CONTEMPORARY HOME
by Asiatic London“ Creativity is the heartbeat of our company “
Sharon Kelaty
Our Story
Our journey began in 1960, when Soli Kelaty founded Asiatic Carpets. He started out by supplying oriental carpets to retailers in and around London, working out of his van and garage. Soli moved into his first premises in Finchley in 1962 and began specialising in Indian & Chinese carpets as well as Persian goods.
Soli’s daughter Sharon joined the family business in 1985, the father-daughter team propelled Asiatic into an integral market-leading brand. The company continued to grow, quickly opening a Beijing o ce, which enabled Asiatic to lead the way in standardising products and delivering in volume. In 1994, Soli’s son Freddy, also joined the family team.
With a background in Art & Design and a drive to deliver the best quality, Sharon introduced a new modern style, incorporating techniques learned from traditional rug making. As the desire for fashionoriented ranges increased Asiatic introduced the first of the modern Chinese collections in 1998, and we quickly became recognised as leaders and innovators, a position proudly held to this day. In the same year, we also launched our first machine-made collections, an innovative production process that continues to develop new and unique finishes. Innovation is at the core of our ethos. We continually invest in research and development to create rugs that not only meet but also exceed the evolving needs and preferences of our customers.
Our unwavering dedication to quality is the cornerstone of our success. Each rug we produce undergoes rigorous quality control measures to ensure it meets our exacting standards. We have honed our expertise to deliver the finest quality and service to our customers. Our legacy in the rug industry is a testament to our commitment to craftsmanship and innovation.
With a rich history and a deep well of knowledge spanning generations, Sharon and Freddy continue to lead a talented team of designers, artisans, and marketeers to transform their family legacy and artistic vision into exquisite rug collections.
Our Values
At Asiatic, we are commited to creating beautiful rugs. We seek to provide our customers with exceptional products and services. Over the last 60 years we have built a reputation for consistancy, integrity and reliability, based on the enduring values that continue to guide us.
Quality
Our rugs are meticulously crafted using quality materials, honed techniques, and cutting edge technology, ensuring that each and every rug made is worthy of carrying our name.
Creativity
Combining innovative designs, meticulous craftsmanship, and a keen grasp of market trends, our rugs have garnered praise from interior design experts for our forward thinking developments and found homes in prestigious projects and retailers of excellence worldwide.
Service
Our team of experienced professionals brings a wealth of industry expertise, with years of rug know-how, enabling us to understand your unique requirements and customise our services to perfectly align with your needs.
Craftmanship
We collaborate with the best manufacturers in the rug capitals of the world, nurturing partnerships with skilled artisans and preserving the tradition of handcrafted textiles, as well as working with great producers of power loomed rugs.
Sustainability
As part of our core values, we prioritise the creation of highquality rugs that stand the test of time while also embracing our responsibility to expand our range of environmentally conscious options, we continuously look for new innovation. Our collections incorporate fibres from sustainable and natural sources such as wool, PET, Sisal and Jute. This year we are debuting Romy, our first-hand tufted collection made from recycled bottles. We maintain complete transparency throughout the production of our rugs, ensuring clarity about the materials utilized, techniques employed, and even the packaging choices we make. All of our rugs are transported from the factory to the customer’s door in recycled and recyclable plastic packaging. In doing so, we are playing our part in closing the loop on plastic waste and combating climate change.
Ethical Approach
Ethical compliance is at the core of our operation, and we work tirelessly to ensure we make a positive impact on the lives of our craftsmen, colleagues, and the environment. We approach our production with respect for the individuals who make it all possible, recognising their invaluable contributions throughout every step of the process. Through our strong relationships with factories across the world, we are able to support communities and preserve ancient rug making traditions.
All of our suppliers are audited on a regular basis to ensure our standards for labour rights, health, safety, and environmental performance are upheld. This guarantees that working conditions are not only safe but also transparent and verifiable, ensuring the wellbeing of all individuals involved in the production processes are protected.
At Asiatic, we are constantly striving for improvement and continuously working to find new innovative ways to produce ethically and sustainably for a better future.
Techniques
Handcrafted rugs are a testament to the timeless artistry and skill of weaving techniques passed down through generations. We continue to incorporate traditional weaving methods in the production of our rugs, using the knowledge and skills of our partners in the weaving capitals of the world. Each country has their own respective styles and defining characteristics; for example, India is the world leader in handtufted wool, while Turkey specialises in power loomed production, having invested in the latest machinery.
Hand Carved
This technique adds height and definition to specific design elements, creating a three-dimensional effect. Our rug makers use specialised tools to carefully cut and sculpt the rug’s pile, varying the pile height to accentuate details and produce a textured appearance. The result is a unique and beautifully textured floor covering that adds depth and sophistication to interior spaces.
Hand Tufted
This is a more affordable alternative to hand-knotted rugs. The quality and price depend mainly on what quality of fibre is used. Hand-tufted rugs are made using a tufting gun, a handoperated tool that punches strands of yarn into a stretched canvas. The design of the rug is stencilled onto the canvas and the weaver fills in the pattern with the appropriate colour of fibre, just like painting with numbers. These yarns are secured with latex glue and finished with a cloth back for a neat appearance. This type of construction gives a nearly unlimited variety of patterns, colours, and textures. The most common yarn types are wool and viscose.
Hand Woven
This is a precise manual weaving technique that can produce shaggy rugs, flatweaves, or piled rugs. The main yarns used for this type of construction are wool, polyester, and cotton. Sometimes also known as handloom rugs, the basic premise of the weave is to intersect vertical warp threads with horizontal weft threads. To create the pile, the fibre is wrapped around a special rod during the weaving process and then cut to ensure an equal pile height. Designs tend to be more limited due to the linear nature of the weaving process.
Table Tufted
This is the technique of making rugs by hand using a special machine that looks like a large sewing machine. The machine has a needle that inserts yarn into the base cloth to create a loop of cut pile.
Power Loomed
This is the most affordable rug construction, it is most commonly associated with synthetic yarns like polyester and polypropylene. Rug patterns are held on computers, which control the design, colour and texture, so there is little chance of error in production. Modern machines are capable of creating highly complex designs, but there are production restrictions. In a machine-made collection, the rugs are restricted to a particular set of colours so that the machines can run at maximum efficiency. Common machine types include Wilton and jacquard looms.
Printing
In digital rug printing, a computer-controlled printer applies coloured ink directly onto the rug’s surface, translating digital design files into vibrant patterns. This technique allows for highly detailed and complex designs with a wide range of colours and shades. The digital process offers greater flexibility and speed compared to traditional methods, enabling manufacturers to produce customised and on-demand designs. Additionally, digital printing reduces waste by eliminating the need for physical design plates or screens.
Materials
Picking the right fibres for your rug is a key factor in performance and consumer satisfaction. There are many things to consider like cleanability, durability, softness, colour retention and more. Synthetic fibres often come out as top performers but lack the unique natural beauty that wool has. The following explanation will help you choose based on your needs.
Wool
This is the most commonly used natural fibre in rug production. It is naturally flame retardant, durable, warm in winter and cool in summer. Wool takes on colour well and is naturally resilient to wear. Wool rugs will shed fibres although this will reduce with time, it helps to keep your rug looking fresh for many years. Wool is relatively easy to maintain and only needs regular vacuuming. It can be shampooed for a deeper clean.
Cotton
A soft yet strong fibre, it holds dye which results in a brighter colouration. Cotton is a relatively easy care, low maintenance option for lighter constructions.
Jute
This is a popular eco-friendly and cost-effective fibre. It is a relatively soft fibre, so not as durable as wool or synthetics but gives an organic look and is easy to style. It can be combined with other fibres to add texture.
Sisal
This is practical and durable, ideal for entrances and hallways. It can be combined with other fibres to add texture.
PET
This yarn is manufactured from recycled plastic, it is highly durable and is the ideal fibre for outdoor rugs. Colours can vary from batch to batch due to the mixed origin of the base fibre.
Viscose
A super soft, shiny and luxurious looking fibre, it is often used to add sheen and lustre to natural fibre rugs. It is most suited to low traffic areas of the home as it has low stain resistance and will absorb moisture.
Polyester
A soft and shiny yarn that is highly versatile. It is used in a wide variety of styles from shaggy to flatweaves. It is moisture, stain and abrasion resistant so ideal for the busy areas of a home.
Polypropylene
A great value synthetic fibre that is at the forefront of yarn technology. It can be spun or dyed in many ways to create thick shaggy rugs; bolder, more colourful rugs or fine classic looks. It is soft to the touch but is highly stain resistant, nonshedding and easy to clean.
Asiatic Loves
At Asiatic our dedicated team has poured their heart and soul into our latest collections. We are proud to showcase a handpicked assortment of designs that have earned the seal of approval from our experts.
