a&s International Jan. 2015(Trial version)

Page 1

Jan 2015 Market update

Promises, Projects, and Politics— Asia’s Three Ps

Stabilizing the Region Taking a look back at 2014, a&s took a peek at how the Asian security industry has been impacted by several events over the past year, both good and bad.



BY Steve Chin

India: Land of Opportunities, in 2015 Over the past two years, India’s economy has been slow, mainly as a result of investments grinding to a halt due to the election.



BY Lisa Hsu

vertical Market

Turning Security Into Useful Management Tools at



Amusement Parks

Amusement park operators are constantly working to find better, easier, and more efficient ways to manage their premises. To that end, operators can be aided by a variety of security technologies, such as video surveillance, access control, RFID, and biometrics to crack down on ticket fraud, control crowds, and enhance the customer experience.

Singapore Holds the Smart Key to Success Singapore, one of the most innovative countries in Asia Pacific, is taking matters into its own hands.



BY Lisa Hsu

BY William Pao


Riding on Security Solutions to Safety P. While security products can help with theme park management, operators still rely on them for the original purpose that they were designed for: keeping premises safe and secure.

Seeing Opportunities in Japan

Japan, one of the largest economies in the world, is taking measures to hike itself back on the fast track to a thriving economy.



BY Lisa Hsu

BY William Pao


JAN 2015 ● www.asmag.com

Surveying Trends in the Security Integration Market In today's world, end users demand for expertise and interoperability, forcing system integrators to emphasize on seamless integration for optimal performance and automation. BY Farpointe Data




Jan 2015 pRoduct exploRation

New Prospects for Building Management and Security System Integration Combining security and building management gives an additional layer of information and operational capabilities. A growing number of network-based solutions will increase the benefits of building management systems and security integration.



BY Israel Gogol, Freelancer

Special RepoRt

Stepping Into

New Trends:


Video Surveillance in 2015

A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.



Samsung Techwin Sale Again Attests to Industry Consolidation Samsung Techwin was sold to Korea’s Hanwha Group, which adds another shock to the whole security industry.



BY John Shi

BY Eifeh Strom

SMaHoMe BuSineSS talk

The Upsides of Upselling

Upselling, a traditional business technique, has also found its way into the security industry. Through this, the markets have become much more prevalent, especially as the economy and technology continue to advance and evolve. BY Steve Chin



Smart Home In the US: Easier Access, Tougher Game The traditional home automation market, offering pricey and intelligent systems, is often ranked as high-end for luxury homes.



BY a&s SMAhome


Editor’s Note .........................P.18 JAN 2015 ● www.asmag.com

Corporate News ....................P.20 Products of the Month ..........P.28 Show Calendar ......................P.94

Show Spotlight .....................P.92 New Products ........................P.88 Companies in This Issue ........P.95 16

a&s International, published by Messe Frankfurt New Era Business Media Ltd., is a monthly professional publication for channel players in the worldwide electronic security industry since 1997. It updates importers, distributors, OEM/ODM searchers, system integrators and other product purchasers on product sources and identifies developments in CCTV, Digital Surveillance, Access Control, Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home Automation and other fields relevant to electronic security.

ISSN 1997-6267 中華郵政北台字第1571號 執照登記為雜誌交寄 Parson Lee Joseph Lee John Shi

Publisher & Managing Director General Manager General Manager


General Press Jill Lai Alf Chang Eifeh Strom Steve Chin William Pao Lisa Hsu Weiting Chen

New Year,

New Perspective


JAN 2015 ● www.asmag.com

wish everyone had an awesome New Year holiday. Right before year 2014 came to an end, Avigilon acquired ObjectVideo’s entire patent portfolio and licensing program, which brought a big impact to the industry. This is truly a smart merger and acquisition for Avigilon and ObjectVideo. Now, Avigilon has much more competitive analytics and their rivals have to pay them for licensing fees. By leveraging ObjectVideo’s patents, the company will easily compete against its rivals for upcoming projects around the world. However, I agree with some experts in the industry that the acquisition might have a negative influence on the industry. Video analytics has played a main role in a video surveillance system and will continue to in the future, especially for big data and the Internet of Things. Now, a company like Avigilon owns all the patents; it is not very likely that the company will share their unique ones with its rivals in the future. It will truly cause a major impact to the industry. In spite of this, in the beginning of 2015, a&s still presented a new year’s forecast for the security industry. Besides 4K and

Editor in Chief Senior Consultant Senior Editor Reporter Reporter Reporter Coordinator

as-pr@newera.messefrankfurt.com jill.lai@newera.messefrankfurt.com alf.chang@newera.messefrankfurt.com eifeh.strom@newera.messefrankfurt.com steve.chin@newera.messefrankfurt.com william.pao@newera.messefrankfurt.com lisa.hsu@newera.messefrankfurt.com weiting.chen@newera.messefrankfurt.com

Executive Designer Designer Designer

gaven.lee@newera.messefrankfurt.com mao.chang@newera.messefrankfurt.com arthur.wu@newera.messefrankfurt.com

Art Design

H.265, we explore what else is also trendy in 2015. To keep up with the latest trends in the industry, a&s will keep bringing new perspectives to the magazine. In this year, we will invite major distributors, systems integrators, and consultants from all over the world to provide their latest opinions and share their genuine stories in the business. While facing the fierce competition in the market, what’s really beyond the products? By exploring some business subjects, we hope to give readers some good role models in the business to secure their place among the competition.

a&s hopes to construct a healthy and promising outlook for the security industry in 2015! Hope you enjoy it!

