addicted to the happy costumers Danilo Flakus, the head of Dveri-Pax, a wine producer from the Štajerska region on his formula for success in winegrowing, the effects of Decanter awards and on the worldwide status of Slovenian wines. Our success does not have any special secret: It is my personal belief that success of every project of life depends mostly on clarity of our goals and a strategy used for attaining them. There are many ways but personally my favourite one is a combination of will, instinct, goals and most of all commitment and work. Not taking a holiday is not a rarity in our collective, however, this sacrifice is awarded with numerous prizes at international fairs and the most important thing – with our customers’ satisfaction. All these bring a damn good feeling. If I joke a bit, it is an addictive one, more powerful than wine itself. Every work definitely requires sus-
ceptibility to novelties and openness to new knowledge, of course, intertwined with tradition and dowry from our ancestors, and most of all, respect to the nature that always exhibits its power, usually when it is least desired. I indulge in learning continuously and discovering fields of new knowledge. And as I keep on finding out that my colleagues have the same philosophy, I get confident that our way is the right one. Decanter awards are an acknowledgement for my work as well as the confirmation of going the right way. Well, let me alter the statement right away – they are proofs that our team works splendidly and are a result of good cooperation and trust. Every
such acknowledgement also reflects satisfaction of connoisseurs who assess our wine at competitions, and finally the most important aspect, they bring satisfaction to end customers, whose numbers grow year by year all over the world. You see, Štajerska region wines are insufficiently recognisable abroad because in the past years we did not take enough effort to make them recognisable, or perhaps even quality enough. Another reason is definitely intense competition of producers from other European countries as well as world wide. Our company
exports most of wine to the Netherlands, Belgium, Germany, Australia and Great Britain. These days, first orders from Canada have started pouring in, besides, we continuously look for new ways for conquering markets world wide. At the present, our biggest customer is the neighbouring Austria, which is a consequence of our owners being a household name there. This year we have also increased our promotion on the home market, and we also aspire to hit the markets of Poland, former Yugoslav countries, Russia, and others.
Exceptional Experience My day turns beautiful the moment I feel you by me. You are a day, a minute, a moment of the day.
Dveri-Pax, d.o.o., PoliËki vrh 1, 2221 Jarenina T: +386 2 644 00 82, F: +386 2 644 00 83 office@dveri-pax.com, www.dveri-pax.com
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