Halo
“The Romy collection is hand tufted with an innovative fibre made of recycled bottles. New to the market, and a testament to our unwavering commitment to our planet.Romy engulfs a room with a burst of colours, adding layers of textures, lustrous like viscose and equally soft like wool.”ns
Freddy Kelaty, COO“The Halo range encapsulates our brands spirit of creativity, with a state-of-the-art transitional e ect as the shiny viscose border softens towards the centre revealing graduating tones in multiple pile heights. Halo is a manifestation of our brand’s drive to continuously redefine the norms in rug design, creating staple collections that inspire trends in modern interior design.”
Sharon Kelaty, CEORomy
Canvas
“Matrix Signature has an unique and minimalist composition of bold, abstract shapes coloured in a rich and distinctive mid-century palette; and enhanced with gentle fluid lines of plush over-tufted viscose.”ns.”
“In our Canvas rug collection, this choice stands out as a true masterpiece. Transforming any space into a dynamic canvas, this rug, reminiscent of a Matisse painting, uniquely combines fine and chunky yarns for an exquisite high-low texture.”
Matrix Signature Noah
“Noah’s undyed yarn and stunning timeless design create a warm and inviting atmosphere. A step back to nature with subdued tones and textures derived from nature’s own unique imperfections.”ns
Hayley Thornton, Buying Director Steve Crooks, Sales Director Clare Ellidge, Design ManagerDiscover Our Signature Looks
With over 65 years of dedicated design, we have created some of the most iconic looks and techniques that have left a distinct mark on the world of interior design. These are the designs that encapsulate our brand’s essence, the very creations that have earned us recognition and acclaim.
We hope you’ll not only discover the allure of our signature looks but also gain insight into the heart of our brand. These collections are more than just rugs; they are a testament to our passion for style and our unwavering commitment to providing you with the very best.
Blade
Plush
For years we have been known for our ability to create thick, dreamily dense pile rugs. This began and continues with our plush collection.
The ultimate shaggy rug is made with a blend of two di erent types of yarns to create a luscious and densely heavy pile. The longer silky high shine fibres create a jewel like shine while the plump super soft yarn creates a deep pile you won’t be able to resist. Available in 22 rich and indulgent colours there is a choice to warm any home.
An innovative viscose loop pile, woven by hand on traditional looms before being finished with fine tip sheared detail. This attention to detail creates a stunning distressed look that reacts with the shine of the viscose to create a refined chic look.
Blade is presented in 17 stylish colours, as well as o ered in slim and wide contemporary border styles. The 10 border options pair two complementing tones with the distinct distressed finish.
Matrix Reef
Our iconic Matrix collection, comprising of 40 di erent design styles, showcases our distinct handwriting with mid-century-inspired patterns and vibrant interlocking shapes. Precision and quality define each rug, crafted from the finest wool, accented with the lustrous shine of viscose when needed. Our master artisans meticulously hand-tuft and individually carve each shape, adding dimension to this iconic look.
A curated series of diverse patterned rugs, expertly designed to be the focal point in any setting. The Reef collection features over 20 remarkable designs. Reef is popularly admired for its eye catching patterns and colour scheme in a classic wool design.
Camden
From the first design, Camden has been loved for the easy mixture of abstract and geometric designs. A popular choice for our interior designers and bespoke contracts, every glance reveals the beauty of its premium space dyed pile. Made using a blend of the finest New Zealand wool and rayon.
From Design
Originating in our London Studio, every design is crafted by our talented and dedicated team. Through a combination of creativity, skill, and an understanding of the homeware market, the London studio brings forth designs that are not only aesthetically appealing but also resonate with a sense of modernity and aspiration. We draw inspiration from diverse sources, including contemporary art, fashion, architecture, and cultural trends. The collaborative spirit of brainstorming sessions, coupled with an unwavering commitment to pushing creative boundaries, plays a pivotal role in shaping truly unique and aspirational pieces.
Design is a collaborative process for us, we work in partnership with our dedicated team of expert product developers and quality control o cers based in India, Turkey and China. Our buying and design team travel through the rug weaving cities and design capitals of the world searching for innovative trends to bring home. These influences are seamlessly woven into a marketleading collection, resulting in distinctive rugs that reflect a harmonious blend of global inspiration and meticulous craftsmanship.
To Delivery
Our global sales team are dedicated to providing the very best service to ensure our customers have the most optimise commercial o er. We have 10,000m2 of dedicated space in the UK ensuring we have the most in-stock inventory available for immediate delivery, we also o er an FOB option through our o ces in India, Turkey and China for customers purchasing higher volumes.
International Export
Our design and quality retain global appeal, we currently export to over 30 countries and have a dedicated Export team who will partner with you to construct the right range and supply route for your market, o ering ongoing support to help build and deliver your business plans.
Bespoke & Contract Design
We have a wealth of experience in developing and sourcing a diverse array of rugs, tailored to accomodate a wide range of budgets. With the combined talents of our in-house design team and product experts, we can also o er a custom design and supply solutions for retailers, brands and commercial projects. Our customisation process centres on design. You have the flexibility to choose from a selection of our iconic designs and modify them to suit your specific space. Alternatively, if you have your own unique design, we can transform it into a one-of-akind masterpiece.
Whether it’s as a full service supplier or a bespoke hospitality project, our dedicated team will work with you to develop the perfect solution. For those seeking to purchase in larger quantities and seeking the security of partnering with an established business, we also o er a comprehensive FOB option, facilitated through our o ces in China, Turkey and India.
Contemporary Collections
With over 60 years of delivering excellence, we have utilised our knowledge of rug production and combined exceptional design, high-quality materials, skilled craftsmanship, and attention to detail to create luxurious and unique pieces that go beyond functionality and are truly a work of art. We are delighted to share our latest 2024 catalogue, unveiling a diverse array of new designs.
The Contemporary Collection catalogue now boasts over 100 distinctive ranges, a testament to our ongoing commitment to evolving our portfolio and diversifying our product. Throughout this creative journey, we’ve kept you, our valued customer, at the forefront of our considerations.
The new ranges in this catalogue are built from our passion for pushing boundaries and exploring new artistic horizons, as well as a celebration of the talented craftspeople we work with across the world. Some of our rugs featured have been made by hand and are the result of dedicated artisans. Crafted using premium fibres predominantly from wool and viscose, known for their durability, softness, and luxurious texture.
We have meticulously curated a diverse range of designs, the versatile nature of which allows you to select pieces that harmonise effortlessly with any design scheme. Aspirational design is at the forefront of our business, achieved using contemporary colours, patterns, and textures that reflect the latest design trends while maintaining a timeless quality.
Don’t just take our word for it, dive in and experience the best in modern rug design.
Sharon, Freddy & the Asiatic TeamRug Information / Icons Explained
We believe in the power of simplicity. As we guide you through our collections, we have incorporated symbols to highlight the key features. These serve as a visual guide, making it easier for you to navigate and understand the unique attributes of our products.
HIGH LOW PILE
Featuring variation of pile height, created by either cut, loop, hand carving or shrink yarns.
HIGH PILE
High long pile tend to be shaggier in their nature, for added comfort underfoot.
LOW PILE
Flatweaves and low pile rugs are suited to all and are generally easy to maintain.
HAND MADE
Crafted by skilled artisans in a range di erent techniques, including braiding, tufting and knotting.
CARVED
Hand carved to give greater definition of design and depth of pile.
WOOL
These rugs are made from 100% wool.
PREMIUM
Made with the highest quality yarns and the most labour intensive weaving techniques.
GREAT VALUE
Our entry price point ranges, offering great value for money in the latest designs
SOFT TOUCH
The yarn used to construct these rugs have a very soft touch.
HIGH SHINE
Featuring a high shine metallic look and are often shinier than the photographic process allows.
GENUINE HIDE
Each of our natural hide rugs is unique and individual. Made from genuine hair on hide.
REVERSIBLE
Reversible rugs are patterned on both sides allowing you to flip the rug regularly to prolong life span.
INDOOR / OUTDOOR
Made from water resistant materials, these rugs work well in the garden and in the home.
SUSTAINABLE
Woven from yarns derived from recycled materials, our sustainable rugs are sourced from certified suppliers.
DURABLE
Suitable for heavier tra c areas of the home, constructed of durable fibres.
WASHABLE
Suitable for machine washing. Size and weight varies with machine appliances. Please refer to rug care guide
CUSTOM SIZE
Your sales rep can arrange for these rugs to be made in any size needed.
WIDE RANGE
This symbol represents the number of options in our Wide range collections.
THE COLLECTIONS
Explore our world of diverse rug designs curated into seven core collections. Each collection tells a unique story of our design ethos. From classic designs where motifs and traditional craftsmanship seamlessly blends the past with the present, to cosy textures designed for utmost comfort. Our rug collections are constructed in a wide range of textures and techniques that coordinate effortlessly with various interior aesthetics.
B oho
Our Boho Collection features tactile yarns, natural fibres, and organic textures, with options for contemporary, traditional, or unstructured designs to achieve a modern aesthetic.