Gaven Lee Mao Chang Arthur Wu

Circulation & Subscription

Michelle Shih



Corporate Management

Collins Yuan Thomas Pin Chihung Lee

Group Manager Account Manager IT Manager

collins.yuan@newera.messefrankfurt.com thomas.pin@newera.messefrankfurt.com chihung.lee@newera.messefrankfurt.com

Assistant Manager


Trade Fair Manager Manager Project Manager

peggy.wu@newera.messefrankfurt.com echo.lin@newera.messefrankfurt.com eva.tsai@newera.messefrankfurt.com


Jerry Wu Secutech

Peggy Wu Echo Lin Eva Tsai

International Advertising [Headquarters]

Juihui Lin Kay Yang Audrey Fang

Manager Operation Officer Coordinator

juihui.lin@newera.messefrankfurt.com kay.yang@newera.messefrankfurt.com audrey.fang@newera.messefrankfurt.com

[Branches & Representatives]

Bobbie Ferraro Carolina Pattuelli Tenzile Cavus Evris Consolos Muris Hadzic Manish Gandhi Iris Lai Y. C. Suh Takashi Komori Nguyen Thu Ha

USA/Canada Europe (Italy) Europe (Turkey) Europe (U.K.) Southeast Europe India China Korea Japan Vietnam

bobbie@globetrottermedia.com produzione@ethosmedia.it tenzile.cavus@asturkiye.com evris@kemainternational.com management@asadria.com manish@abcindia.biz iris.lai@newera.messefrankfurt.com ycsuh517@naver.com komori@asj-corp.jp project1@vietfair.vn

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, Taiwan Phone/886 2 2659 9080 Fax/886 2 2659 9069 Website/www.mfnewera.com Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s Asia (above published in English), a&s China, a&s Installer, a&s Solution, and a&s Taiwan (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions. For changes of address or subscription problems, contact us at mfne-circulation@newera.messefrankfurt.com Copyright© 2015 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers. Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

jill.lai@newera.messefrankfurt.com 18

In today’s world, sophisticated security end users demand for higher levels of expertise and interoperability, forcing systems integrators to emphasize on seamless integration to provide users with optimal performance and automation. BY Scott Lindley, President, Farpointe Data

Surveying Trends in the Security Integration Market


t is evident that the majority of security installations are becoming more and more complex. No longer content to monitor and manage separate access control, fire alarm, video surveillance, intrusion, and HVAC control systems, corporate security and technology managers want to consolidate and integrate various disconnected security and facility management systems. At a dramatically increasing pace, the IT department is leading the initiative, particularly given the trend toward convergence of physical and logical security systems. End user customers are demanding that their integrator or dealer understand their business and their infrastructure. Security dealers and integrators must quickly decide whether or not they want to be part of this new security paradigm or slowly wither away, providing traditional stand-alone solutions. With every new advance in the installation marketplace, dealers and integrators must again and again decide whether to keep pace. Successful implementations require greater technical knowledge of systems than ever before along with products that work together more easily, while simultaneously providing better ease of use to end users. Dealers and integrators who want to be positioned for continued success in this evolving marketplace need to choose not only the right products for any given installation, but align with manufacturing partners who will provide them with the best prospects for long-term success, manufacturers that heavily invest in both new scaleable technologies for their products and support programs for their channels.

A New Quid Pro Quo

JAN 2015 ● www.asmag.com

It used to be that the dealer or integrator that sold the most widgets earned “most favored” status from its manufacturers. Having that status resulted in recognition, special perks, and discounted pricing for those who delivered. However, in a direct reflection of the new realities of today’s security market, this simply isn’t the case anymore. It is not that manufacturers no longer appreciate top sellers or want to avoid rewarding them. It is because forward-thinking manufacturers know that their dealers and integrators have to stay on top of the latest technology trends in order to stay competitive. These


manufacturers want their dealers and integrators to succeed in a manner that will keep both the integrator and the manufacturer successful in the years to come.

Being Seamless is Essential

Scott Lindley, President, Farpointe Data

We increasingly hear that a major trend that will permeate physical access control now and for the forseeable future is the growing connection between physical security and IT security.

Reliance on proprietary technologies and platforms inhibits innovation, integration, and the assimilation of emerging technologies. Issues arising from proprietary technologies plague too many systems which is self-defeating for the security industry, and creates major problems for security dealers and integrators, hindering end users from having flexible, scalable security platforms that cost-effectively protect their people and assets. We increasingly hear that a major trend that will permeate physical access control now and for the foreseeable future is the growing connection between physical security and IT security. Because of this, there is growing demand by organizations for migration of computer-based systems to a common software platform or to standards-based platforms that can be easily and seamlessly integrated. Leveraging technology breakthroughs and a need for increased security, companies will also more rapidly adapt

Software Becomes Dynamic for Security Editor’s Note:

Software has become the main key to connecting multiple devices and giving control and command to the system. Due to the high market demand for software, we have observed a recent influx of new software companies, who provide software solutions with their unique sales proposition and pricing strategies. In the following, a&s featured three software companies from India, who provides solutions for video analytics, video management, and incident management, for increasing situational awareness in a security system.





om-Sur is a software technology to enhance surveillance, allowing review of hours of video in minutes, create standardized intelligent incident reports, and ‘gain’ from historical data. The software back-up video as screenshots remotely. Com-Sur also helps to prevent losses and reduce Ops., risks, improve business processes and sales, and solves crime faster. Through ease of review, Com-Sur makes it possible to ‘discover’ exceptions that cameras/VMS may miss. Besides, Com-Sur sets a global minimum standard of incident reports. This takes away the confusion of different incident report formats, and provides the additional benefit of delivering patterns such as what kind of incidents are taking place, on what days, time, location and so on. This enables corrective/preventive action.

