NEWSLINE
Visit Singapore, to take home a unique holiday
W
ho doesn’t like a holiday experience that one can take home with him/her? Realising the very magnetic power of such holiday experiences to pull large number of travellers, Singapore Tourism Board has launched a new marketing campaign, ‘Singapore – the holiday you take home with you’, to attract more Indian outbound travellers to the urbanised island country that is still known for its scenic greenery. “In strategic collaborations with specialised travel and lifestyle partners in India, we will market various Singapore itineraries that enhance enriching experiences. The experiences cut across various
ASIAN TRAVELLER | APRIL 2012
segments, including active It is third in a series of lifestyle, family fun, romance customised and differentiated and culinary,” says, an official marketing campaigns with Singapore Tourism Board. launched by Singapore
Tourism Board. In China and Australia, it had adopted a similar consumer centric approach, by tailoring experiences based on a deeper understanding of the needs of the travellers. “By understanding the travellers’ needs, better quality experiences can be created and delivered, which is a natural evolution of the ‘Your Singapore’ destination brand, with an emphasis on personalisation of experiences,” explains the Singapore Tourism official. It is learnt that the board, in association with its strategic travel partners like Thomas Cook and Mercury Travels, is all set to deliver various experiences to the discerning travellers.
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