C ontemporary Design
Crafted in our London studio, our Contemporary Design rugs are market leaders, featuring trend-setting designs, captivating colours, and innovative techniques that set this collection apart.
C ontemporary Plains
Our Contemporary Plain rugs deliver vibrant colour statements and versatile finishes. They are crafted to the highest quality, offering various textures and fabric compositions.
Classic Heritage
Cosy Textures
Hides & Sheepskins
Natural Weaves
Our Classic Heritage rugs blend tradition and modern pattern with the latest weaving techniques, updating traditional Oriental and Persian designs with contemporary colours and durability.
Designed for ultimate comfort, this collection features textured, stylish shaggy rugs that provide a plush, cosy oasis for your home.
Experience the natural beauty of sheepskins, the durability of cowhides, and a stylish range of faux skins. Perfect for creating a relaxed Scandi vibe or a cosy atmosphere.
Inspired by global design with jute, sisal, and wool natural fibres, this collection offers diverse weaves, textures, and structures, featuring decorative, geometric, and practical rugs.
Contemporary Plains
Boho
Our Boho Collection is characterised by wonderfully tactile yarns, natural organic textures. A choice of contemporary plain, traditional heritage or unstructured design completes this modern look.
Abbus
Ada
Asra
Barnaby
Elm
Empire
Fes
Horizon
Infinity
Larson
Loxley
Nepal Noah
Olsen
Abbus
“Soft play of texture and warmth using an uneven boucle weave”
Let your home be envied by the beautiful Abbus collection. This boucle rug gives the perfect combination of warmth and sophistication boasting a texturised effect.
Hand Woven
Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
240 x 340
STEEL BROWNAda
“Natural undyed wool with crisp ivory loop detail”
Immerse yourself in the simple but striking geometric design of the Ada collection. Featuring a linear path pattern complemented by neutral tones.
Asra NEW
“Unbacked pure wool flat weave”
Give your home a modern look with this Boho rug. Carefully crafted with soft natural weaves in unique monotone variations featuring a bobble finish and fringe.
Hand Woven
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
BOHO
IVORY BLACK CREAM GREYBarnaby
“Ultra
luxe cloudy comfort with a sumptuous thick underfoot”
Sumptuously soft with luxuriously deep pile for the ultimate underfoot experience, the Barnaby collection is o ered in a selection of muted space dyed neutrals.
Hand Woven
Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
BOHO
GRAPHITE OFF WHITE SILVER SAND SAGEElm BOHO
“Chunky boucle curated using undyed natural & thick yarns”
Elm combines a chunky boucle texture with a durry inspired border, complimented by a subtle stitch detail. Featuring varied size boucle weaves.
Hand Woven
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
240 x 340
Empire
“Made with the finest New Zealand wool, accentuated with high pile”
Hand tufted from 100% New Zealand wool, the contemporary grid-like design and high low pile of the Empire collection is o ered as a bold monochromatic or sophisticated neutral.
Hand Tufted
New Zealand Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
CREAM / BLACK CREAM / NEUTRALFes BOHO
“Authentic berber design created in a lush high pile with intricate woven base”
Inspired by authentic Moroccan berber texture and design, Fes is presented in a gradiation of neutral tones. Designed using a woven base with tufted accents to create a sumptuous high pile.
Hand Tufted
Polyester Sizes(cm):
120 x 170
160 x 230
200 x 290
FE01 FE05 FE04 FE03 FE02Horizon BOHO
“A college of soft abstract shapes formed from a high low pile in a soft and cosy texture”
Each shape is carefully collaged together to create the feeling of a harmonious tonal landscape exaggerated by thoughtful incorporation of staggered high and low pile.
Robot Tufted
Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
CLAY HESSIANInfinity
“A statement piece for any room, enhanced with it’s high shine plush viscose detail”
The Infinity collection features a contemporary abstract pattern reminiscent of Nordic rug design. Its thick wool pile is enhanced by raised viscose accents, expertly tufted in an abstract line.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
94 INFINITY CHARCOAL 93 INFINITY SAGE 95 INFINITY SAND 96 INFINITY COPPERLarson
“Woven with looped natural undyed wool to create a classic staggered border”
Using natural undyed wool, this rug creates a relaxed distressed aesthetic that e ortlessly works is any space. Dyed in warm natural tones with a soft wide edged border for a classic style.
Hand Woven
Wool & Cotton
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
CHARCOALLoxley
“Refined natural wool tones in a modern abstract composition”
Natural beauty is defined with the Loxley rug bringing warmth and calm to any modern interior. Made from 100% wool, Loxley delivers subtleness with its light contrast and use of undyed natural yarns.
Hand tufted Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
STONE GREY LINENNepal BOHO
“Unique design created using contrasting spot detail on pure wool”
A timeless collection, Nepal o ers a choice of organic and traditional designs set against calming tonal shades. Available in 3 varying design choices, finished with a cotton back.
Hand Woven
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Noah
“Woven artistry using undyed natural tones of fine wool”
This classic rug pairs simple tones and hazy lines for a welcoming Boho look. Keeping quality and style in mind, this gorgeous rug has been crafted with pure wool in hues of natural shades.
Hand Tufted Wool
Sizes(cm):
Olsen BOHO
“Elevated luxury with multi-dimensional texture using the finest New Zealand Wool”
The Olsen collection is centred on both intricate and traditional shapes in neutral tones giving o a Scandinavian feel. This range is hand carved using a mixture of loop and cut techniques.
Hand Tufted
New Zealand Wool
Sizes(cm):
120 x 170
150 x 150 *
160 x 230
200 x 290
Custom size
Zander
“Chunky yet neat, embracing the earthy allure of natural undyed yarns”
This exquisite rug features a beautiful natural weave, expertly crafted from a blend of wool and PET. The space-dyed yarn adds variation infused with natural speckling.
Hand Woven
Wool & PET
Sizes(cm):
120 x 170
160 x 230
200 x 300
240 x 340
Custom Size
IVORY CHARCOALC ontemporary Design
Designed in our London studio, our Contemporary Design rugs are among the most eminent pieces in the marketplace. Trend led designs, captivating colour palettes and the most innovative and modern techniques make this striking collection stand out.
Albany
CONTEMPORARY DESIGN
“O ering unrivalled value, available in a kaleidoscope of colours, across 3 designs”
An exceptional collection of modern area rugs. Albany presents choices for diamond, ogee and grid geometric patterns to fit your unique style.
Hand Tufted
Wool
Sizes(cm):
80 x 150
120 x 170
160 x 230
200 x 290
Custom Size
GRID GOLD GRID RUST GRID OLIVE GRID MONOCHROME GRID SILVER GRID MARINEAlbany
“Timeless diamond design, constructed with 100% wool”
A modern rug design constructed with a plain base and paired with an austere diamond pattern. The repeating patterns soften and create a relaxed atmosphere that is equally visually striking.
Hand Tufted
Wool
Sizes(cm):
x
CONTEMPORARY DESIGN
DIAMOND SILVER DIAMOND PINK DIAMOND TEALAlbany
CONTEMPORARY DESIGN
“Decorative Ogee patterned rug, unrivalled in quality, style & durability”
Go bold with Ogee patterns featured in the Albany Collection. Hand made with 100% wool, expect vibrance and unparalleled durability from the densely packed yarns.
Hand Tufted
Wool
Sizes(cm):
80 x 150
120 x 170
160 x 230
200 x 290
Custom Size
OGEE OCHRE OGEE GREEN OGEE BLUE OGEE DUCK EGG OGEE CAMELAspect
CONTEMPORARY DESIGN
“Crafted with space dyed yarns forming a breathtaking tapestry of colour”
Hand tufted by skilled artisans in India using the finest quality wool, the interlocking basketweave design of Aspect is o ered in a choice of 3 statement colourways using space dyed yarns.
Hand Tufted
New Zealand Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
BLUE MULTI RED MULTI GREY MULTIBeau
“Boasting
CONTEMPORARY DESIGN
a low and durable pile with abstract design that gleams with gorgeous lustre”
The Beau collection adds a bold statement with a combination of subtle sheen and unmatched textural landscape. The abstract design sparks interest with its salient contrasting e ect.
Power Loomed
Polyester & Cotton
Sizes(cm):
120 x 170
160 x 230
200 x 290
FOREST DENIM BLUSH CARBON WHITE GOLDBlox
“Handcrafted in pure wool in a low profile loop”
A pure wool rug brought to life in multitone blocks. The colours used on each rug produces an overall synergy wherever its placed.
Hand Woven
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
CONTEMPORARY DESIGN
Camden
CONTEMPORARY DESIGN
“Meticulously crafted in a pinnacle of design, tufted in the finest New Zealand and Rayon detail”
A visually stimulating rug collection, fashioned with an elegant kaleidoscope design. Camden is hand-finished using cut and loop techniques to add dimension to the tessellating geometric design.