JAN 2015 ● www.asmag.com

• • • • •

Works with existing and any camera/DVR/VMS Enables review of hours of video in minutes Enables creation of standardized intelligent incident reports Enables back-up of video as screenshots at 5 remote locations Enables sharing of many photos and related information as a ‘contact sheet’ • Enables creation of training material from videos


020Touch from 2020 Imaging is an intuitive, intelligent and integrated operative platform (I3OP) that brings businesses a common operative picture from different data sources and systems. The data source could be text, audio or video; the data system could be security, facility, or business management. 2020Touch is breaking language barriers and bringing the simplicity of smartphones into command and control applications. By being able to connect cameras, sensors, fire system, access control, lighting, HVAC, BMS, and even ERP into a single window and manage them by exception, by interfacing with maps, GPS, resources, mobile, and social media through a cloud-based architecture, by creating contextsensitive data flow for powerful visualization and collaboration, the platform is enabling proactive actions through situational awareness.

• • • •

Multi-touch gesture control that enables real world interaction Contextual navigation with integrated time, space, and location data Alert handling and incident management that is effective and efficient Intelligent video analytics for security, facility, network, and business management • Collaboration between operators, mobile devices, internet systems, and emergency services • Modular, scalable, and secure architecture built on open standards for seamless integration

Supplier: Hayagriva Software

Supplier: 2020 Imaging

URL: www.comsur.biz

URL: www.2020imaging.com


Magazine Provides In-depth & Unbiased Market Information Worldwide 3.



ideonetics’ Intelligent Video Management Software (IVMS) is based on a unified, monolithic architectural framework to capture and handle video and audio data over IP network in an efficient and elegant way, going way beyond what traditional ‘view-record-replay’ based DVR-like systems offer. Videonetics IVMS is scalable across multiple verticals such as city surveillance, enterprise surveillance, banking, retail, traffic management, etc., using the same video management software framework. It comes with the in-house intelligent video and audio analytics platform, and is deployable across multiple operating systems and hardware platforms. It can be seamlessly integrated with other Videonetics offerings like automated number plate recognition (ANPR) system, red light violation detection (RLVD) system, vehicle entry/exit monitoring system, and other traffic management applications; retail solution for business intelligence generation; face recognition, intrusion detection, crowd monitoring; and other typical video analytics applications, thus providing a homogeneous, one-stop solution. • Platform independent ─ any OS, any database, any browser, any storage, and ONVIF camera • Unified monolithic architecture ─ VMS, VA, and various vertical applications in single unified platform, single GUI • Scalable to unlimited camera support • N+0 redundancy support • Video digging ─ smart forensic analysis tool • Unprecedented system health monitoring & alarm management • Third-party integration for unified command & control Supplier: Videonetics URL: www.videonetics.com

For more information, please contact us at intl@newera. messefrankfurt.com or visit us at www.mfnewera.com


New Prospects for

Building Manage

and Security System Int

JAN 2015 â—? www.asmag.com




Combining security and building management gives an additional layer of information and operational capabilities. A growing number of network-based solutions will increase the benefits of building management systems and security integration. Even though the synergies between the two seem obvious, nonetheless, ownership issues are an obstacle to this integration. BY Israel Gogol, Freelancer


silver robot is seen gliding along the corridors of Akershus University Hospital (AHUS) in Oslo, Norway. AHUS is one of Norway’s “digital hospitals” and among other cutting edge technologies it also uses automated guided vehicles, small robots that travel the hospital using a virtual “track” that deliver supplies (e.g., linens, food, and medicine) from storage rooms to the wards and clear waste. The robots transport special containers weighing up to several hundred kilograms, free up personnel, and increase the hospital’s efficiency. However, unlike human employees, these robots can’t swipe an access card or press an elevator button. Technology came up with a solution: “The robots are guided by the hospital’s building management system (BMS) which is linked to our access control system. The access control system is in charge of opening the doors when a robot approaches, and operating the elevators to take the robots to the right floor,” described David Ella, CTO of AMAG Technology. This is an example of how integrating security systems with BMS can add an additional layer of information and management capabilities to answer More than ever, both security and operational needs. Currently today’s customers these integrations are popular in large campuses require that the like universities, hospitals, and large corporate systems they invest in headquarters. The connection between BMS and the security be able to integrate system is two-way. “Our products can see the alerts with other networkin the BMS system and trigger an alarm,” explained enabled platforms, Ella. For example, when a BMS sensor goes into such as BMS. alert (e.g., a heat sensor overheating), this can be converted to an alarm within the security system, Mitchell Kane, President, Vanderbilt Industries prompting security personnel to check if there is a fire. If a fire is detected, the access control system can open doors to make evacuation faster, or provide a report describing which employees are inside


