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Dravidian Trails
Cultural Holidays D
ravidian Trails is a destina tion management com pany born out of the dream of passionate people hailing from South India, determined to transform holiday into experience. When S. Swami who had worked as Asst. Vice President - South with SITA decided to be on his own to fulfil his passion and ambition, Dravidian Trails was born. The USP is that we are Dravidians and part of South India culture and understand business better than anybody else in this part of our country. "We are fascinated by the idea of sharing our culture, tradition & beauty of magnificent South India through a journey more comprehensively to the discerning traveller", says Swami. Dravidian Trails comprises
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a team of dedicated professionals, who are committed to create value to our associates at all times. Quality oriented team will deliver based at Cochin with own people at Chennai, Bangalore along with representations at Trichy, Madurai and Mysore. "We only wanted to deal with trusted and respected friend from the first hour of our business. We believe that "Every great business is built on relationship", let our relation grow from strength to strength and your support will lead us to success", explains Swami. Dravidian Trails logo narrative The Rock: The triangular shaped, fine-flowing, smooth-
edged rock symbolises the celebrated Dravidian ethos the dedication for perfection, the devotion for the finest expression attitudes which align per fectly to deliver the ultimate customer satisfaction. Incidentally, the finest ever Dravidian expressions are in granite (rock), which are found in profusion across South India. The triangular shape also stands for a perfect relationship. So this symbol becomes the essence of South India. The rock also symbolises the solid nature of the company and its rock-solid commitment to deliver the best ever experience to its
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customers, career grow th and satisfaction for employees, growing value to stake holders, satisfaction to vendors and happiness to whoever coming into contact with the company. The Foot-print: The foot-print stands as a visual expression of the term 'trails'. It also expresses the company's dedication to leave a foot-mark - its stamp of excellence - in everything it does. It also visually expresses the spirit of travel - every journey begins with the first step forward. The font, the colour: The font used is 'Frutiger', which is modern, clean, crisp, The colour red stands for things essential for life. Today, travel becomes essential for the mindsoul-body well being of modern day, high-stressed society.
OCTOBER 2009