Hand Tufted
New Zealand Wool & Rayon
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
Canvas
CONTEMPORARY DESIGN
“Playful hand tufted designs with complementary contrast binding”
This iconic collection o ers fresh statement styles, designed with sculpted shapes that spark interest. The Canvas collection expresses a contrasting textural play with the use of chunky and refined yarns.
Hand Tufted
Dixon
“Low pile wool with lustrious high pile viscose”
The timeless Dixon collection takes contemporary design to new heights. Its innovative high/low texture elevates the viscose to form a pronounced pattern.
CONTEMPORARY DESIGN
Hand Woven Wool, Viscose & Cotton
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom size
GOLD DIAMOND SILVER DIAMOND OGEE GREY BLACK TRELLISDotty
CONTEMPORARY DESIGN
“Skillfully sculpted in tonal hues, boasting exaggerated dome shapes”
Designed with an on-trend polka dot style and expertly hand carved in a 3D dome shape for a unique comforting underfoot.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
NAVY GREEN EARTH GOLDElodie
CONTEMPORARY DESIGN
“This premium rug is handwashed and overdyed for a uniquely intense colour and shine”
Add a luxurious element with Elodie.
This premium collection is machine woven featuring 2 di erent designs and a metallic high shine.
Power Loomed
Acrylic & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
TERRACOTTA / BLACK INDIGO / BLACK SAGE / BLACK TWILIGHT / GOLD EMERALD / GOLD SILVER / BLACKEnigma
CONTEMPORARY DESIGN
“Meticulously hand carved, showcasing the interplay of wool & viscose for captivating 3D allure”
Presenting Enigma, a premium design led collection o ered in 5 vibrant colourways. Hand tufted from a blend of wool and viscose, each piece is hand carved to create an illusionary 3D e ect.
Hand Tufted
New Zealand Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
ROSE MULTI GOLD MULTI GREY MULTIFunk
CONTEMPORARY DESIGN
“Vibrant, contemporary patterns made using New Zealand wool, handmade with intricate carving”
This expertly hand carved rug draws attention to a space with carefully thought-out geometric patterns.
Gatsby
CONTEMPORARY DESIGN
“An Abstract landscape printed on a lustrous viscose loop
Introduce art to your floors with Gatsby, this collection pairs a distressed metallic look with a muted coloured base to create a minimalistic abstract look.
base”NAVY RED
Gatsby
“An Abstract landscape printed on a lustrous viscose loop base”
Introduce art to your floors with Gatsby, this collection pairs a distressed metallic look with a muted coloured base to create a minimalistic abstract layer to your floors.
CONTEMPORARY DESIGN
Hive
CONTEMPORARY DESIGN
“A stunning ombre-hued rug repeats a honeycomb pattern, creating a breathtaking statement piece”
Modern rug design, perfect for minimalist and maximalist interiors. Its central colour flows from dark to light to form an elegant gradient e ect. Hive is made in 4 colourways and available as a runner.
Hand Tufted Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
66 x 200 Runner *
RUST *Juno
“A viscose loop pile with a printed abstract design in tonal hues”
An opulent viscose collection, Juno is hand woven and then screen printed for a completely unique finish. Available in a choice of fresh shades across a spectrum of different tones.
Hand Woven & Printed
Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
CONTEMPORARY DESIGN
GINGER CITRINEMason
CONTEMPORARY DESIGN
“Indulge in warmth and style with our super soft, cosy knitted rug collection”
Intriguingly tactile, the super soft Mason collection features contemporary artistic designs in a breadth of colourways with a high low finish.
Machine Knitted
Micro Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
LINEAR IKAT TRAPEZIUMMason
CONTEMPORARY DESIGN
“Eye-catching abstract designs, infused with a subtle high-low texture”
Add contemporary elegance to any space with the latest Mason designs. Mason is super soft underfoot and combines a plain neutral background with distinct carved patterns.
Machine Knitted
Micro Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
BLUEPRINT DRAFT SCRIPT SCATTER SCRIPTMason
“Soft abstract rugs knitted in tone-on-tone colours”
Simple yet so stunning. The Mason diamond range o ers Moroccan inspired designs paired with a contrasting vertical stripe pattern.
Machine Knitted
Micro Polyester
Sizes(cm):
120 x 170
160 x 230
200 x 290
CONTEMPORARY DESIGN
DIAMOND GREY DIAMOND BLACKMatrix NEW Statement
“Hand carved floor art meets mid-century charm”
A true statement piece. This collection is reminiscent of mid-century modern geometric designs, featuring artfully hand carved interlocking shapes that form at its core.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
CONTEMPORARY DESIGN
92 STATEMENT LIGHT GREY
91 STATEMENT NAVY
Matrix
Klotski
CONTEMPORARY DESIGN
“Complex geometric designs enhanced with exquisite hand carved details”
Precision-designed patterns define our Matrix Klotski rug, showcasing interlocking shapes hand-tufted in a graphic blend of bold and neutral wool hues.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
90 KLOTSKI SAGE 89 KLOTSKI TEAL 88 KLOTSKI TERRACOTTAMatrix
Solstice
CONTEMPORARY DESIGN
“Artfully crafted with the perfect balance of soft wool & lustrous viscose”
Meet Solstice, our latest addition to the Matrix range. Skillfully blending lustrous viscose design details with intricately carved lines, it’s the perfect floor centrepiece.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
97 SOLSTICE NAVY 98 SOLSTICEMatrix
Signature
“Hand-carved
CONTEMPORARY DESIGN
in a web of graphic patterns that instantly uplifts the mood of a room”
This signature abstract design dresses up any floor with a thick multi-dimensional pile. The irregular carved shapes gives this collection endless style points.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
102 SIGNATURE INDIGO 103 SIGNATURE MOSSMatrix
Arches
“Contour
Modern rugs with line art aesthetics, Matrix Arches features contour lines that create a captivating illusion of movement from one edge to another.
Hand Tufted Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
CONTEMPORARY DESIGN
85 ARCHES AMBER 86 ARCHES FOREST 87 ARCHES BLACKMatrix
Network
CONTEMPORARY DESIGN
“Boasting tonal lines of wool and viscose, hand carved with precision”
Creative network of interconnected lines in bold colors, hand-tufted with a soft blend of wool and viscose to add flair to your home.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
81 NETWORK INDIGO 79 NETWORK GOLDMatrix
Oval
CONTEMPORARY DESIGN
“Where the captivating oval shape meets the luxurious placement of wool and viscose”
Featuring bold, hand-carved elements with vibrant fabric colours, adding maximum appeal to any room through its unique variation of materials.
Hand Tufted
Wool & Viscose Sizes(cm):
160 x 230
200 x 300
Custom Size
74 OVAL INDIGO 75 OVAL FOREST 77 OVAL SPICE 78 OVAL EARTH 76 OVAL SUNSETMatrix
Memphis / Ping
CONTEMPORARY DESIGN
“Dynamic wool rug bursting with colours, creating visual depth”
Our expanding modern wool collection, Matrix, brings bold palettes and stellar patterns to inject vibrancy and style, ensuring comfort and warmth underfoot.
Hand Tufted Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
101 MEMPHIS BLUEMatrix
NEW CONTEMPORARY DESIGN
Rhombus / Pod
“Hand carved in a relaxed linear design, creating visual interest through a mix of wool & viscose”
This design features a neutral base and bold colourations. The mix of yarns plays on the contrast between matte and gloss, blending natural wool and shiny viscose.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
Matrix
Devore / Palm
“Step into a world where floral and palm motifs meet”
The bold palettes and floral influence injects vibrancy and style while maintaining comfort and warmth on the feet.
Hand Tufted
Wool & Viscose
Sizes(cm):
80 x 150* 200 x 300
120 x 170 Custom Size
160 x 230
CONTEMPORARY DESIGN
12 DEVORE BLUE * 15 DEVORE YELLOW * 12 DEVORE BLUEMatrix
Arc
CONTEMPORARY DESIGN
“Elegantly designed, with interlocking patterns and unparalleled durability”
Hand-carved asymmetrical shapes with intersecting points, creating a dramatic and artistic look on your floor with striking contrasting tones.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
Custom Size
54 ARC TAUPE 55 ARC PASTEL 57 ARC TEAL 56 ARCMatrix
Wire
CONTEMPORARY DESIGN
“Contemporary in style, hand-carved in a web of graphic patterns that instantly uplifts the mood of a room”
Our ever-expanding modern wool collection. The bold palettes and stellar patterns of Matrix inject vibrancy and style while maintaining comfort and warmth.
Hand Tufted
Metro
CONTEMPORARY DESIGN
“This rug showcases a stunning high low pile contrast, adding depth and texture to any space”
The Metro collection centres on layered geometric patterns on a monotone contrasting colour palette. Made from 100% wool, Metro features a high-low pile for a striking e ect.