The Upsides of

Upselling Upselling, a traditional business technique, has also found its way into the security industry. Through this, the markets have become much more prevalent, especially as the economy and technology continue to advance and evolve. In fact, it’s become an important part of day-to-day operations, and is far more common than people realize. BY Steve Chin

JAN 2015 â—? www.asmag.com


n the past, security has always had a very straightforward approach to business. Manufacturers create and produce for distributors who in turn move down the chain to systems integrators who than create the solutions for end users. It was all about box moving and quantity. Nowadays, with the induction of education seminars, value-added solutions, aftersales support, and market trends, channel players are moving away from traditional box moving to a total solutions package. From a business standpoint, the shift in the industry to a more total solutions orientated market is a sign of revitalization. Because of recent infrastructure


developments, integration, and technology advances, benefits for both sides of the sale are clear. In part, because of a renewed commitment to more direct customer relations, as well as more aftersales support, opportunities for upselling have become more and more prevalent. “Customers are much more in tune with how they can best leverage technology to

The Business Side of Security Upselling is a valuable part of the business and will continue to see developments, especially as more new players and new suppliers enter the industry. By furthering education prospects, technology advancement, and total solutions, the business strategy of upselling should continue to remain a part of the security industry.

solve specific application challenges and build more efficiency in their daily operations. They no longer just tell a systems integrator ‘I need video surveillance’ and leave it up to the SI to install a system of their preference,” said Matt Powers, VP of Global Technology Marketing at Anixter. An equally crucial result from this has been

When it comes to security, a&s has always put more of a focus on the markets, products, and industry sides. However, the business part of security can be just as important, and definitely another place of focus. With the business side of security having just as much to do with the growth and development of the industry as the technological and product advancements, by further evolving the business part, the industry will always have a bigger opportunity for growth. Not to mention, with the recent acquisitions of Tri-Ed by Anixter and the selling of Samsung Techwin to South Korean conglomerate Hanwha Group, it is becoming obvious that focusing more on business moves like mergers and acquisitions can provide ample opportunities for companies in this industry to grow. Overall, the business side of security is an interesting and new angle to focus on. Standing more in the shadows when compared to the other sides of the industry, it should definitely be placed on the same level of importance. As the trend continues with traditional box-moving shifting to a more total solutions package, the business side of things will become more and more important.

in establishing more direct channels all the way down the supply chain. By maintaining closer relations with users, integrators, and distributors alike, it has created more opportunities to fuel growth in the industry. As Rüştü Arseven, GM for Tesan further emphasized, “Contact directly to the customer will always be helpful in upsells. It shows how to find potential customers and creates interest in our brands. In educating the customer about the advantages of total solutions, it extends the aspects of anticipation and information found on the partnership level.”


Stepping Into

New Trends: Video Surveillance in 2015 A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.

BY Eifeh Strom

The MarkeT aT a Glance In 2014, video surveillance accounted for approximately 53 percent of the total market share (US$13.5 billion) in terms of global physical security product sales, according to Memoori Business Intelligence. Double-digit growth has been the norm in the video surveillance market over the last decade, and analysts at IHS forecast similar growth in the new year, predicting more than 10 percent growth in 2015. Furthermore, Marketsandmarkets has predicted that the global video surveillance market will reach roughly $42.1 billion at a CAGR of 17 percent for the period 2014 to 2020, with the IP system market expected to grow at a CAGR of 23.5 percent during the same period. Rising crime rates, an increase in terror attacks, and growing security concerns all are contributing to this growth.

Who Reigns Supreme? IP vs. Analog

JAN 2015 â—? www.asmag.com

The move to IP is no longer so much a trend as it is simple fact: New installations are going IP and many analog users are upgrading to network-based solutions. With that said, does that mean that IP has finally taken over analog in video surveillance? The answer is yes and no. In terms of revenue, IP sales have surpassed analog sales; however, in terms of quantity, analog shipments still outnumber those of IP. This is poised to change, with analysts believing that IP shipments will take over analog by the end of the decade. Evidence of this shift can be seen in markets like Latin America where the overall market — one that is heavily focused on


analog — is now leaning toward IP equipment for the first time (by supplier revenue), according to a report by IHS.

Asia Leads the Way In the world of security, Asia has had a tendency to be a step behind when it comes to the most up-to-date technologies. In the coming years, though, APAC is forecast to be the fasting growing region for IP video surveillance globally at a CAGR of 44.3 percent during the period 2013 to 2020, according to a report by Allied Market Research. The report also pointed out that North America is expected to experience the highest share in the IP video surveillance market by 2020, predicting that the continent would be the highest revenuegenerating segment with a value of about $19 billion in 2020. However, China is estimated to have been the largest


Turning Security into Useful Amusement park operators are constantly working to find better, easier, and more efficient ways to manage their premises. To that end, operators can be aided by a variety of security technologies, such as video surveillance, access control, RFID, and biometrics to crack down on ticket fraud, control crowds, and enhance the customer experience. The ultimate goal is to bring more visitors and generate higher revenue streams. BY William Pao

JAN 2015 â—? www.asmag.com


rom Magic Kingdom to Lotte World, Disneyland to Six Flags Great Adventure, theme parks are a huge global business frequented by throngs of adults and children every year. According to market research firm IBISWorld, theme parks in the U.S. have seen a compound annual growth rate of 4 percent over the five years up to


2014, in which total revenue was estimated at US$15.4 billion. Meanwhile, there were 215 million visits to the world’s top 25 amusement parks last year, up 4.3 percent from 2012, according to the Themed Entertainment Association and AECOM’s global attractions attendance report. With so many people visiting parks each day, operators are faced with the need to make day-to-day operators more manageable, efficient, and cost-effective. Issues facing operators, such as ticket fraud, crowd control, and customer experience improvement can now be addressed through ever-advanced technologies such as video surveillance, access control, video analytics, biometrics, and RFID. While these products are traditionally for security purposes, they can also help operations achieve better management, which ultimately leads to increased visitations and revenue.