Hand Tufted Wool Sizes(cm):
PLUM RUST KHAKI BLUE TAUPEReef
CONTEMPORARY DESIGN Stacks
“Where contemporary style meets a ordability. Made from 100% wool”
Reef o ers a bold expression of overlapping patterns, designed as the focal point of any room. Each rug is made in soft wool with vibrant and neutral hues.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
RF33 STACKS MULTI RF32 STACKS GREEN RF32 STACKS GREENReef
NEW
Outline / Linear
CONTEMPORARY DESIGN
“Contemporary rugs defined by intricately carved lines and pops of colour”
Reef outline features interlocking shapes, hand tufted with soft wool. Reef outline is available in 3 designs that can fit into a wide range of interiors.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
RF21 OUTLINE KHAKI RF20 OUTLINE TERRACOTTA RF19 OUTLINE BLUE RF22 LINEAR MULTIReef
NEW
CONTEMPORARY DESIGN
Mid Century / Connect / Horizon
“Dynamic patterns in hand carved statement tones”
Elegantly designed with irregular shapes for added floor depth. Skillfully hand-tufted from sumptuous wool, the color contrast in this collection makes a bold statement.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
RF25 MID CENTURY TEAL RF24 MID CENTURY GREY RF31 HORIZON RF23 CONNECT MULTIReef
Curve
NEW
“Modernist appeal, expertly hand tufted”
This range features a visual threedimensional e ect with a modernist appeal, expertly hand tufted in a dual tone design and constructed with sustainably sourced wool.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
CONTEMPORARY DESIGN
RF28 CURVE OCHRE RF29 CURVE PLUM RF30 CURVE FOREST RF30 CURVE FORESTReef
Assorted
“Versatile patterns hand tufted in a burst of colours”
Presenting a bold expression of geometric patterns and floral motifs, Reef is designed to be the main central focus of the room.
Hand Tufted
Wool
Sizes(cm):
120 x 170 Custom Size
160 x 230
200 x 290
66 x 200 Runner *
CONTEMPORARY DESIGN
RF10 FLORAL PINK MULTI RF11 FLORAL GREEN MULTI RF10 FLORAL PINK MULTIReef
Assorted
“Elevated luxury in an array of geometric options”
Featuring a vibrant showcase of geometric patterns and abstract motifs, the Reef collection is ideal for infusing a playful burst of colour into any environment.
Hand Tufted Wool
Sizes(cm):
120 x 170 Custom Size
160 x 230
200 x 290
66 x 200 Runner *
CONTEMPORARY DESIGN
RF01 MOTIF OCHRE GREY * RF08 GREY FLAG * RF09 PINK KITE * RF13 BIG GEO BLUE RF02 BIG ZIG * RF14 ABSTRACT MULTIRomy
Jive
CONTEMPORARY DESIGN
“Unveiling our environmentally conscious collection, where sustainability meets style”
Introducing our first-hand tufted rug made entirely from recycled materials. Romy is constructed with PET yarns which gives the look and texture of viscose.
Hand Tufted
Romy
Kite
NEW
“Contemporary rugs designed with uniquely carved elements”
In this range you can find a mix of eccentric shapes hand tufted with bold yarns and carefully hand carved to accentuate each shape.
Hand Tufted
PET
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
CONTEMPORARY DESIGN
03 KITE BLUE 06 KITE CHARTREUSE 05 KITE ORANGE 04 KITE SAGE 04 KITE SAGERomy
Element / Papercut
CONTEMPORARY DESIGN
“Hand made with innovative textures, lustrous shine and soft handle”
This collection features the look of overlapped eccentric shapes which reflect natural lustre. Each Romy rug is always an eco-friendly choice.
Hand Tufted
PET
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
10 ELEMENT OCHRERomy
NEW
Morse / Module
CONTEMPORARY DESIGN
“Play on geometric shapes, elevated with hand carving”
Overlapping geometrics give this collection a visual twist. This collection is crafted with durable easy to clean fibres, making this an easy-to-love favourite for high tra c spaces.
Hand Tufted
PET Sizes(cm):
08 MORSE BLUE 07 MORSE MULTIRomy
Retro
NEW
“Free flowing design in vibrant hues for easy interior coordination”
The playful designs in this range results in a sleek flow of colours from top to bottom. The choice of hues allows for easy colour coordination in both minimalist and maximalist interiors.
Hand Tufted PET
Sizes(cm):
120 x 170
160
200
CONTEMPORARY DESIGN
NEW Torino
CONTEMPORARY DESIGN
“Intense shine & texture with each piece handfinished by skilled artisans”
A striking abstract and textural design in a selection of contemporary and tonal shades. This premium collection is hand tufted in a cut pile viscose with intricate wool loop detailing, creating a sumptuous high low finish.
Hand tufted & Hand Finished
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
CHARCOAL NATURAL PETROL BLUE GOLD TERRACOTTA TEAL GREENVision
“Vibrant & colourful, printed on 100% wool”
It’s no coincidence that the designs in this collection may remind you of watercolour art. This floor rug brings a free-flowing elegance to your space, revealing a vibrant ombre e ect.
Printed Wool
CONTEMPORARY DESIGN
C ontemporary Plains
Our contemporary plain rugs are designed to o er a bold colour statement or a complementary finish to a space. Manufactured to the highest quality, we o er a choice of textures and finishes across a range of fabric compositions.
158. 160.
164.
Albi Ascot Aston Blade Blade Border Fine Blade Border Form Gleam Hague
184. 186. 188. 192. 194. 198. 200. 202. 208.
Halo Maze Milo Reko Rise Tate Tova York Zehraya
Albi
CONTEMPORARY PLAINS
“A timeless border rug, re-imagined with a modern twist in a burst of vibrant colours”
Albi takes the classic border and gives it a modern twist. This collection is constructed with pure wool into a soft weighty pile and tip sheared for a refined look.
Hand Woven Wool
Sizes(cm):
120 x 170
160 x 230
200 x 300
68 x 240 Runner
Custom Size
NAVY GREEN ORANGE SAND OCHREAscot
“Our wool-centred rug collection with a shiny viscose border”
Add an opulent layer to your flooring with these velvety soft rugs. Ascot is executed in 10 colourways with choices for neutrals and jewel tones with chunky viscose borders.
Hand Woven
Wool & Viscose
Sizes(cm):
80 x 150
120 x 170
160 x 230
200 x 290
Custom Size
CONTEMPORARY PLAINS
TAUPE SAND SILVER PUTTYAscot
“Our wool-centred rug collection with a shiny viscose border”
Add an opulent layer to your flooring with these velvety soft rugs. Ascot is executed in 10 colourways with choices for neutrals and jewel tones with chunky viscose borders.
Hand Woven
Wool & Viscose
Sizes(cm):
80 x 150
120 x 170
160 x 230
200 x 290
Custom Size
CONTEMPORARY PLAINS
NAVY RED GREEN GOLD AQUA BLUEAston
CONTEMPORARY PLAINS
“This collection is handwoven with gorgeous lustre and contrasting stitch loop detail”
Handmade with viscose in India, the luxurious Aston range boasts an elegant subtle sheen and is available in a selection of sophisticated tones with options for neutral or multi-coloured stitching.
Hand Woven
100% Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
SILVER SAND NAVY GREEN COPPER OCHREBlade
CONTEMPORARY PLAINS
“Experience luxury with our best-selling viscose collection, with a tip-sheared vintage e ect”
Our best-selling, hand-woven viscose collection. Blade is presented in 17 colourways with choices for jewel and neutral tones. Each rug is hand woven and finished with tip sheared detail giving a vintage look.
Hand Woven
Viscose
Sizes(cm):
120 x 170 66 x 240 Runner
160 x 230 Custom Size
200 x 290
EARTH AIRFORCE BLUE SAGE SMOKEBlade
CONTEMPORARY PLAINS
“Experience luxury with our best-selling viscose collection, with a tip-sheared vintage e ect”
Our best-selling, hand-woven viscose collection. Blade is presented in 17 colourways with choices for jewel and neutral tones. Each rug is hand woven and finished with tip sheared detail giving a vintage look.
Hand Woven
MOLESKIN MOCHA CHAMPAGNE HEATHERBlade
CONTEMPORARY PLAINS
“Experience luxury with our best-selling viscose collection, with a tip-sheared vintage e ect”
Our best-selling, hand-woven viscose collection. Blade is presented in 17 colourways with choices for jewel and neutral tones. Each rug is hand woven and finished with tip sheared detail giving a vintage look.
Hand Woven Viscose
GREEN TEAL NAVY CHARCOAL CHOCOLATE SILVERBlade Border Fine
“A collection of dual tone rugs defined with a complementing fine border”
This collection is hand woven and finished with tip shearing detail on viscose yarns. The collection features a two-tone design flowing from a darker slim border into a lighter centre.