Management Tools at

Clamping Down on TiCkeT FrauD A horrific problem that theme park operators constantly need to deal with is ticket fraud, which can cause serious damage to their revenue and earnings. Fraud may be in the form of people paying counterfeit currency, charging stolen credit cards, writing fake checks, or using false identity. “Some visitors try to pass their annual tickets on to

Roland Feil, Director of Sales, Dallmeier electronic Pieter van den Looveren, Manager of Marketing Communication for Video Systems, Bosch Security Systems Sujan T.V. Parthasaradhi, Director of Biometric Applications, Lumidigm Larry Bowe, President, PureTech Systems



or amusement parks, they deal with several types of security concerns. The first is the protection of premises from various harms. “As like any pubic commercial business, threats that have the potential to prevent or hinder the achievement of objectives that the business needs to perform, for example processes to keep the business financially safe and compliant from potential threat

sources, can range from vandalism, terrorism, criminal activity, and asset loss and safety,” said Pedro De Jesus, Channel Manager for Security at Gallagher. Another concern is ensuring the safety of visitors, some of whom may enter or exit rides from the wrong side or wander off to restricted areas. Locating missing children or members of a group is another primary focus. To address those concerns, security products and solutions are deployed, offering vital and much needed assistance to operators as they strive to build an overall safe environment.

Preventing Child AbduCtion And theft Video surveillance plays a vital role in keeping amusement parks safe, especially when it comes to detecting and deterring crime. “A premier form of electronic surveillance, video provides real-time monitoring of situations, both at the location

Riding on Security Solutions to Safety BY William Pao

While security products can help with theme park management, operators still rely on them for the original purpose that they were designed for: keeping premises safe and secure. Products and solutions, such as video surveillance, access control, and RFID can help operators achieve their security objectives.

JAN 2015 ● www.asmag.com


and remotely,” said Craig Dahlman, Director of IP Camera Products at Pelco by Schneider Electric. “Video security is a proven solution that can offer a complete answer for protecting customers, co-workers, and employees while additionally offering a watchful eye over property.” Cameras are installed at various points in the park as well as at entrances to prevent various crimes, such as child abduction, although the mere presence of cameras should serve as a deterrent. “Visible installation of cameras and the knowledge that there is a video surveillance system is mostly sufficient to repel potential kidnappers,” said Roland Feil, Director Sales at Dallmeier Electronics, adding that high-definition cameras offering crystal clear images can also help investigate theft and shoplifting, which can be quite rampant at theme parks. Another important value of video surveillance is it can help operators request the necessary compensation should something happens. “It provides indisputable documen-

tation of an event. While serving as a visual deterrent to crime, it gives park managers and security and safety professionals the tools they need to validate liability claims,” Dahlman said.

Video surveillance provides indisputable documentation of an event. While serving as a visual deterrent to crime, it gives park managers and security professionals the tools they need to validate liability claims. Craig Dahlman, Director of IP Camera Products, Pelco by Schneider Electric

Pedro De Jesus, Channel Manager for Security, Gallagher

Craig Dahlman, Director of IP Camera Products, Pelco by Schneider Electric

loCAting lost visitors Tracking lost children or members of a group over a large space like theme parks can be a daunting challenge. RFID, which entails communications between a tag and a reader, can be utilized for this purpose. “It keeps children safe by determining where the child last used the RFID credential. The child's credential can also be programmed not to work without being tagged in tandem with the parent's credential,” said Scott Lindley, President of Farpointe Data. RFID not only can track lost visitors but also park employees as well. “They can be used to track lone workers, perhaps maintenance workers working in remote parts of the park outside of opening hours, to ensure that staff are accounted for and located, so emergencies can be spotted more quickly,” said John Davies, MD at TDSi. Better yet, RFID can be integrated with other technologies, such as video analytics, to offer visual verification of the missing person. “Passive RFID tags can allow wearers to be tracked at specific portals throughout the park. While passing through those areas, images can be logged to validate the wearer’s location,” said Larry Bowe, President of PureTech Systems. “On a more advanced level, the use of active RFID tags or small GPS transmitter could allow map-based tracking throughout the park and provide the ability to instantly swing a PTZ or zoom a high-resolution fixed camera directly to the child or person in question.” When looking for lost visitors, every second counts. Video surveillance technologies nowadays have video forensic capabilities that enable quick retrieval of critical video data. “With metadata, which adds sense and structure to video surveillance, it is possible to immediately retrieve the correct evidence of hours of recorded materials in a couple of seconds,” said Pieter van den Looveren, Manager of Marketing Communication for Video Systems at Bosch Security Systems. “Today’s video forensic tools can include details on age, clothing color, gender, and even geographic vicinity, allowing a user to literally enter a video search looking for a ‘small male child, wearing a red shirt last seen in the area of a particular ride during a specified time frame,’” Bowe said. “Video clips meeting these requirements can be quickly provided to security for a timely analysis.”