Hand Woven
Viscose
Sizes(cm):
120 x 170 160 SQ
160 x 230 200 SQ
200 x 290 Custom Size
10 PUTTY / CHARCOAL 09 CHARCOAL / MOLESKIN 07 PUTTY / SILVER 06 AIRFORCE / NAVY 08 SILVER / GREY 05 SAGE / OLIVEBlade Border
“A handwoven luxury viscose collection accentuated with thick contrasting borders“
Blade border brings a bold touch to transitional design with its neutral palette and thick contrasting border. This handwoven rug is made with lustrous viscose yarns and finished with tip-sheared details.
Hand Woven
Viscose
Sizes(cm):
120 x 170 160 SQ
160 x 230 200 SQ
200 x 290 Custom Size
01 BORDER CHAMPAGNE / PUTTY 04 BORDER CHARCOAL / SILVER 03 BORDER SMOKE / PUTTYForm
CONTEMPORARY PLAINS
“Sophisticated 3D sculpted collection hand tufted in premium New Zealand wool”
Designed to create a serene sanctuary in your home, Form is simply one of a kind. Handmade with pure New Zealand wool and hand carved into an intriguingly, sophisticated zig zag pattern.
Hand Tufted
New Zealand Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
GREEN OCHRE SILVER PINKGleam
CONTEMPORARY PLAINS
“Our lustrous emerald shaped collection executed in irresistible jewel tones”
An indulgent collection of pure luxury viscose rugs, presented in irresistible jewel tones. The Gleam collection injects a sophisticated on-trend style into any space and presents a new take on contemporary plain rugs.
Hand Woven
Viscose Sizes(cm):
160 x 230
200 x 290
Custom Size
NAVY COPPER SAGE TERRACOTTA MOLESKIN SILVERHague
CONTEMPORARY PLAINS
“Characterised by geometric patterns with a contrasting loop & cut pile”
A modern classic, the geometric angles, sweeping lines and dramatic curves of the Hague collection are complemented by a textural cut and loop finish.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
BLUSH SAGE SANDHague
CONTEMPORARY PLAINS
“Characterised by geometric patterns with a contrasting loop & cut pile”
A modern classic, the geometric angles, sweeping lines and dramatic curves of the Hague collection are complemented by a textural cut and loop finish.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
DESERT SAND OCHREHalo
“Framed with a high shaggy viscose border, in a mesmerising oval”
The Halo collection is a transitional series of tonal-bordered rugs. Hand-tufted in India with wool and viscose revealing an alternating matte and glossy look.
Hand Tufted
Wool & Viscose
Sizes(cm):
160 x 230
200 x 290
DENIM SAGE CALICO CLAYMaze
“Featuring a high pile, our hand carved labyrinth design is made with 100% wool”
Get lost in the ornate details of the Maze collection. Featuring an elegant high low-pile on solid colours to create a calm oasis in your living space.
Hand Tufted
Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
RUST BLUSH TEAL CREAM CHARCOAL SILVERMilo
“Cosy contemporary rugs in a breadth of statement colours”
Add indulgent comfort to your home with this simple stylish rug. Milo is presented in bold soft colour palettes, made with luxuriously soft polyester yarns.
Table Tufted Polyester
x
CONTEMPORARY PLAINS
DUCK EGG BERRY GREEN RUST RED NAVYMilo
CONTEMPORARY PLAINS
“Cosy contemporary rugs in a breadth of statement colours”
Add indulgent comfort to your home with this simple stylish rug. Milo is presented in bold soft colour palettes, made with luxuriously soft polyester yarns.
Table Tufted
120 x
SILVER GREY SAND MINKReko
CONTEMPORARY PLAINS
“Alternate lines of viscose and cotton, create a textured rib with sheen”
Alternate lines of viscose & cotton are used to create a crisp textured rib with subtle sheen. Reko is handmade with cool neutral yarns to adapt to any flooring and give your home a welcoming refresh.
Hand Woven
Viscose, Cotton & Polyester
Sizes(cm):
100 x 150
120 x 170
160 x 230
200 x 300
Custom Size
FRENCH GREY PUTTY SILVER SMOKE NAVY CHARCOALRise
CONTEMPORARY PLAINS
“A blend of wool and viscose, hand tufted with an elevated centre & lower border”
Introduce contemporary designs to your living space with Rise. This rug features a hand carved low pile border and raised centre. Hand tufted with a blend of wool and viscose for a subtle shine.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
NAVY OLIVERise
CONTEMPORARY PLAINS
“A blend of wool and viscose, hand tufted with an elevated centre & lower border”
Introduce contemporary designs to your living space with Rise. This rug features a hand carved low pile border and raised centre. Hand tufted with a blend of wool and viscose for a subtle shine.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
CHARCOAL SILVER SANDTate
CONTEMPORARY PLAINS
“Geometric rug constructed in a wool & viscose mix to create a monochromatic collage”
A modern geometric design in contrasting tonal textures. Tate features an elegant combination of wool and viscose and is delicately carved to create an on trend patch look.
Hand Tufted
Wool & Viscose
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
SAND NAVYTova
CONTEMPORARY PLAINS
“Soft cosy collection carved into smooth curves across 3 varying heights”
Tova brings a subtle refined appeal to any setting. Woven with polyester yarns, its monotone palette is complemented with intricately carved geometric patterns, creating a beautifully textured look and feel.
Robot Tufted
Polyester Sizes(cm):
120 x 170
160 x 230
200 x 290
OCHRE GREEN MOLESKINYork
Modern wool collection featuring a border frame with a ribbed design that creates subtle visual interest. York is handmade in a variety of colours for a full range of choice.
CONTEMPORARY PLAINS
York
“Great value wool collection, in a wide variety of colours”
Modern wool collection featuring a border frame with a ribbed e ect that creates subtle visual interest. York is handmade in a variety of colours for a full range of choice.
SAGE YELLOWYork
“Great value wool collection, in a wide variety of colours”
Modern wool collection featuring a border frame with a ribbed e ect that creates subtle visual interest. York is handmade in a variety of colours for a full range of choice.
Hand Woven
CONTEMPORARY PLAINS
POPPY CHOCOLATE TAUPEZehraya
“A collection of radiant washable rugs, seamlessly blending qualities of style & functionality”
Boasting a velvety soft finish, the richly saturated jewel tones of the versatile Zehraya collection are softened with subtle Persian design elements and distressed overtones.
Power Loomed
Polyester Sizes(cm):
120 x 180
160 x 230
200 x 290
ZE05 RUST ABSTRACT ZE07 CHARCOAL ABSTRACT ZE09 GOLD ABSTRACT ZE06 GREEN ABSTRACT ZE08 CRANBERRY ABSTRACTZehraya
CONTEMPORARY PLAINS
“A collection of radiant washable rugs, seamlessly blending qualities of style & functionality”
Boasting a velvety soft finish, the richly saturated jewel tones of the versatile Zehraya collection are softened with subtle Persian design elements and distressed overtones.
Power Loomed
Polyester
Sizes(cm):
120 x 180
160 x 230
200 x 290
ZE02 INK BLUE BORDER ZE04 SILVER BORDER ZE01 PURPLE BORDER ZE03 GREY BORDERClassic Heritage
Our Classic Heritage rugs are refreshed for the present day using some of the latest weaving techniques. Traditional, Oriental and Persian designs are brought up to date with modern colour palettes and durable finishes.
214. 216. 218.
Bokhara
Bronte
Zola
Bokhara
“Classic traditional handknotted high sheen wool”
The Bokhara rug is a favourite hand knotted wool collection. Its lustrous sheen highlights the classic Turkmen Gul motifs, which are understated yet easy to furnish with.
Hand Knotted Wool
Sizes(cm):
60 x 90
60 x 180
75 x 180
90 x 150
120 x 180
150 x 240
170 x 240
180 x 270
240 x 300
270 x 360
CLASSIC HERITAGE
80 x 240 Runner
80 x 300 Runner
80 x 380 Runner
Custom Size
BEIGE GREENBronte
CLASSIC HERITAGE
“Accentuated by a looped texture and Persian medallion design in pure fine wool”
A modern take on traditional rugs, inspired by classic Persian designs. This collection is crafted in India and features a muted distressed e ect.
Hand Woven Wool
Sizes(cm):
120 x 170
160 x 230
200 x 290
Custom Size
NATURAL SILVER SHADOW SMOKE COLOURS MULTIZola
“Classic design power loomed with subtle high-low details”
Embodying a range of traditional Persian inspired designs executed in an authentic colour palette, the Zola rugs work equally well in both classic and contemporary settings.
Power Loomed
Polypropylene & Polyester
Sizes(cm):
120 x 170
155 x 230
195 x 290
CLASSIC HERITAGE
TARK ARAS KIAN HERIS LISARZola
CLASSIC HERITAGE
“Classic design power loomed with subtle high-low details”
Embodying a range of traditional Persian inspired designs executed in an authentic colour palette, the Zola rugs work equally well in both classic and contemporary settings.
Power Loomed
Polypropylene & Polyester
Sizes(cm):
120 x 170
155 x 230
195 x 290
EVIN RAZAN FASA SARABC osy Textures
Developed with the utmost comfort in mind. This is a collection of textured and fashionably coloured shaggy rugs that are plush underfoot and ideal for transforming you home into a cosy oasis.
224. 226.
230. 238.
Harrison Lulu
Plush Whisper
Harrison
“Where ultimate comfort meets impeccable geometric style”
Defined high-low shaggy collection available in a selection of smart shades, Harrison boasts a sumptuous underfoot experience.
Table Tufted
120 x
160 x 230
200 x 290
COSY TEXTURES
Lulu
“Cloud like comfort underfoot with an ultra-soft weighty pile”
Stay cosy with a super soft micro shaggy rug from our Lulu collection. The bold colours and dense pile help to add depth to any flooring and lend an endearing feel underfoot.
Table Tufted
COSY TEXTURES
Lulu
COSY TEXTURES
“Cloud like comfort underfoot with an ultra-soft weighty pile”
Stay cosy with a super soft micro shaggy rug from our Lulu collection. The bold colours and dense pile help to add depth to any flooring and lend an endearing feel underfoot.
Table Tufted
SPICE DUCK EGG SANDPlush
COSY TEXTURES
“Our renowned plush collection – super dense, ultra plush perfection”
The ultimate shaggy, unrivalled in quality and colour choice. Plush is part of our best-selling cosy textures and is always a practical indulgent choice to inject warmth in to a home.
SAND * BLACKPlush
COSY TEXTURES
“Our renowned plush collection – super dense, ultra plush perfection”
The ultimate shaggy, unrivalled in quality and colour choice. Plush is part of our best-selling cosy textures and is always a practical indulgent choice to inject warmth in to a home.
NAVY BLUSHPlush
COSY TEXTURES
“Our renowned plush collection – super dense, ultra plush perfection”
The ultimate shaggy, unrivalled in quality and colour choice. Plush is part of our best-selling cosy textures and is always a practical indulgent choice to inject warmth in to a home.
PETROL SILVER *Plush
COSY TEXTURES
“Our renowned plush collection – super dense, ultra plush perfection”
The ultimate shaggy, unrivalled in quality and colour choice. Plush is part of our best-selling cosy textures and is always a practical indulgent choice to inject warmth in to a home.
Hand Woven
PURPLE DARK CHOCOLATE OCEAN PEARL REDWhisper
“Elevate your space with this fine, silky, shiny shaggy collection”
The original silky shaggy rug, table tufted in a sumptuous raised pile with hints of shiny fibres. Whisper presents a choice for jewel or neutral tones.
Table Tufted
COSY TEXTURES
TUNGSTEN DARK TEAL HEATHER NAVY BLUE GRAPHITEWhisper
COSY TEXTURES
“Elevate your space with this fine, silky, shiny shaggy collection”
The original silky shaggy rug, table tufted in a sumptuous raised pile with hints of shiny fibres. Whisper presents a choice for jewel or neutral tones.
Table Tufted
PINKHides & Sheepskins
The natural beauty and warmth of genuine sheepskins, the durability and versatility of real cowhides and a stylish selection of soft touch faux skins. They are ideal for defining a space for a more relaxed scandi feel or a cosy and warm atmosphere.
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Auckland
HIDES & SHEEPSKINS
“Soft & cosy faux sheepskin with faux suede backing giving an authentic feel”
Sink your feet into the inviting soft fibres of our Auckland collection. Each rug exudes the luxurious look and feel of real sheep fur. This super cosy rug can be placed on floors, sofas or armchairs.
Power Loomed
Acrylic & Polyester
Sizes(cm):
70 x 100 Single
70 x 140 Rectagle
70 x 200 Double
140 x 200 Quad
SINGLE WHITE RECTANGLE WHITE SINGLE SILVER RECTANGLE SILVER QUAD WHITE QUAD SILVER DOUBLE WHITEGaucho
“Authentic cow hide patchwork rugs with felted backing”
Gaucho is made of real cow hides in neutral tones and is hand sewn in a patch work design for a subtle mutidimensional e ect. Finished o with a felted backing for ensured longevity.
Hand Sewn
Genuine Cow Hide
Sizes(cm):
120 x 170
160 x 230
200 x 290 *
HIDES & SHEEPSKINS
DIAMOND OMBRE CHEVRON * FACET GREY * DARK GREY STRIPE LIGHT GREY STRIPE *HIDES & SHEEPSKINS Rodeo
“Genuine Brazilian cowhides”
Walk on the wild side with Rodeo, this beautiful leather rug works anywhere in a room and is made from genuine cow hides to last for years to come.
Made in Brazil
Genuine Cow Hide
Sizes(cm):
180 x 240 approx
BLACK / WHITESheepskin
“Genuine sheepskin in soft tones”
Sheepskin adds a glamorous touch to your interiors with its plush texture. This indulgently soft rug is hand finished with real sheepskin to create a sumptuous shaggy pile, providing natural warmth and comfort.
Real Sheepskin
Sizes(cm):
60 x 90 Single
60 x 180 Double
120 x 180 Quad
180 x 180 Sexto
HIDES & SHEEPSKINS
Natural Weaves
Inspired by global design and encompassing the natural fibres of jute, sisal and wool through the diversity of weave, texture and structure. Decorative, geometric and practical rugs can be found throughout this collection.
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256.
258. 260.
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266.
Avalon
Cedar
Grayson
Grove
Ives
Jute Loop
Nico
Oakley
Sisal
Sloan
Soumak
278.
Vigo
Avalon
NATURAL WEAVES
“Monochromatic weaves, finished with tight selvedge hems for added durability”
The stylish Avalon collection delivers the ultimate modern improvement to a home. Ensuring simplicity while delivering on style, the rug is hand-woven and features a basketweave pattern.
Hand Woven
Wool Sizes(cm):
120 x 170
160 x 230
200 x 290
FOREST RUST MONOCHROMECedar NATURAL WEAVES
“Hand woven with naturally durable Jute blending organic colours with a golden bleach”
A classic jute weave perfect for bringing an organic rustic feel to any home. Jute is naturally sustainable and hardwearing.
Hand Woven
Jute
Sizes(cm):
120 x 170
160 x 230
200 x 300
Grayson
NATURAL WEAVES
“Made with high performance sustainable yarns, perfectly suited for indoor & outdoor use”
Beautifully simple textural weave
o ered in a choice of tonal neutrals, Grayson boasts high performance and sustainable yarns suitable for both indoor and outdoor living.
Hand Woven
PET Sizes(cm):
120 x 170
160 x 230
200 x 290
TAUPE GREY CREAMGrove
NATURAL WEAVES
“Sustainably crafted with chunky jute yarns and finished with a delicate fringe”
Bring a natural touch to your home with these hand-crafted jute rugs. The Grove collection has you covered with our chunky woven reversible jute rugs, perfect for a wide range of interiors.
BROWN DENIM CHARCOAL NATURALIves
NATURAL WEAVES
“Backed flatweave rug with the softness of cotton and contrasting texture of natural jute”
Soft touch rug, hand woven with cotton chenille and jute in durable flat weaves. Ives is constructed in a weighty low pile density, making it suitable for any indoor space.
Hand Woven
GREY
NATURAL
BLUE YELLOWJute Loop
NATURAL WEAVES
Tightly woven with a looped technique, embracing the allure of natural earth tones”
Decorative jute in a natural tone. The tightly woven texture is combined with a natural colour selection and is fully reversible for added versatility.
Hand Woven Jute
Sizes(cm):
120 x 180
160 x 230
NATURALNico
NATURAL WEAVES
“Made with sustainable fibres this collection is suitable for both indoor and outdoor use”
Beautifully simple, the Nico collection is expertly hand braided in a versatile circular design and o ered in a choice of grey and charcoal. Suitable in both indoor and outdoor environments.
Braided
PET Sizes(cm):
200 x 200
GREY CHARCOALOakley
NATURAL WEAVES
“Indulge in luxury with this silky hand-braided jute collection”
The Oakley collection injects a trendsetting feel into any room, combining natural braided jute with a cotton backing for an earthy look to improve the feel of your home.
Hand Woven
Jute, Cotton & Polyester
CHARCOAL BLONDE STRAWSisal
NATURAL WEAVES
“Finished with a neutral cotton border, this collection also features a built in anti-slip back”
The Sisal collection provides easy to match earthy toned rugs, made with natural weaves and framed with a contrasting cotton border for an extra stylish look.
Machine Woven
Sisal & Cotton
Sizes(cm):
120 x 180 68 x 240 Runner
160 x 230 68 x 300 Runner
200 x 300
240 x 340
BLACK / GREY LINEN / CHOCOLATE BLACK / BLACK LINEN / SAGE LINEN / LINENSloan
NATURAL WEAVES
“Backed flatweave collection woven in modern geometric patterns”
Make a choice from our bestselling geometric flat weaves. Sloan combines soft wool and cotton chenille to create a rich density. Each rug is hand made to perfection.