deteCting susPiCious objeCts

John Davies, MD, TDSi

While the technology is nothing new, detecting unattended or suspicious items by way of video analytics continues to be a popular application for theme parks, which might be targets for terrorist attacks. “With the help of modern video content analysis, it is possible to issue an alarm if any objects remain


Promises, Projects, and Politics –

Asia’s Three Ps Stabilizi

Taking a look back at 2014, a&s is taking a peek at how the Asian security industry has been impacted by several events over the past year, both good and bad. It was an especially up-and-down year, as everything from political climates to infrastructure development has had an impact on the market. Another point of emphasis is a steady influx of projects, and how Asia is finally taking note of security. BY Steve Chin


raditionally, the security industry in Asia has always been a little bit behind the Americas and Europe in terms of technological advancements and adoption. One reason for this is that Asia is a bit of a unique region — there is a broad spectrum of different countries with many different levels of advancement, development, and demands. With Asia shaken up by a number of incidents and events that have happened across the year, the region has experienced both improvements as well as setbacks. In all, stability has been gradually settled; however, when put under a deeper scope, there are still more questions than answers to be found in terms of future expansion and demand.

Looking Back

JAN 2015 ● www.asmag.com

Fro m t h e e l e c t i o n s a n d changes in government in India and Thailand, to social upheavals in Vietnam and H o n g K o n g, t h e p o l i t i c a l climate has had profound impac ts on the economic scale both in terms of security and as a whole. Natural disasters and other accidents have also played a role, as ever ything from typhoons battering the Philippines to the two Malaysian Airlines tragedies also having e c o n o m i c c o n s e q u e n c e s.


In all, 2014 was an eventful year, and changes are on the horizon. On the overall scope of things however, Asia is still one of the most important markets fo r t h e s e c u r i t y i n d u s t r y. With many advancements in technological infrastructure as well as global and domestic investments, many countries have started focusing on more advanced security solutions as well as upgrades from past conventional ones. It’s also an interesting note on how some Asia markets have reacted

India GDP Growth:

5.0% in 2013

Indonesia GDP Growth:

5.8% in 2013

ng the Region

GDP Growth of Emerging Countries* in Asia

Emerging countries in Asia are pacing the way for development in the region, with a few developing at incredible rates.




7.7 5.8



LAOS 4.7







5.4 5






Source: World Bank and tradingeconomics.com *Emerging Countries according to IMF


GDP Growth of Developed Countries in Asia

China GDP Growth:


2 4 have 6 8 10 Many developed0 countries experienced some surprisingly slow growth when compared to the developing countres of Asia.


in 2013 Vietnam GDP Growth:

5.4% in 2013

2.7 2.9









3.9 1.7








Source: World Bank and tradingeconomics.com

Thailand GDP Growth:

1.8% in 2013

Malaysia GDP Growth:

4.7% in 2013

Australia GDP Growth:

2.7% in 2013



Over the past two years, India’s economy has been slow, mainly as a result of investments grinding to a halt due to the election. However, all this has changed since Narendra Modi was elected as the new prime minister last year. Since Modi came to power, foreign and local investments have been positive, with expectations for further economic growth in the next two years, and opportunities for the security industry in growing project demands. BY Lisa Hsu

India: Land of Opportunities,

IN 2015 B

JAN 2015 ● www.asmag.com

efore the election in 2014, foreign investments were slow due to investor hesitation and uncertainty in what the new government would bring. Now, Prime Minister Narendra Modi’s plans to build 100 smart cities and increase the speed of project clearances has resulted in positive foreign and local investments. Combined with the prospect of rate cuts, GDP growth is still likely to rise to 6.4 percent in 2015 from 5.6 percent in the previous year. The government’s reform agenda to revive economic growth in the country


includes increasing foreign direct investment in the insurance sector from 26 percent to 49 percent, which is predicted to result in US$6 to 8 billion in capital inflow, and to amend archaic labor laws to reduce regulatory interference while coaxing employees with more benefits, whilst also promoting the “Make in India” campaign. As having the largest private-public partnership (PPP) market in the world, 3P India will be implemented to introduce more PPPs into the mainstream of project execution, as well as plans to upgrade infrastructure in 500 urban areas. Along with this, land purchase rules will be changed to allow for easier acquisition of land for infrastructure and industrial projects. India’s GDP advanced to 5.3 percent in the third quarter of 2014, Barron’s Asia forecasted India’s economic performance in 2015 to continue optimistic growth as new Prime Minister Modi brings in higher private sector investment. To further boost GDP growth, the government also plans to introduce value-added tax (VAT) that can replace more than a dozen taxes that increase incentives for corruption, which will add another 1.7 percentage points to GDP growth if successful. With the implementation of all of Modi’s reform agenda, the next few years for India will be very promising.

“Today, India has an elected new government with a good majority in the upper house of parliament to help and take firm policy decisions. This will attract foreign investments and help the economy to pick up quickly. Signs of improvement have already started, I believe within a year, we can see a clear shift,” said Anil Dhawan, Chief Executive of DB Secure Solution. According to an industry expert, with the help of the new government, dramatic changes can be seen, and opportunities will open up for big cases. 2015 will be a very promising year for various security members due to the political situation, which will help generate more businesses.

HigH Security AwAreneSS Criminal activity is the main driver for security’s growth, not only in India, but the whole of South Asia. The tragic

Santosh Pillai, Director & CTO, 2020 Imaging Maulik Shah, CEO, Facility Security Division, Autocop Sudhindra Holla, Country Manager, India, Axis Communications Anil Dhawan, Chief Executive, DB Secure Solution Ashutosh Fotedar, Assistant Sales Manager, Tamron India


Singapore Holds the Smart Key to Success Singapore, one of the most innovative countries in Asia Pacific, is taking matters into its own hands. With the economy and political issues that have pushed the country to further employ automated systems, Singapore is at the forefront of smart technology. BY Lisa Hsu


Basic Introduction Population: 5.5 million Land mass: 718.3 square kilometers GDP per Capita: US$55,183

JAN 2015 â—? www.asmag.com



ated as one of the top places in the world to do business, Singapore is home to many multinational company regional headquarters. With an Englishspeaking environment and highly developed infrastructure, Singapore is an ideal country for companies to expand to other Southeast Asian nations. As a hub of the Southeast Asian region, the country is famous for a high level of technology adoption. In recent years, its trend migrates to smart and intelligent technologies in the Singaporean security industry. The foreign worker policy has further pushed Singapore’s adoption of new technology to help reduce manpower and save cost on human monitoring due to the tight labor market. Both government and commercial projects are growing in recent years, employing additional use of smart technology. According to Rick Huang, Business Development Manager at Alstron, the government is looking at using cameras with suitable back-end VCA solutions to improve productivity to replace labor intensive jobs like traffic monitoring and illegal parking. Ken Lee, Director of Operations, KZTech, explained, “there are already many analytical software companies entering the market, and projects releasing from both commercial and government sectors are putting VCA as part of the package.” “In the low-end market, it is obvious that the customers are after box solutions, where packages offer hardware with software solutions. While in the high-end market, the end users are after value adding through application driven products (surveillance) where they have the freedom to choose applications for their video centric operation needs,” said Sunny Kong, Director of Sales for APAC at Milestone Systems.

Smart SolutionS for ProjectS A “smart” solution conceptually is a breakthrough for energy conservation, management, and monitoring in buildings and campuses through a mean of enhancing energy efficiency, data center reliability, comfort and analytics, according to Kenneth Tsang, Director of R&D and Technical Services, Video & Situation Intelligent Solutions for Verint Systems.

Transportation There are a number of promising projects rolling out in recent years using smart technology. They can be seen in various verticals, one of which is transportation. Recent projects include use of surveillance and custom software solutions to detect illegal parking in pickup areas along mass Stella Neo, GM, CSO-Singapore, rapid transit (MRT) stations. Surveillance Bosch Security Systems solutions with smart software are being implemented to detect speeding cars, and detect over height vehicles that are entering height restricted areas. The transportation sector has also incorporated smart systems in projects as tourism continues to grow in Singapore due to the opening of Integrated Resorts to attract more visitors. Changi Airport has access control systems and hundreds of Derek Yang, Asia Business intelligent card readers by CEM Systems Manager, Hikvision Digital Technology from Tyco Security Products implemented that support smartcards and fingerprint biometrics. An intelligent building security system was also deployed that is integrated with the Singapore Airlines Human Resources SAP system, an interface with the existing visitor system and digital video surveillance/ DVR systems integration. This leads to opportunities for smart security solutions when Terminal 4 of Changi Airport finishes Joshua Kwai, Group CEO, JK construction in 2017. Consultancy Holdings Group

Smart Buildings Demands for security products in smart buildings are likely to feature full integration and automation, while able to provide time efficient incident management. Low maintenance cost, easy-to-use manageable systems, remotely controllable systems


Seeing Opportunities in Japan Japan, one of the largest economies in the world, is taking measures to hike itself back on the fast track to a thriving economy. Despite sluggish growth, the Japanese security market still remains full of potential and opportunities in certain verticals. It might be difficult to see a substantial growth in Japan lately; however, rising awareness toward security will help the country’s security industry grow steady. BY Lisa Hsu

Basic Introduction Population: 127.1 million Capital: Tokyo Land mass: 364,485 square kilometers

JAN 2015 â—? www.asmag.com



ith a projected GDP growth of 1.5 percent for both 2014 and 2015, according to PricewaterhouseCoopers, Japan’s production and consumption rate remained sluggish, which is likely to weigh on economic growth. Despite low growth rates, Japan remains the world’s third largest economy. Shinzo Abe in his second term as Prime Minister of Japan has implemented economic policies known as Abenomics, which is expected Chris Cheung, GM, Hong Kong/Japan/Mongolia, Axis to revive the slow economy. The Japanese government offers Communications incentives to certified global companies, including tax breaks and patent fee exemptions, to replenish the economy as foreign investments flow back into the country.

Japanese security Market continues to Grow Depsite the economic slowdown, Japan’s security market has stayed near consistent over the past few years. “My feeling is this year is better than last year, but not enough to sustain growth,” said Seiichi Kido, CEO of KT Workshop. According to Sumio Seiichi Kido, CEO, KT Workshop Kanenobu, President of NetCam Systems, there were less projects for companies to work on in 2013, especially big projects that one would typically work on for four or five years. However, this has improved in 2014, with gradual growth for various verticals. Security projects in government buildings, food factories, and solar power plants have increased most significantly lately.