Hand Woven Wool & Cotton Sizes(cm): 100
PINK BLACK SILVER GREENSloan
NATURAL WEAVES
“Backed flatweave collection woven in modern geometric patterns”
Make a choice from our bestselling geometric flat weaves. Sloan combines soft wool and cotton chenille to create a rich density. Each rug is hand made to perfection.
Hand Woven Wool &
DUCK EGG MUSTARD MARSALA BLUESoumak
NATURAL WEAVES
“Crafted with precision, our premium jute collection features a Soumak weave”
The Soumak rug collection pairs a handwoven bubble texture with a weighty low pile for a subtle flooring statement. Soumak is made with durable weaves and is perfect for any interior.
Hand Woven Jute
Sizes(cm):
120 x 170
160 x 230
200 x 300
66 x 200 Runner
NATURAL SILVER TEAL STRAW NATURALVigo
NATURAL WEAVES
“Soft touch reversible Jute rugs, crafted with a mix of sustainable fibres”
The Vigo collection boasts a thick weave, made into a symetrical zig zag pattern. Crafted in India from a blend of Jute and cotton for a soft touch, Vigo is hand woven by skilled artisans.
Hand Woven
Jute & Cotton
Sizes(cm):
120 x 170
160 x 230
200 x 290
SAND GREY NAVY RUST GREEN OCHRERunners, Doormats & Rug Pads
From fun vibrant pattern runners to liven up your hallways to sturdy rug pads that keep your rugs in place. Our diverse collection of runners, doormats, and rug pads effortlessly blend style and functionality.
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Runners
Doormats
Rug Pads
Runners
Elevate your space with our selection of runners. Whether patterned or plain, our range of runners provide modern designs and colours for the bedroom, hallway, kitchen, living room and even patio. More designs available. Please check out our website www.asiatic.co.uk for our full range.
HIVE CHARCOAL ALBI ORANGE FUNK 02 CHEVRON BLUE GREEN BLADE CHAMPAGNE MATRIX 37 WIRE ORANGE REEF RF17 BLOCKS PASTEL REEF 01 MOTIF OCHRE GREYRunners
Elevate your space with our selection of runners. Whether patterned or plain, our range of runners provide modern designs and colours for the bedroom, hallway, kitchen, living room and even patio. More designs available. Please check out our website www.asiatic.co.uk for our full range.
IVES NATURAL SLOAN GREEN SOUMAK TEAL SISAL BLACK / GREY YORK TAUPE IVES GREY SISAL LINEN / LINENDoormats
Offer a warm and stylish welcome to your guests with our collection of doormats. Featuring either embossed, rubber or stainless-steel greetings, each mat is designed to make a lasting impression. Coir doormats are naturally durable with a non-slip backing to prevent them from slipping. Suitable for both indoor and outdoor use, weather resistant when placed in a sheltered position.
Sizes(cm): 45 x 75 l 40 x 120 *
DO01 DO02 DO03 DO05 *Rug Pads
We highly recommend using an anti slip rug pad to keep your rug safe secure and perfectly in place, as well as extending it’s life and beauty.
Features and Benefits:
Multi Surface – Can be used on wood, laminate, ceramic or carpeted floors. Both our mats are also suitable for use with under floor heating.
Longevity – Extend the life of your rug by reducing wear and tear by reducing lateral movements.
Safety – Reduce potential for trips and slips by holding the rug in place.
Protection – Gives an added layer of protection between the rug and the floor surface in case of any spillages.
Comfort – Adds an additional layer of cushioning.
Washable – Can be washed at a low temperature wool cycle for hygiene.
Versatile – Can be easily cut to size for smaller rugs.
Our underlays come in 4 sizes:
• 90 x 150cm
• 120 x 180cm
• 160 x 235cm
• 190 x 290cm
For added cushioning and security, upgrade to the Asiatic luxury anti-slip rug pad. Ensuring a secure grip with thicker cushioning adding an extra layer of comfort and insulation.
Rug Index
From vibrant reds to calming blues, our colour index is an essential tool for navigating our diverse rug collection, allowing you to explore a spectrum of hues and shades to find the ideal rug that perfectly suits your style and preferences.
BROWN & TAUPE
Size Chart
Sizes available in selected designs / colour ways. Please note all sizes quoted in this catalogue are approximate, and actual sizes can vary +/- 5 cm.
Rug Fibre Care Guide
Polyester & Synthetic Chenille
Polypropylene
PET
Jute
Cotton & Cotton Chenille
Polyester is a resilient fibre and has low moisture absorption. Most spillages can be cleaned by blotting with a white cloth from the outside to the middle of the spillage. A common rug cleaning detergent will be able to remove most stains, if a stain cannot be removed seek specialist advise.
Polypropylene is known for its stain resistant qualities and low moisture absorption. Follow the Polyester cleaning instructions.
PET Fibre is naturally stain-resistant and has low moisture absorption. Follow the Polyester cleaning instructions.
Jute is a natural fibre and is not water resistant, avoid placing jute rugs in areas with high moisture. If a spillage happens blot the stain immediately with a dry cloth, if a stain or spillage cannot be removed seek specialist advice.
Cotton is known for absorbent qualities, avoid placing in areas with high moisture. If a spillage happens blot the stain immediately with a dry cloth, if a stain or spillage cannot be removed seek specialist advice.
Viscose & Rayon
Viscose and Rayon are delicate fibres, avoid placing in high traffic or high moisture areas. Blot spills immediately with a dry cloth. Seek specialist advise if stains or solids cannot be removed from the pile.
Vaccuming
A way to keep a rugs integrity is by vacuuming. Vacuuming regularly helps to prevent dirt build up on the surface of the rug filtering into the pile where it can build up and cause increased wear. Vacuum at least once a week for low traffic areas, one to three times a week for medium traffic and daily for heavy or pet traffic. Vacuuming the back/ reverse of the rug occasionally will help remove grit build up that may cause damage to the foundations of the rug.
Beater Bars on vacuums can damage a rugs pile by pulling the fibres from a rug, this will cause deterioration at an accelerated rate. Modern day vacuums are high powered and can pull the yarn from the rug backing, use the most appropriate setting when hoovering your rug. Vacuums with a power brush can cause a raking effect on the rug and damage knots, use a suction only setting. Avoid using a rotating brush on fringes of the rug as this will destroy the fibres and pull the fringe from the rug.
Rug information
Colour variation
Every single handmade Asiatic rug is unique, dyes can change from piece to piece due to different dye batches.
Shedding
Fading and wear
Odour
Creasing
Loose yarn
Spillage
Latex Alllergy
Shedding is a natural characteristic with certain fibre types and will continue throughout their lifetime. This will start to decrease over time depending on the type of traffic area. Wool rugs will naturally shed and will decrease with time.
We recommend keeping rugs out of direct sunlight to preserve the colour for as long as possible. If fading and wear is occurring on your rug, rotate the rug 2 to 4 times a year to ensure even fading and wear.
Walking over a rug with shoes will increase the wear of a rug and cause grit and dirt to get trapped into the fibre which will work its way down to rugs backing and deteriorate the foundation of your rug.
Rugs travel a long distance in a sealed wrap and can saturate odours from the dyes and yarn into the pile. The odour will disappear in a few days once exposed to fresh air.
Creasing is a natural part of a rugs journey and will occur during the shipping process. Creasing should disappear after a few weeks whilst the rug is laid out. Reverse rolling the rug overnight will help speed up the removal of creases.
Loose yarn is natural in rug wear and can be trimmed. Do not pull loose yarn as this will damage the structural integrity of the rug.
Please refer to the fibre care guide.
Please note that most rugs contain natural latex in their construction
Additional care guide can be found by scanning the below QR code
FAQ
Ordering
How do I order?
You can place orders on our online trade portal or via your dedicated sales representative.
Can I order samples?
Yes, samples are available to order, please contact your sales representative or email sales@asiatic.co.uk for further details.
Can I order a custom rug?
Yes, the majority of our rugs can be customised to suit size, design and colour, please contact your sales representative who will be able to discuss the various options available.
General information
How do I open an account?
We recommend you open your account using our trade portal, please see the QR code
Please contact sales@asiatic.co.uk if you have any questions or need help in setting up your account
Do you export to International markets?
Yes, we export to over 30 countries, if you are interested in listing our collections or becoming a distributor please contact export@asiatic.co.uk
Who is my sales representative?
We have an experienced team of sales representatives, please contact sales@asiatic.co.uk and we will connect you with the right person.
Do you provide product images?
Yes, we provide product and lifestyle imagery to help support the sales and marketing of our collections, please contact your sales representative for more information.
Do you have a showroom?
Yes, our showroom is located in North London on an appointment only basis, please contact your sales representative or call 020 8800 2000 to arrange your visit.
Contact us
UK & Ireland – sales@asiatic.co.uk Export – export@asiatic.co.uk
Phone
+44 (0) 20 8800 2000