Growing Construction Sector, Led by Government Projects The construction industry is one of the core industries in Japan, accounting for approximately 10 percent of Japan’s GDP. In 2014, private residential investment rose by 2.7 percent quarter-onYasuo Nagase, Advisor, Lock System quarter, and public investment was up by another 6.5 percent quarter-on-quarter. Among the construction sector, office buildings and data centers are some projects that are trending in the security industry, noted Satoshi Obata, Manager of Sun System Supply.

Security in Food Processing Factories Gains Traction Ensuring food safety during processing has become an essential focus of Japan in the past few years. “There is an emerging growth in the manufacturing segment due to the increasing need on enhanced visibility on food processing standards Sumio Kanenobu, President, NetCam Systems by manufacturing plants,” said Chris Cheung, GM for Hong Kong/Japan/Mongolia at Axis Communications. A pesticide contamination incident in a food factory in 2013, and the food scandal last year that originated from a Shanghai factory, which resold expired meat to food industries all over the world, including McDonald’s in Japan, has forced the country to pay closer attention to its food security, and increase security measures in industrial sectors. “The performance of McDonald’s in Japan dropped sharply due to the food scandal. Food processing companies have rushed in to install surveillance in their factories,” said Kido. In 2014, Japan was rated by the Economist Intelligence Unit as the third highest country

for quality and food safety, with a global food security index rating of 79.3, dropping slightly by 0.3 compared to the previous year. The country is determined to maintain their high food quality and safety status by implementing security measures to regulate food processing. “In the food factory, surveillance cameras which have high resolution and high frame rate can prevent malicious mischief such as contamination and mixture of foreign substance or poison,” said Kanenobu. Not only is surveillance used to detect and prevent crime, it is also used to show evidence that the factories are running under regulation and are functioning properly. “They need to understand the movement of working people in the factory as a flow line. We recommend an omnidirectional camera with fisheye lens in this field for their demand,” said Sony.

Strengthening Power Plant Security Originally, Japan’s energy policy was for nuclear power to contribute from one third of electricity generation to one half by 2030, however after the nuclear disaster at the Fukushima power plant in 2011, Japan is turning to renewable energy to supply power in the country. The Basic Energy Plan, which sets policies for the next 20 years, while has not fully eliminated nuclear power, will call for expanded use of renewable energy. Along with the investment of renewable energy


Things in Transmission You Need to Know Before Project Design

W BY Alf Chang

ith HD surveillance becoming increasingly popular, transmission that supports surveillance has also become critical. The format and medium of transmission ultimately dictate the quality of the images transmitted. In general, the format and medium of transmission can be divided into three categories:

1. Analog Wire Transmission Analog transmission mediums include coaxial cable, UTP cable, and twist cable.

2. Digital Network Transmission Digital transmission mediums can be divided into wired and wireless. Wired transmission mediums include telephone lines such as ADSL, coaxial cable such as cable modem, twisted-pair lines, and fiber optic. Wireless transmission often employs radio waves or microwaves. The most common formats include Bluetooth, WSN, Wi-Fi, Wireless WAN/ LAN, WiMAX, as well as mobile communications such as GSM, GPRS, and 3G.

3. Fiber Optics Fiber transmission can now be divided into analog-analog conversion and analog-digital conversion. Transmission is done via the coder/ decoder, which digitizes the analog signal from the video surveillance camera. The digitized signal is then transmitted via fiber to a fiber receiver and is converted back to analog via the analog-analog or analog-digital converter. There are many types of transmission. Regardless of what the frontend or backend devices are, the most important thing to remember is “bandwidth.”Today, the only way to resolve the bandwidth issue is the use of “fiber optics,” which does not weaken over distance.

Things To Know AbouT Fiber TrAnsmission

JAN 2015 ● www.asmag.com

A fiber implementation should be based on the functions and equipment needed. In principle, fiber transmission entails point-topoint connection and includes the following types: Star Topology: Transmission begins at the center and spreads out to different directions to connect the nodes. In a fiber architecture, the star topology is the most commonly used due to its simple structure and ease of deployment.Common applications: Video surveillance, access control, intrusion alarms, and perimeter intrusion detection. Tree Topology: Based on the star topology, this topology got its name due to its


April 28-30, 2015 Taipei, Taiwan

secutech Visitor Registration! www.secutech.com/registration/en tree-shaped architecture. In fiber transmission, the tree topology is often used in larger projects and is more complex. When designing an implementation based on the tree topology, the special characteristics of fiber transmission must be taken into consideration.Common applications: Video surveillance. Ring Topology: In fiber transmission, the ring topology is often used for system backup. Common applications: rail surveillance and city surveillance. T-Bus Topology This is an architecture that targets specific needs, and its structure is more complex. Things to look for during implementation include scalability for the future. Common applications: access control, intercom, video surveillance, and data collection in smart homes. Serial Topology This is usually designed for daisy-chain connections. It is simpler in structure and is easier to be installed in projects. Common applications include access control and PLC. These topologies and equipment used may be combined or designed freely according to the user’s needs, yet implementation must take many factors into consideration including transmission distance, the situation at the site, applications and integration, system demands, scalability, and cost. secutech 2015 will showcase various transmission products supporting the above-mentioned standards and formats. It will also feature seminars on the latest technologies and trends to provide a one-stop shop on all you need to know about transmission. To find out which transmission players will be at the show, please check our website at www.secutech.com.


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